ChatGPT is a fantastic tool for writers because it can help you create stunning content faster.
Can it replace your existing team of content writers or copywriters?
đ NO. đ
ChatGPT is best used as a time-saving tool. To rely on it entirely would be problematic, since the content produced by this AI-powered chatbot can be inaccurate, biased, plagiarized and outdated.
Having said that, ChatGPT is still great for improving the efficiency of your writing tasks, and is ideal for:
In this article, I will share 3 examples in which I will take you through all the steps of using ChatGPT to prepare:
Letâs begin!
TABLE OF CONTENTS: â Can You Trust the Accuracy of Content Created by ChatGPT? + Types of Content that ChatGPT Can Write + Types of Content that ChatGPT Canât Write + Is the Content Generated by ChatGPT Biased? * How to Write a Compelling Blog Post with ChatGPT * How to Write Effective PPC Ad Copy Like a Pro Copywriter with ChatGPT * How to Write Engaging Cold Emails with ChatGPT + Tips for Writing Effective Emails Using ChatGPT * Last Word on ChatGPT for Content Creation*
Can You Trust the Accuracy of Content Created by ChatGPT?Before we dive into the step-by-step instructions, here is the necessary âDonât say I didnât warn youâ part.
As an AI language model, ChatGPT has been trained on vast amounts of text data and can generate human-like responses.
However, itâs important to note that while it does provide accurate information for the most part, itâs not perfect and can sometimes generate incorrect or misleading content.
Check out this post for more details about the limitations of ChatGPT.
To ensure the accuracy of the content generated by ChatGPT, itâs important to double-check the information provided and to fact-check any claims made. Additionally, itâs a good idea to seek multiple sources of information to confirm the accuracy of the content.
In short, ChatGPT can be a useful tool for generating content, but itâs important to use it in conjunction with other resources and to exercise caution and skepticism when evaluating the information it provides.
Types of Content that ChatGPT Can WriteChatGPT is a powerful language model trained by OpenAI and can generate human-like text. Here are some of the types of content that ChatGPT can write effectively:
Types of Content that ChatGPT Canât WriteChatGPT, like all language models, has limitations. Here are the types of content that it cannot write very effectively:
In summary, while ChatGPT is a powerful tool for generating text, itâs essential to understand its limitations and use it appropriately.
Dive Deeper: 100+ ChatGPT Prompts to Supercharge Your Marketing Efforts
Is the Content Generated by ChatGPT Biased? As an AI language model, ChatGPT does not have personal opinions or beliefs, but it can reflect the human biases that exist in the data it was trained on. What goes in, comes back out.
OpenAI works to mitigate biases in the training data, but it is a complex issue and no AI model can be completely unbiased.
Itâs important to recognize that AI models can sometimes amplify or perpetuate existing biases, and itâs crucial to take steps to address these prejudices, such as using diverse training data, evaluating the modelâs outputs, and correcting any biases that are identified.
Some examples of bias include:
These are just a few examples of the types of human biases that can arise in AI models; itâs important to be aware of these them while preparing your content.
Now letâs move on to the section where I will show you, step by step, how to write a blog post, a PPC ad and an email with the help of ChatGPT.
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How to Write a Compelling Blog Post with ChatGPT đ¤đď¸In this section, Iâll take you through the steps necessary to create content with the help of ChatGPT. Prompts and screenshots included!
1) Do Keyword ResearchEvery blog post you create should be based on a focus and related keywords. Once you have decided on the topic of your article, head over to ChatGPT to find the best keywords for your content.
I chose the topic âwrite a resume,â so I asked ChatGPT to suggest some high search volume keywords related to this topic.
NOTE: ChatGPT canât share the current search volumes and keyword difficulty scores because they are constantly changing.
Still, it does an excellent job of suggesting some top keywords that I can use to prepare my article.
If I look at the search intent, some of the keywords are not directly relevant to the topic because someone searching for âresume builderâ is looking for an automated resume builder and not an article about preparing a good resume.
