Published on 07 Jun 2016. Ask 5 people to define marketing and you will get 5 different answers.  Shelby and Josh discuss their take on marketing in today’s social-driven world.  They chat with “unmarketing” experts Scott Stratten and Alison Kramer of the UnPodcast about why it’s important to know your audience and take marketing to a personal level.  They’ll also read listener’s best tips and tools for marketing their brand.