Remember This: Recent Episodes
Phil Adair
Welcome to “Remember This.” Everything from The Beatles, The Stones, JFK, Area 51, Frank Sinatra, The Rat Pack, Roswell 1947, Elvis, Aliens, UFO's the Counter Culture and more... Sponsored by Gift Shop For Guys W: www.GiftShopForGuys.com E: support@giftshopforguys.com
Marvin Gaye has often been referred to as a musical genius. Gaye is credited for helping shape the sound of Motown music and earned the nicknames the Prince of Soul and the Prince of Motown.
When Marvin Gaye's record "What's Going On" came out in 1971, unemployment was at a high of 6%, people were protesting police brutality, and Americans were angry over the Vietnam War.
"What's Going On" reflected those times with laser-sharp precision, and has gone on to become Motown's biggest commercial success.
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Dubbed the “King of Hollywood,” 'Gone with the Wind' actor Clark Gable epitomised Hollywood's Golden Age, and was a legend for his on- and off-screen romances.
Clark Gable initially had a hard time getting Hollywood roles due to his big ears. However, after signing with MGM, he was cast alongside stars like Greta Garbo and Joan Crawford, and his popularity soared. He hit box-office gold with such films as It Happened One Night and Gone with the Wind. His final film, The Misfits, was also Marilyn Monroe’s last film.
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As vocalist with Australian rock band AC/DC, Bon Scott played a critical role in the band’s journey from suburban hotels to international stadiums. On the night of February 19, 1980, Scott, climbed into the backseat of a parked car in London. Scott had always been a heavy drinker, even by rockstar standards.
On this particular night, he’d been indulging his habit in a local club. A bit worse for wear, Scott quickly passed out after his friends left him there to sleep it off. When they returned to the car the next morning, Scott was dead. Since then, questions about what exactly happened that night have persisted, challenging the legacy of one of rock’s most beloved bands.
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Ever since he was found dead in the Chateau Marmont hotel in Hollywood, his heart stopped by an overdose of cocaine and heroin, John Belushi has become synonymous with hedonism, appetite and excess – not dissimilar to his memorably greedy character Bluto in Animal House. Belushi was at the height of his career in 1982, which is a dangerous place to be.
Everyone wanted to be his friend, and nobody wanted to tell him no. Belushi needed someone to tell him to take a break, step away from the party, or at least slow down. His consumption of narcotics, especially cocaine, has become only more infamous since he died. This is thanks in no small part to Wired, the biography published shortly after his death, written by Bob Woodward, which laid out in deadening detail how much cocaine Belushi took and when.
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Few films enjoy the cult status and enduring popularity like The Wizard of Oz. This 1939 American musical fantasy by Metro-Goldwyn-Mayer (MGM) is considered one of the greatest cinema masterpieces in history.
However, when it came to creating the movie, everything wasn’t rainbows and poppy fields. On Aug. 15, 1939, Hollywood premiere of the film classic The Wizard of Oz, the story of a tornado that hits Kansas and transports a young girl named Dorothy, played by Judy Garland, to a magical place called Oz, where she embarks on a journey to track down the wizard who can help her go home.
MGM had pulled out all of the stops for the movie, spending $3 million (about $55 million today), desperate to match the commercial success of Snow White and the Seven Dwarfs. And it worked: The film won two Academy Awards for its music — “Over the Rainbow” won best original song and made Judy Garland famous— in addition to earning nominations for best picture, best cinematography, art direction and special effects. Commercially speaking it made decent money when it was released, but made even more money after CBS aired it for the first time on Nov. 3, 1956.
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The mustache, the smirk, the dimples, and the apple-seed eyes - these 8 x 10 glossy attributes were the late Burt Reynolds’ impish stock and trade. He was, in short, a one-size-fits-all movie star straight out of old Hollywood. His easygoing nature and ladies' man reputation made him enormously popular with audiences, which he parlayed into a string of popular comedies and action films through the 1970s and '80s.
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In a country that has idolised and even immortalised its 20th century heroes, from Charles Lindbergh to Elvis Presley, no one more embodied the American dream of fame and fortune, or created a more enduring legend than Joe DiMaggio.
He became a figure of unequaled romance and integrity in the national mind because of his consistent professionalism on the baseball field, his marriage to Hollywood star Marilyn Monroe, his devotion to her after her death, and the pride and courtliness with which he carried himself throughout his life.
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Sam Cooke - known as "the inventor of soul music”. He possessed "an incredible natural singing voice and a smooth, effortless delivery that some say has never been surpassed".
