To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.

I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.

To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.

Today is Episode 22 with Tarzan Kay.

Tarzan reveals all of her best secrets and tips for launching to a small list and really maximizing your sales, even when you aren't selling to very many people.

And I know that that is the situation that many of you are in right now. And I was in that situation not too long ago myself.

Tarzan Kay is a master of email marketing and former copywriter-for-hire who specializes in fun-to-read, more-addictive-than-Game-of-Thrones email copy. She also helps freelancers attract better clients who’ll reach deeper into their pockets to pay for top-quality services using the power of email.

She shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.

Listen to the full episode to hear:

• Sales strategies to make the most of your small list
• How to calculate your real conversion rate for your launch
• A two-part offer structure that helps you capture missed leads
• Why you should never judge your launch in the middle of it

Learn more about Tarzan:

• TarzanKay.com
• 10 Free Email Promo Sequence Swipes
• Instagram: @tarzan_kay
• The Must-Have Tool For Promoting To A List of Less Than 1000 Subscribers

Learn more about Gillian:



• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!