Sharing your knowledge, and building relationships with industry leaders. Podcasting is one of the most effective, and efficient, ways to build authority. But like any channel, the devil is in the detail - you have a lot of strategic decisions to make around format, content, audience and promotion.

In this episode, Adam Schaeuble and Alastair McDermott discuss podcasting strategies to build authority, the pros and cons of different podcast formats, and how to turn listeners into clients.

They also discuss the why and how of audience engagement, how to create more shareable episode assets, and how to grow your podcast audience through advertising.

“The number one mistake that almost every single podcaster makes around audience engagement is that we put content out there and then we sit back and wait for the engagement to happen. That's a huge mistake. I am a big believer in initiating engagement.” -- Adam Schaeuble on The Recognized Authority podcast

“When we talk about growing more, we have to look at two buckets. One bucket is new listener acquisition. The second bucket is keeping our current listeners listening. It's just like having customers: you don't want to just put all your attention on getting new customers and then ignore the people that are already paying you.” -- Adam Schaeuble on The Recognized Authority podcast

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🗒️ Show Notes 🗒️

Access all the links mentioned in this episode in the show notes here:

👉👉 https://therecognizedauthority.com/winning-clients-with-podcasting/ 👈👈

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