Cooke's pioneering contributions to soul music contributed to the rise of Aretha Franklin, Bobby Womack, Al Green, Curtis Mayfield, Stevie Wonder, Marvin Gaye, and Billy Preston, and popularised the work of Otis Redding and James Brown.
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Buddy Holly was one of the most influential singer-songwriters of the 20th Century. His music has left an indelible impression. Holly was well-versed in a number of musical styles and early on in his career became a seasoned performer. Holly was a continuous innovator; he wrote his own music and was among the first to use unconventional studio methods, such as ‘double-tracking.’
His wide range of songs include ‘That’ll Be the Day,’ ‘Peggy Sue,’ and ‘Maybe Baby.’ Apart from music, he is also remembered for his signature horn-rimmed glasses. His influence was immense.
The ‘Rolling Stones’ had their first major hit with Holly’s ‘Not Fade Away.’ He was also one of the most important and earliest influences on many other popular musicians, including Elvis Costello, The Hollies, The Beatles, Bob Dylan and Eric Clapton.
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Keith Moon was rock’s wildest character in the Sixties and Seventies, an unapologetic freewheeling hedonist whose lifestyle became synonymous with the mad, carefree image of the rock star at large. He courted the press and became notorious as ‘Moon The Loon’, the incorrigible clown who respected no authority whatsoever and never knew the meaning of the word embarrassment.
As The Who became massively popular worldwide, Keith Moon became a celebrity, not just as a drummer, but as the mad jester to rock’s high court whose exploits included cross-dressing and elaborate practical jokes.
Keith Moon was more than just rock's greatest drummer, he was also its greatest character and wildest party animal. Fuelled by vast quantities of drink, drugs, insecurities and confusion, Moon destroyed everything with gleeful abandon: drum kits, houses, cars, hotels, relationships and, finally, himself.
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Few people have had a more profound influence on pop culture and music than John Lennon. With Paul McCartney, he's one half of arguably the greatest songwriting partnership of all time. With the Beatles, he claimed to be "more popular than Jesus."
He was one of the most famous anti-war advocates of his time, and his solo career spawned such time-tested hits that the merest mention of the word "imagine" is likely to make that song play in your head.
In the summer of 1973, John Lennon's marriage with Yoko Ono was in trouble. They were reeling from the commercial and critical disappointment of Lennon's Ono-produced Some Time in New York City, and Ono had said that the constant hate their union drew was slowly ruining their careers and her vibes. Ono wanted a break from the whole "she broke up the Beatles" narrative, and she needed one from Lennon, too. Her solution? She set Lennon up with a mistress. This period in Lennon's has become known as "The Lost Weekend."
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Around 7:30 a.m. on the 29th November 1981 the body of Hollywood star Natalie Wood was discovered floating face down in the Pacific Ocean near Catalina. She was wearing a flannel nightgown, blue wool socks, and a red down jacket. The rubber dinghy from her yacht Splendour was found washed up on the rocks a little further south.
There are few Hollywood mysteries more enduring or more heartbreaking than the one surrounding Natalie Wood's tragic death. The actress known for starring roles in films like West Side Story, Rebel Without a Cause, and Splendor in the Grass drowned when she was just 43 years old; but the circumstances surrounding the fatality are barely any clearer today than they were when the news first broke. What happened to her? Many years later, the question still stands.
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There’s a reason why the name Al Capone is still so well known today. The stout, cigar-chomping mobster has inspired countless films, pieces of literature, musicians, and, of course, criminals.
While there were comparable crime figures in the 1920s, the Chicago mobster truly stood out from the pack. In terms of his impact on the underworld, Capone rose from being a street thug to the FBI’s “Public Enemy No. 1” in the span of about a decade. Al Capone was one of the most notorious gangsters of all time.
During Prohibition, he lived the fast life, rolled in money, and committed crime after crime he thought he’d get away with. Prohibition had opened up vast new opportunities for Chicago criminals and Capone took full advantage of them, controlling illicit stills, organizing liquor distribution, and bribing police and politicians.
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Despite his rugged good looks, cool guy reputation and Hollywood success later in life, Steve McQueen’s youth and early years were punctuated with struggle.
His uncle was one of the few adults in his childhood of whom he had fond memories. He would go on to live with his mother and two successive stepfathers, both of whom were physically abusive.
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Martin Luther King Jr. became the predominant leader in the civil rights movement to end racial segregation and discrimination in America during the 1950s and 1960s, and was a leading spokesperson for nonviolent methods of achieving social change.
His eloquence as a speaker and his personal charisma combined with a deeply rooted determination to establish equality among all races despite personal risk won him a worldwide following.
