We know that creating and publishing content is a key part of building your authority - you've heard it from many guests on this podcast. But yet it's still difficult to find the time to create that content. And even after we create it, we still need to deal with our perfectionism and other fears that hold us back from hitting the publish button.
In this episode, Teodora Ema Pirciu and Alastair McDermott discuss the difficulties in creating good content, why we shouldn't fear repeating ourselves, and how to avoid overthinking it all.
They also discuss tailoring the different types of content for each social network, what keeps people from repurposing content, and where to find great content for your LinkedIn posts.
βMany people are overthinking it. Every piece of text, every video, every tweet, and every LinkedIn post that you write is content, it's not like you have to create something fancy to start producing content. You're already producing content.β -- Teodora Ema Pirciu
βWhat keeps people from repurposing content is that we rush to produce more and more new content. We think "it doesn't make sense to repeat myself", but people need to hear the same thing more than once.β -- Teodora Ema Pirciu
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