I picked six keywords from the list and used Semrush to check the current search volumes and keyword difficulty scores. (Ahrefs is another great tool for this purpose.)
Here is my table of target keywords for âwrite a resumeâ:
At this stage, you can change your target keywords and add or remove some of them depending on your current SEO scope.
As you can see, ChatGPT does not do a good job of suggesting keywords that have low keyword difficulty scores. All the keywords suggested have high search volumes and high difficulty scores.
Now, I will ask ChatGPT to suggest some long-tail keywords related to the six keywords I refined above.
Here are some long-tail keywords that ChatGPT suggested:
As you can see, we can incorporate these long-tail keywords naturally into our content to further increase the relevance of the content and rank for even more keywords. Also, some of these keywords, like âhow to write a resume for the first time,â have a low search volume.
At this stage, you can add or remove more keywords in your table depending on your SEO strategy.
Here is my revised table of keywords for âwrite a resumeâ:
Now I have the required keywords and related key phrases to move onto the next stage of writing my article.
Dive Deeper:
SEO Keyword Research Made Easy in 2023
Why You Should Use Long-Tail Keywords in Your SEO Campaign
* 10 Critical Content Creation Mistakes (And How to Avoid Them!)
Step 2: Prepare an OutlineNext, I asked ChatGPT to prepare an outline for my article âwrite a resumeâ based on my refined list of keywords.
ChatGPT does an excellent job of creating an article outline for me, covering the keywords I suggested:
At this point, I refined it to remove redundant sections. Here is what I changed:
I revised the III subheading from âResume Writing Tipsâ to âTips for Freshers on How to Write a Resume for the First Timeâ:
I revised the VI subheading from âHow to Create a Resumeâ to âFree Simple Resume Templates to Download and Customizeâ:
This is what my refined article outline looks like:
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Step 3: Come Up with the Article Headline Now that we have our list of target keywords and the article outline ready, the next step is to begin writing the article.
The first step in writing an article is coming up with a great headline.
NOTE: Coming up with a succinct headline built around your main keyword first will help keep you focused as you write your article.
I asked ChatGPT to prepare a catchy article headline that targets the primary keyword âhow to write a resumeâ:
ChatGPT returned a nice headline:
But I was looking for more ideas, so I asked the tool to share a few more headline ideas.
It presented me with these:
Based on the headline ideas, I decided to go with this headline:
How to Write a Resume Like a Pro: Examples + Free Templates
Since I will share examples and free templates for effective resume writing in my article, the headline should convey that to the readers.
Dive Deeper: How to Write Hero Headlines to Skyrocket Click-Through Rates
Step 4: Craft the Article IntroductionNow I asked ChatGPT to write an article introduction based on the headline that also covers the importance of having a strong resume.
ChatGPT returned a captivating article intro for my article:
The intro is excellent. Without further revisions, I can move to the next step of my writing.
Step 5: Start Writing the SubheadingsAt this stage, I have my document ready to dive in and write the meat of the article. It looks like this:
Now I enter the below prompt to ask ChatGPT to prepare the first section of the first subheading of my article (II. A. Key elements of a winning resume):
Here is what ChatGPT returned:
I copy and paste these seven points directly into my Google Doc and only change the formatting to make it more readable.
This is how it looks at this stage:
NOTE: Do not rely just on the information provided by ChatGPT. Always perform your own research to add or remove sections or paragraphs that this tool missed or misrepresented.
I did my own research to find any other elements that might be missing from what ChatGPT suggested. I discovered a vital element: contact information missing from the list of key elements. So I added the contact information to make the section complete.
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Step 6: Write All the Rest of the Sections/SubheadingsOne by one, you should complete all the remaining subheadings.
For each of these sections:
I will share another example of the completion of a subheading that requires resume examples. This will give you a good idea of how you can use ChatGPT to prepare good examples to be used in your content.