He was awarded the Nobel Peace Prize in 1964 and was selected by Time magazine as its Man of the Year. His “I Have a Dream” speech, which is now considered to be among the great speeches of American history, is frequently quoted. His success in galvanizing the drive for civil rights, however, made him the target of conservative segregationists who believed firmly in the superiority of the white race and feared social change.
He was arrested over 20 times and had his home was bombed. Ultimately, he was assassinated on April 4, 1968, on the balcony of a motel where he was staying in Memphis.
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Nirvana were one of the biggest and most influential bands in the world. Formed in Seattle in 1987, they pretty much single-handedly catapulted alternative music into the mainstream when their second album Nevermind, took the music industry by surprise and turned popular culture on its head upon its release in 1991.
Kurt Cobain's life and death fast became rock 'n' roll legend. The worldwide success of his band, Nirvana, defined the music scene in the early 1990s and their songs spoke to, and for a generation.
Cobain’s seismic impact on music and pop culture has long been felt since his death. Today we look at the story of artistic brilliance and the pain that extinguished it. Kurt Cobain - one of the twentieth century's most creative and troubled music geniuses.
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Just one look at this bleak, foreboding island makes one thing crystal clear: this is not a place for a glamorous vacation. It's isolated, barren, cold and damp. In short, it was the perfect place to teach some of America's most hardened criminals a lesson. The intent was to serve as a place for those who were uncooperative and disruptive in other prisons, and eventually for them to be returned to complete the rest of their sentences afterwards.
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Due to his wild personality, poetic lyrics, distinctive voice, unpredictable and erratic performances, and the dramatic circumstances surrounding his life and early death, Jim Morrison is regarded by music critics and fans as one of the most iconic and influential frontmen in rock history.
Jim Morrison (December 8, 1943 – July 3, 1971) was an American singer, songwriter, musician and poet, who was the lead singer of the rock band the Doors.
Since his death, his fame has endured as one of popular culture's most rebellious and oft-displayed icons, representing the generation gap and youth counterculture.
Mentioned in today's episode: No One Here Gets Out Alive (The Jim Morrison Story)
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Hotel California, The Eagles fifth album recorded in 1976. The song Hotel California was released as a single on February 22, 1977. The album would go onto sell 16 million copies in the US and double that figure worldwide. While they had been successful before - a greatest hits album collection released earlier the same year had become their first number one - Hotel California would find the band at "the peak of their powers.
The Eagles Live At The Capital Centre In Maryland 1977
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The shoot ran too long and over budget, the script was still being written as scenes were filmed, the young director woke up every day fearing he would get fired, and the mechanical shark built for the movie sank to the bottom of the ocean. And yet, lined up around the block and around the world to get scared silly by "Jaws," now recognised as the first ever summer blockbuster.
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It's been an American obsession for more than 60 years. It's provided a shadowy backdrop for shows like "The X-Files" and movies like "Independence Day." The place: Area 51, a remote patch of desert some 83 miles north-northwest of Las Vegas, next to a salt flat at the foot of a mountain.
This military outpost — and what's happened inside it — is so top-secret that its very existence was disputed until 2013.
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Jimi Hendrix’s 1966 touchdown in London started a four-year revolution that tore up the rules of electric guitar playing and terrified the old guard. Over half-a-century after his sonic boom, those ripples can still be felt today... All that and more coming up in today's episode... Why is Jimi Hendrix still considered one of the best guitar players who ever lived? The "Remember This" Podcast is sponsored by Gift Shop For Guys.
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After 180 episodes from online marketing to tips on productivity and keep yourself mentally sharp, we felt it was time for a slight diversion. Welcome to the Remember This Podcast where we discuss interesting subject matter from recent history... Get ready for episodes on all things diverse and conversation provoking. We'll cover stories on The Beatles, The Stones, JFK, Area 51, Roswell 1947, Elvis, The Rat Pack and much more...
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T Shirts With Quotes? Cool T-Shirts For Men? T-Shirts for the Gym. Funny T-Shirts with sayings? Even though we are a gift shop for guys, all of our Tees are unisex! Shop Our Cool T Shirts and Gifts For Men Today. Check out our complete range of T-Shirts with sayings now. Proudly made and manufactured in the USA. Check out our latest arrivals now! W: www.GiftShopForGuys.com
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Today we are spotlighting Paul Cowan, CMO of FreshBooks. FreshBooks is the best cloud-based small business accounting software having served over 24 million people. Paul has over 15 years of experience in brand marketing, working in both large matrix corporations and small start-up environments.
