In episode two of the Welcome Systems podcast, we invite Mark Ferguson from More Fire PR to discuss how hotels can manage their reputation both on- and offline.

Mark tells us what PR is in the digital age and how PR works for hotels. We also discuss the thorny topic of guest reviews and somehow relate Donald Trump’s obsession with fake news to the hospitality industry.

Find out more about the Welcome Anywhere hotel booking system here: welcome-anywhere.co.uk

Find out more about More Fire PR here: www.morefirepr.co.uk