I asked ChatGPT to provide some professional resume-writing examples for inspiration:
It provided three different types of resumes and included an example for each one of them:
Here is an example of a chronological resume:
Here is an example of a functional resume:
Here is an example of a combination resume:
You may need to correct the formatting to make them more readable, but ChatGPT can create full-fledged examples for you.
This AI tool does the work of preparing a comprehensive article on the topic by doing all the time-consuming research and writing work for you.
Step 7: Prepare the ConclusionOnce you complete all the sections in your article, itâs time to prepare the conclusion.
This is what ChatGPT came up with:
I can copy and paste the entire conclusion into the article, because the intro and conclusion (two sections that donât usually require fact-checkingâalthough youâll still want to check for plagiarism) are always top-notch from this AI-powered chatbot.
Step 8: Check for PlagiarismOnce you have finished your writing, you should ALWAYS check the content for plagiarism.
I copied and pasted my content into Grammarly to check for content duplication. The results showed a 4% duplicate content in Grammarly:
NOTE: A text similarity of 15% or more is considered by most publications to be duplicate or plagiarized content.
Other tools you can use to check your content for plagiarism are:
If your content is turning up more than 15% of duplicate content, or youâre otherwise uncertain, itâs always advisable to use two or more of these plagiarism-detecting tools.
The key to avoiding plagiarism is to review and revise the subheading contents at every stage of your writing. This will ensure that your content is unique.
Step 9: Add Images and Other Relevant VisualsThe final step to creating great content is to add images, screenshots (as Iâve done here), infographics, graphs, videos or other visual elements to your article.
ChatGPT canât help you add visual elements to your article, so that needs to be done by you.
Here are a few reasons why you should include visual elements in your blog posts:
In our recent post A Comprehensive Guide to Create Compelling Traffic-Driving Pillar Posts, which is long and packed with info, we used various images to enhance the text, includingâŚ
A colorful comparison chart of the differences between pillar posts and topic clusters:
A screenshot of the Semrush Topic Research Tool to illustrate how it can be used for creating content:
And a graphic from a website that we cited as an example of a great pillar post:
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Step 10: Create Meta Tags and Publish Your ContentIn the final step before publication, you can ask ChatGPT to prepare title tag and meta description for your article or blog:
This is what ChatGPT returned for the title tag:
You can revise this according to your needs to make it more SEO-friendly.
Here is the prompt for the meta description:
This is what ChatGPT returned:
You can always make improvements to the meta description returned by ChatGPT if itâs not quite right.
Thatâs it! You have just learned how to prepare a blog post from scratch using ChatGPT.
ChatGPT makes it easy to prepare content because it does the difficult tasks of writing the intro, conclusion and outline, which is where most writers get stuck.
Remember, the above steps are not exhaustive; you can add or remove steps depending on your exact content writing goals. Some topics require more research, while others can be done in less time.
Dive Deeper: How to Write a Strong SEO Title Tag (with Formulas & Templates!)
Step 11: Start Link BuildingYou canât generate a good ROI on your content publishing efforts until you acquire solid links to your article.
ChatGPT can help you acquire links to your site.
Here are some effective ways how ChatGPT can help you build links to your content:
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How to Write Effective PPC Ad Copy Like a Pro Copywriter with ChatGPT đ¤ đď¸Those who run pay-per-click campaigns know how time-consuming it is to create click-worthy ad copy. With ChatGPT, you can write effective text for ads in seconds.
For instance, I need to prepare ad copy for a business that buys and sells used cars. First, I asked ChatGPT to act like a PPC expert.
The AI tool immediately got into character:
Thereafter, I asked ChatGPT to prepare four ad headlines for a business that buys and sells cars.
This is what ChatGPT returned:
These headlines need further revisions in the way of more specific prompts.
So I created this formula that works best for preparing PPC ad headlines:
Here is an example prompt based on the above formula:
Here is what ChatGPT returned:
The output in the second case is much better than the first one.