He has a unique skill set that blends technical knowledge, creative marketing and lateral problem-solving. All with the focus to build business for sustaining success, IPO or acquisition. Paul shared a case study about how FreshBooks doubled their organic reach and increased sales after firing their agency.
Paul has marketed phones, food, booze, toys, and SaaS products over the years at both big companies and start-ups. He likes results, and he’s even won a few awards that are sitting on a shelf somewhere.
More importantly, he’s written entries for various publications that his mom is extremely proud of. Outside of work, Paul likes to be outside of work—building things at his cabin or sliding down the sides of mountains.
Find Paul on LinkedIn
Check out Freshbooks
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
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Mike Rhodes is the CEO and founder of AgencySavvy and WebSavvy. Mike is an international keynote speaker, and co-author of The Ultimate Guide to Google Ads. Mike's focus has always been how to leverage the near-future to build more profitable businesses. He’s helped thousands of people figure out what's next for their business (and how to profit from those future trends), and he is eager to share that expertise with your audience. Now in its sixth edition, The Ultimate Guide to Google Ads is the world’s best-selling book on Ads, with over 1300,000 copies sold. Covering the most up-to-date news in Google Ads, the sixth edition offers readers the opportunity to learn what has changed since the 2017 edition, and explains in simple terms how to squeeze the most from your marketing investment.. The Podcast Lab Is Coming Soon!
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
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Entrepreneur Magazine calls Perry Marshall “the #1 author and world’s most-quoted consultant on Google Advertising. He has helped over 100,000 advertisers save literally billions of dollars in paying the"Google Ads stupidity tax.” His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximising advertising results. He’s one of the world’s most sought-after marketing consultants, and his work is referenced in dozens of influential marketing books. Find Perry Marshall here on Amazon
Perry Marshall Online
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
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Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 100,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. Find Bryan Clayton Online: Linkedin **The Podcast Lab Is Coming Soon!**
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
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https://www.philadairtraining.com/free-google-ads-video-training-series
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Landon Stewart and Chris Stapleton have been building client-getting Facebook groups together for 4 years. They’ve branched out to focus on growing their own community and coaching programs. In the past 7 months, they’ve taken their brand new Facebook group from zero to a $4 million/year run rate. After building one of the most active and engaged Facebook groups in the coaching space, their group growth and monetisation methodology is now gaining attention from industry leaders. Just recently, Tony Robbins and Dean Graziosi’s marketing team mentioned, “Landon & Chris are revolutionising the way coaches market online.” Find Chris & Landon Online: Clients and Community Books Mentioned In This Episode:
Breath by James Nestor
Hypnotic Writing by Joe Vitale
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
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https://www.philadairtraining.com/free-google-ads-video-training-series
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Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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Optimistic? sometimes it’s hard to be happy when you think about what’s going on in the world. It’s harder still when the people around you constantly complain about all those things that are happening. That doesn’t mean that you have to join ranks with the pessimists, though. In fact, it means it’s more important than ever to look on the bright side as much as possible. The Podcast Lab Is Coming Soon!
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
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https://www.philadairtraining.com/free-google-ads-video-training-series
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If you want to succeed, you need to set goals. Without goals you lack focus and direction. Goal setting not only allows you to take control of your life's direction; it also provides you a benchmark for determining whether you are actually succeeding. Books mentioned in this episode: Goals by Brian Tracy
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
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Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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Having confidence in your own ability to cope with the stresses of life can play an important part in resilience. Becoming more confident in your own abilities, including your ability to respond to and deal with a crisis, is a great way to build resilience for the future.
Listen for negative comments in your head. When you hear them, practice immediately replacing them with positive ones, such as, "I can do this," "I'm a great friend/mother/partner," or "I'm good at my job."
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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Today's guest Bob Regnerus is a marketing coach, author, and speaker. Bob's abilities are in helping you get marketing focus, crafting your unique story, and getting the word out about your business so you become the go-to expert in your market. He develops marketing strategies with you that produce high-quality leads for your high-fee products and services, and coaches you to produce focus, eliminate fear, and achieve anxiety-free performance. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. Check it out here on Amazon: Ultimate Guide to Facebook Advertising The Podcast Lab Is Coming Soon!
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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You probably have goals and desires. But without the energy to pursue them, you won't get far. In today's episode we'll run through a few key element you must have in order before you can be your best self, living your best life.
It's not always easy to ignite your motivation... so let's dive in and learn how!
Books mentioned in this episode: The Art of Resilience by Ross Edgley
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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Travis Bliffen is the founder of Stellar SEO, a search marketing firm located near St Louis Mo. A combat veteran of the U.S. Army, Travis started Stellar SEO in 2012 with a vision to create a different kind of online marketing company – one that puts the customer first, while using the most effective practices to get Stellar results for his clients. The Podcast Lab Is Coming Soon!
