Tuesday, November 12, 2024, 10am

Leading design in large organizations often feels like fitting a square peg into a round hole—it doesn’t always come together seamlessly. Yet, how we show up and deliver can determine whether we earn a seat at the table.In this session, we’ll explore key principles to help designers navigate the unique complexities of leadership in business environments. While not exhaustive, these principles offer actionable insights, especially for designers transitioning into leadership roles. Topics include:

  • Aligning design with business priorities
  • Partnering effectively in product decisions
  • Thriving within organizational constraints
  • Balancing collaboration and transformation

Come ready to share your experiences and engage in a lively discussion as we unpack what it takes to lead design successfully in a business context.

Aradhana Goel is a seasoned Product and Design leader with over 20 years of experience addressing complex business challenges, guiding diverse product and service portfolios, building high-performing teams, and driving meaningful impact for users and stakeholders. Most recently, she served as Head of Product Design and Behavioral Science for Bayer Pharmaceuticals’ Integrated Care Team, where she led the vision, strategy, development, and launch of digital solutions in Cardiovascular and Women’s Health. Previously, as Head of New Product Development at Capital One, she oversaw the growth and scale of the innovative Capital One Café concept.Aradhana has also held prominent consulting roles, including over 12 years with IDEO and MAYA (now BCG Platinion). An entrepreneur at heart, she co-founded IDEO’s office in India, establishing its core offerings, business model, and client relationships, while building and leading a local design team.

Currently, Aradhana is an adjunct faculty member at Carnegie Mellon University’s Integrated Innovation Institute, where she teaches Methods & Tools for Product Innovation. She also serves as a strategic advisor and leadership coach for organizations, helping leaders and teams work more effectively individually, collaboratively, and at scale.

Aradhana frequently speaks on design thinking and product innovation, and has presented at conferences and events such as the Digital Therapeutics Conference, Lesbians Who Tech, Penn State’s Stuckeman School, CMU’s HCI Institute, and TEDx India.

Faculty Host: Laura Vinchesi

In Person and Zoom. See announcement.

Event Type: Talks
Room Number: In Person and Virtual - ET
Building: Newell-Simon Hall 3305 and Zoom
Speaker's Name: ARADHANA GOEL
Speaker Website: www.cmu.edu…
Speaker's Professional Title: Adjunct Faculty, Integrated Innovation Institute, Carnegie Mellon University
Talk Title: The Business of Leading Design
For More Information: cbstumpf@andrew.cmu.edu
Affiliations: Human-Computer Interaction Institute (HCII)
Organization(s): School of Computer Science