The function of marketing and sales in a company is akin to a human circulatory system. Leads, just like blood, have to circulate to and fro (marketing and sales), and they have to flow through the right valves. If neither functions properly, it creates serious stress in the system. Join Prashant Kaw, VP of Marketing at Codeship, as he explains the importance of creating a healthy marketing operations environment, and learn how to get your marketing software and data in order so that you can hit meaningful marketing and sales goals faster.