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How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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Neil Patel is a New York Times Bestselling author. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies.
Neil was recognised as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Neil Patel is also the co-founder of Crazy Egg, Hello Bar, Stride, and KISSmetrics, and a columnist for HubSpot. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.
Find Neil here: Ubersuggest.com
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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Facebook Ads Expert Tips with Brian Scanlon
Brian is the owner and CEO of Posted Social, a full-service digital marketing agency.
He has many years of experience in the digital marketing realm. He started a digital marketing business when he was a junior in college and fell in love with the operation.
Every since, Brian has become a power house entrepreneur in the marketing world. He passion for building brands, developing a target audience, and then running with it.
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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Self-talk is your internal dialogue. It's influenced by your subconscious mind, and it reveals your thoughts, beliefs, questions, and ideas. Self-talk can be both negative and positive. It can be encouraging, and it can be distressing. Much of your self-talk depends on your personality.
We all have an inner critic. At times this little voice can actually be helpful and keep us motivated toward goals—like when it reminds us that what we're about to eat isn't healthy or what we're about to do may not be wise.
However, this voice can often be more harmful than helpful, particularly when it gets into the realm of excessive negativity. This is known as negative self-talk, and it can really bring us down.
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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As marketing strategies have evolved and improved, lead generators have found that interactive marketing is 23% more effective than its traditional, static, counterpart.
Examples of interactive marketing include polls, competitions, calculators, games and, of course, marketing quizzes.
Using marketing quizzes in my lead generation strategy is already producing leads and it’s just over a week since I set it up.
If you’re struggling to generate high-quality leads at volume, marketing quizzes just could be the magic key to getting more leads for your business.
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
Tom Breeze is a YouTube Advertising expert. He’s an entrepreneur, speaker, author and founder of Viewability. Viewability work with the likes of Frank Kern, Amy Porterfield, Neil Patel, Brendon Burchard and many other international brands, building and running thousands of YouTube Ad campaigns for clients from many industries across the world, testing and tracking all of the results.
Find Tom's Book on Amazon: Viewability: Harness the Power of YouTube Ads and Be There for Your Customer - When It Really Counts
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
Green Buzz Agency collaborates with a diverse array of brands to create cinematic video content. Storytellers that leverage multidisciplinary talents to empower their clients and bolster what they stand for.
Tod Plotkin is the founder of award winning of GreenBuzz Agency in Washington DC.
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
SEO Made Simple: SEO Marketing Strategies For Your Business
Diana Richardson is the Social Media & Community Manager for the SEO division of SEMRush and has been a digital marketer for over 14 years.
Working with businesses of all shapes and sizes, her logistical, rolodex of a brain is ready to customize a strategy, put a plan in place and start rockin’ and rollin’.
She takes a lot of pride in her extensive digital marketing background which, combined with her theatrical background, makes Diana a terrific educator in the industry.
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Let’s start by dispelling a common myth about successful entrepreneurs. Entrepreneurs are not born. They are driven to it. And this same drive enables them to do what is necessary to be an entrepreneur. If you have ever had a feeling in the pit of your stomach — that you are meant to do something bigger, more meaningful, and all yours — you are an entrepreneur. You just need to learn to think like an entrepreneur. You simply need to harness your entrepreneurial mindset. Tools mentioned in this episode: There is a tool called Ubersuggest, which can make your keyword research easier. Created by Neil Patel, this tool offers a free service that shows how the keywords of your interest are being explored and suggest other words that can contribute to the construction of your content. Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
My Best-Loved Online Marketing Tools: Check Them Out Now!
As a business, you must continually think of ways to get your products and services in front of as many people as possible, all without breaking the bank.
Using YouTube for your business can be a cost-effective way to grow it, if used regularly as part of your marketing strategy.
If you invest the required time to learn the main components of the platform, YouTube will show itself to be a worthwhile addition to really grow your business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
It’s often called the strategy for achieving long-term greatness in almost any category: your body, business, art, relationships, emotional health or spirituality. Like it or not, being consistent is essential if you want to make any significant change in your life. It’s also a must have skill if you’re looking to become world-class. While I’m not perfect, I have been able to master consistency in a few key areas and, I gotta say, it’s made all the difference in the world. If you’re looking to improve anything in your life (and I bet you are!) here are the strategies that’ll help you be more consistently, consistent. Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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My Best-Loved Online Marketing Tools: Check Them Out Now!
