Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!

Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast.

In this episode you’ll learn:

• The emergency steps NOMATIC took to navigate the pandemic as a travel brand, why 2021 was even worse than 2020, and why Jacob’s optimistic about 2022.
• The exact tool NOMATIC uses to drill down on attribution, leading to their most efficient ad spend ever.
• How calling their customers led NOMATIC to shift the messaging they use in their marketing materials.

Jacob Durham is CEO and co-founder at Nomatic, a company creating minimalist products like travel bags, backpacks, watches, notebooks and wallets.

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Links Mentioned* NOMATIC * Scaling to $20mm with Jon Richards of NOMATIC * Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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