OK, this is pure unadulterated bullshit. Exactly what is accomplished by sending those "comfortably masculine" to another brand?

Nothing, not a damn thing. Now, if they were to poison the piss in a can, they might have a real action plan. No one would have noticed because it already tastes like poison*.

It is just exactly what it always was, an ignorant bitch that thought marketing a beer to tranny's was a way to increase sales. She, along with anyone that approved, are freaking morons with marketing degree's earned from a place that spits them out like prizes in the cracker jack box. In other words, they are too damn stupid to know they are stupid or that the people teaching them were stupid. Dog turds have more intelligence.

*Sorry former Bud light drinkers, it is what it is.