Growing up and embracing New York City's hustle culture, Kevin has been described as a serial entrepreneur with an obsession and the willingness to grow new businesses in emerging markets. Before he set his sights onto e-Commerce, Kevin worked for tech companies like Intuit and Zarly amidst the biggest tech rush in Silicon Valley.
Yet, that wasn't enough. Inevitably, Kevin sought out more opportunities and found his rightful lifelong passion in e-Commerce. Since then he has built brands across multiple industries and earned himself the title of 4X e-Com entrepreneur generating $50M revenue a year. He is also the Host of the hit marketing podcast, Digital Marketing Fastlane.
Books mentioned in this episode:
The E-Myth Revisited by Michael Gerber
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
Here's the latest breakdown of my equipment and tools that I'm currently using inside my online business. Click here to watch the video!
7 Digital Marketing Tools For Entrepreneurs [2020 Review]
Many of the resources listed here are crucial to my business or were crucial to developing my business to where it is today.
The Tools You Need To Succeed At Every Level!
My Favourite Go-To Marketing Tools:
https://geni.us/razerkiyowebcam
Razer Kiyo webcam 4 MP USB
https://geni.us/ZoomH5PortableRecorder
Zoom H5 Portable Field Recorder
https://geni.us/RodeNTUSBMicrophone
Rode NT-USB Studio Condenser USB Microphone
https://geni.us/RodeMikeBoomArm
Rode PSA1 PSA 1 Swivel Mount Studio Microphone Boom Arm
https://geni.us/HD280ProHeadphones
Sennheiser HD280PRO Headphones (new model)
https://geni.us/PANASONIC-LUMIX-FZ1000
PANASONIC LUMIX FZ1000 4K Point and Shoot Camera
https://geni.us/PanasonicFZ1000-20
PANASONIC LUMIX FZ1000 II 20.1MP Digital Camera, 16x 25-400mm LEICA DC Lens, 4K Video, Point and Shoot Camera
https://geni.us/BoseQC35HPhonesSilver
Bose Quiet Comfort 35 II Wireless Bluetooth Headphones, Noise-Cancelling, with Alexa Voice Control -Silver
https://geni.us/Bose700Headphones
Bose Noise Cancelling Wireless Bluetooth Headphones 700, with Alexa Voice Control - Black
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
My Best-Loved Online Marketing Tools: Check Them Out Now!
Cody Butler works with Business Owners and Entrepreneurs who are ready to leave the confusion, stress, and overwhelm behind when it comes to marketing their businesses.
Learn how to effectively market your business in any economy, with tested, proven strategies, guaranteed to produce results.
Find Cody Butler Online:
https://www.codybutler.com/
Books mentioned in this episode:
The 90 Day Marketing Plan by Cody Butler
High Performance Habits by Brendon Burchard
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
The online space is littered with liars and dubious characters. I interviewed one recently... Check it out!
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
Keyword Research for Your Business Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.
Keyword research can uncover queries to target, the popularity of theses queries, their ranking difficulty, and more...
Resources mentioned in this episode:
Moz - SEO Software for Smarter Marketing
SpyFu - Competitor Keyword Research Tools for AdWords PPC & SEO
Keyword Overview tool from Semrush | SEMrush
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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E: support@philadairtraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
We all make mistakes; it is an inevitable part of being human. However, it is what we do with the experience we collect from those mistakes that makes a world of difference...
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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E: support@philadairtraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Best-Loved Online Marketing Tools: Check Them Out Now!
There will always be a reason why you shouldn’t do something. The trick? Just start. Push through the insecurity that’s stopping you.
Because once you start, your momentum does, too, and you’ll roll right past any obstacles you were anxious about before you started.
Listen Now!
Enroll in Google Ads Academy here
Check out my List of Resources & Tools For Online Entrepreneurs here
Are You Losing Customers NOT Being On The 1st Page Of Google Results?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
Essential Podcasts For Online Entrepreneurs
If you're an online marketer like me, you love podcasts for learning and getting excited and motivated about the possibilities from what's on offer and also your own ongoing success.
As promised, here are some extremely good podcasts to keep you on task, hungry for more and focused on those successful outcomes.