Still, there is room for improvement. Human intervention is always necessary to give the final touch to your ad copy. You can revise your ad copy depending on your PPC campaign requirements.
After some basic revisions, here are my ad headlines for a PPC campaign about selling cars:
Similarly, you can ask ChatGPT to prepare ad descriptions.
I created this formula that works best for preparing PPC ad descriptions:
Here is an example prompt based on the above formula:
Here is what ChatGPT returned:
After some revisions, here are my final ad headlines and copy:
I hope this tutorial helps you prepare nice PPC ad copy with a faster turnaround time.
Remember, you can always customize the above formula to enable ChatGPT to return custom outputs for you based on your exact advertising goals.
Now letâs move to the next section of this article where I will discuss how you can prepare professional emails for cold email campaigns or other drip campaigns using ChatGPT.
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How to Write Engaging Cold Emails with ChatGPT đ¤ đ§The average open rate for cold email is 44%.
This stat suggests that cold email still works to convert prospects. However, one of the challenges in email marketing is preparing relevant and engaging emails that generate maximum click-through rates.
ChatGPT can perform the task of preparing excellent cold emails for your email marketing strategy.
Letâs walk through the steps to create the best marketing emails with your AI assistant.
Step 1: Brainstorm Your Email HeadlineChatGPT is a powerhouse when it comes to email headlines. It can prepare 30-40 subject lines for you in seconds.
I asked ChatGPT to suggest 10 email headline ideas based on the below email headline formula:
Here is the prompt:
And here is what ChatGPT returned:
At this stage, I will pick some of the headline ideas that make sense since there are some that arenât accurate. I pasted the ones I liked in a separate Google Sheet.
After that, I changed the tone of the headline and also asked ChatGPT to include emoticons.
Now my formula is:
And my prompt is:
This is what ChatGPT returned:
Again, I will paste the best ones into my Google Sheet.
I continued to revise the headline ideas to make them even better. I changed my prompt once more to include the offer âfree 30-day trialâ in the headline.
Now the revised formula is:
And my prompt is:
And here is what ChatGPT returned:
As you can see, now I have several ideas for my email campaign. I picked the best ones and added them to my Google Sheet.
This is what my final list of email headline ideas looks like:
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Step 2: Write Your Email BodyOnce the email headlines are finalized, the next step is preparing the email body.
Here is the formula to prepare cold emails using ChatGPT:
Here is the prompt based on the above formula:
Here is what ChatGPT wrote:
Just as I changed the email headlines by changing my email headline prompt, you, too, should further revise your email body until you get the best version you are looking for.
Dive Deeper: How to Get More Responses From Your Cold Emails
Step 3: Craft Follow-Up EmailsPeople donât respond to the first email from unknown senders. Therefore, it is crucial to do follow-ups in email marketing.
With that in mind, I asked ChatGPT to prepare five follow-up emails to the previous email so that I can quickly send them to recipients who do not respond to the first one.
Here is the prompt:
Here are the responses from ChatGPT:
Excellent! With ChatGPT, preparing emails is a breeze.
Dive Deeper: 10+ Follow-Up Email Examples You Should Share With Your Team
Tips for Writing Effective Emails Using ChatGPTHere are some tips for writing effective emails using ChatGPT:
By following these guidelines, you can use ChatGPT to help you create effective and engaging emails for your email marketing campaigns.
Also, ChatGPT is not limited to writing cold emails. You can use ChatGPT to prepare:
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Last Word on ChatGPT for Content CreationUsing ChatGPT for creating content can be a game changer for businesses and individuals. The AI-powered language model can help generate creative and high-quality articles, ad copy and emails quickly and efficiently.
The key is to provide custom prompts, so you can fine-tune the output to your specific needs and get the best results. Give it a try and experience the power of AI-generated content for yourself!
The post How to Use ChatGPT for Powerful Content Creation (+ Examples!) appeared first on Single Grain.