Leslie Voorhees Means didn’t set out to be an entrepreneur, but when she started experiencing frustration finding an affordable wedding dress, she realized there had to be a better way. She took the leap and co-founded Anomalie - the internet’s best place to fully customize the wedding dress of your dreams, without breaking the bank. After quitting her job at Apple back in November of 2016, she launched the Anomalie website with three different designs (including her own wedding dress!) and the rest is history. 

Coming up, you’ll hear:

How a personal frustration led Leslie to co-found Anomalie with her husbandRealizing that many women shared her pain point, and how she felt when quitting her job at Apple to take the leapWhy launching isn’t about having a flashy marketing campaign or a perfect website, but rather nurturing a real connection with your customer baseHow Anomalie (virtually) brings the often emotional experience of buying your wedding dress to their customerThe impact of COVID-19 on the bridal industry, and how Anomalie has focused on connecting with their brides-to-be with empathy and authenticityRaising venture capital for Anomalie, and how she deals with the expectations that comes with their choiceWhy working from home has allowed them to hone in and only focus on important initiativesThe difficulty of having a work / life balance while building a company, combined with the added factor of working with your significant otherThe biggest lessons Leslie has learned this year, including a shift to focusing on profitability rather than fast growth And finally, why your friends are the best focus group - if they aren’t enjoying or buying your product, it’s likely other people won’t either!