- Rick Mulready - The Art Of Online Business
- Frank Kern - Ask Frank Kern
- Chalene & Brock Johnson - Build Your Tribe
- Smart Passive Income with Pat Flynn
- Conan O’Brien Needs A Friend
- The Ed Mylett Show
- Empire Show with Bedros Keuilian and Craig Ballantyne
- Entrepreneurs On Fire with John Lee Dumas
- Eventual Millionaire with Jaime Masters
- Get Yourself Optimized with Stephan Spencer
- Growth Experts with Dennis Brown
- The Jim Fortin Podcast
- Brooke Castillo - The Life Coach School
- The Marketing Secrets Podcast with Russell Brunson
- The Mike Dillard Podcast
- Amy Porterfield - Online Marketing Made Easy
- Social Media Marketing with Mike Stelzner
- Marc Maron WTF
- Tim Ferriss - The Tim Ferriss Show
Resources Mentioned In This Episode:
Rode Microphone Boom Arm
Rode NT- USB Mike
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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E: support@philadairtraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
You may have heard Tony Robbins or the late Jim Rohn, two extremely successful performance coaches, say, “Success leaves clues.”
You can literally just study the people who have been successful at the exact thing or something similar to what you want to do and then do it yourself.
Recommended resources: Tony Robbins and Jim Rohn have tons of courses, books, quotes, and other things to help you understand how to be successful. Here is the hugely impactful book I highly recommend from Tony Robbins that should help with becoming more successful: Awaken the Giant Within Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Phil Adair Training is powered by Kajabi the platform for Online Marketers
Facebook Groups can be a GREAT way to extend the reach of your customer base, get new customers and build relationships for business. However, it’s also very easy to waste a ton of time in groups that aren’t giving you what you REALLY need.
Today I talk with Facebook Groups expert Toccara Drucker who is extremely knowledgeable in this area. You can find Toccara here.
Listen and learn all about How You Can Use Facebook Groups To Grow Your Business now.
Books Mentioned In This Episode:
The Alter Ego Effect: The Power of Secret Identities to Transform Your Life by Todd Herman
An award-winning performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down. There's only one person in the way of you untapping your capabilities: You. There's also one person who can move you out of the way so you can perform at your peak. That person is already inside you. You just need to unlock them. This other part of you is your Heroic Self and you unlock it with an Alter Ego. After twenty-one years of working with elite athletes, performers and leaders, Todd Herman is revealing how you can use your alter ego to achieve the seemingly impossible. Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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E: support@philadairtraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
So you have lost your job in the COVID-19-induced economic crisis and have decided that now is the right time to change tack and become self-employed.
It is widely acknowledged that happiness comes from making progress towards a goal that is important to you. Making the leap to self-employment provides room to attain that satisfaction.
However, the journey is not without its share of pitfalls and challenges. Let’s look at some of the obstacles you might face and what you can do to help overcome them.
Resources mentioned in this Episode: https://geni.us/razerkiyowebcam
- Designed for streaming: supports video and audio recording in 720P 60 fps/ 1080P 30 fps; streamlabs Certified and compatible with popular platforms like obs and XSplit
- Convenient, built-in lighting: an attached, 5600K daylight-balanced Ring light around the Camera keeps you evenly lit without the hassle of additional lighting equipment
- Instant adjustable brightness: a rotating bezel allows for quick, brightness level changes without the need to go into software settings
- Superior low-light performance: reduces graininess and brings out details in darker environments
- Compact, folding design: perfect for on-the-go content creators
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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Unveiled: 17 Unmissable Online Tools For Online Business Owners.
Okay, here we go again with more online resources for you online marketers as Toccara Drucker and I do a deep dive into the good... and yes, the not so good...
You can visit the resources section at PhilAdairTraining.com for more details here
Toccara Drucker is an an expert social media marketer with over a decade in the eCommerce and online marketing space. Her agency, FB Ad Strategist, helps elite clients generate leads and sales on automation through strategic social media and digital marketing strategies.
Toccara's agency’s clients include swimwear brands with over 6 figures in monthly ad spend, eCommerce stores that she has taken to over $1 million dollars in sales in their very first year online, Facebook groups of over 20K generating $30K in sales a day, and more!
Find Toccara here
Just Some of the Resources mentioned in this episode:
WeVideo Edit online faster & easier than ever. Use stock footage, animated titles & green screening. No software to download/install.
Loom The expressiveness of video with the convenience of messaging.
Privy is trusted by over 500,000 businesses, small and large, to capture and convert website visitors into loyal customers.
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Books Mentioned in This Episode:
Deep Work by Cal Newport
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
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Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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21 More "Killer" Resources For Online Marketers (Part 2) This episode is all about the list of the tools and websites I strongly recommend for building and optimising your online business. I thought it would be helpful to create a resources page that you can always come back to for all of your online marketing requirements. I’ll add to it as I discover more along the way… I have tested every recommendation on this page. Many of the resources listed here are crucial to my business or were crucial to developing my business to where it is today.
The Tools You Need To Succeed At Every Level! https://www.philadairtraining.com/recommended-resources **Resources mentioned in this episode:**
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
E: support@philadair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
This episode is all about the list of the tools and websites I strongly recommend for building and optimising your online business. I thought it would be helpful to create a resources page that you can always come back to for all of your online marketing requirements. I’ll add to it as I discover more along the way… I have tested every recommendation on this page. Many of the resources listed here are crucial to my business or were crucial to developing my business to where it is today.
The Tools You Need To Succeed At Every Level! https://www.philadairtraining.com/recommended-resources **Resources mentioned in this episode:**
Negative Keyword Tool: https://app.kparser.com Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
E: support@philadair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
It’s really hard to be on social media and not compare yourself to others. Your body isn’t good enough, your wardrobe isn’t trendy enough, and your house isn’t as cool as that one on your latest Netflix series. It might even make you feel like you aren’t enough. I’m talking about myself here too. I’m admit to being fascinated and intrigued by how these beautiful, successful people apparently live their lives. If I’m not careful, I can wind up spending hours a week scrolling through the lives of these people I may or may not even know, and it leaves me feeling not so great about myself. There are so many negative effects of the comparison trap, and I’m sure you’ve felt them before. Here are a few that I’ve seen over and over again... Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
When you feel tension it is because your body is offering you warning signs. It is important to pay careful attention when you have contracted muscles, for example, or when your heart is beating more quickly, your breathing is accelerated, or your body temperature rises and you sweat excessively.
We do not all experience the same signs, which is why it is important that you recognize them as soon as they show up.
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
E: support@philadair.com
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
Toccara Drucker is an an expert social media marketer with over a decade in the eCommerce and online marketing space. Her agency, FB Ad Strategist, helps elite clients generate leads and sales on automation through strategic social media and digital marketing strategies.
Toccara's agency’s clients include swimwear brands with over 6 figures in monthly ad spend, eCommerce stores that she has taken to over $1 million dollars in sales in their very first year online, Facebook groups of over 20K generating $30K in sales a day, and more!
Resources mentioned in this episode:
Privy is trusted by over 500,000 businesses, small and large, to capture and convert website visitors into loyal customers.
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. Influence (The Psychology Of Persuasion) by Robert Cialdini
Follow Your Passion, Find Your Power by Bob Doyle
Learn how we got our client over 19,000 leads and 5,000 Instagram followers ... in less than 48 hours with no ads
Learn more here
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
E: support@philadair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
The simplest way I describe a mindset is that it’s your outlook or your world view. It’s how you look at things.Your mindset is the expression of a belief that you embrace. This last part is key.
If you realise that your mindset is really the expression of a belief, then now you know how to change your mindset. You change your mindset by embracing a new belief.
As online entrepreneurs we are prone to spending a lot of time alone, which can mean alone with our thoughts. This episode is designed to help you with this.
Resources mentioned in this episode:
https://www.philadairtraining.com/recommended-resources
Are You Losing Customers Not Being On The 1st Page Of Google Results?
What If You Could Create Ad Campaigns That Actually Work?
[FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
E: support@philadair.com
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
What inspired me to begin my podcast journey, and why you should listen to how a true master of the medium as well...
Resources mentioned in this episode:
http://www.wtfpod.com/podcast
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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E: support@philadair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phil Adair Training is powered by Kajabi the platform for Online Marketers
Feeling “stuck” is an awful feeling. Stuck can quickly turn to feeling hopeless and helpless. When you can’t achieve the things that you want, the internal dialogue can quickly turn to criticism and self-blame.
But, it doesn’t have to be that way. If you’re looking to make some important changes in your life, here are some thoughts to get you unstuck.
Books mentioned in this episode:
Dotcom Secrets by Russell Brunson
Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Video Training Workshop: The Perfect Google Ad Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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The biggest problem that most entrepreneurs have isn't creating an amazing product or service; it's getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don't understand this one essential skill: the art and science of getting traffic (or people) to find you.
Books mentioned in this episode:
Traffic Secrets by Russell Brunson: View on Amazon
Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Video Training: The Perfect Google Ad Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses.
Marty and the Bad Rhino team develop unique, highly customised strategies that create exposure for your business, deliver your message to customers, and take you to the next level.
Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers.
Listen now!
Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Video Training: The Perfect Google Ad Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
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If there's anything people struggle to achieve constantly, it's better productivity. As the saying goes, “it’s not the number of hours you put into work, it is the amount of work you put in those hours.” So, if you want to maximize your productivity, don't resolve to put in long hours at work; and try these tried-and-tested tips instead Books Mentioned In This Episode:
Jeffrey Gitomer: Get Sht Done: The Ultimate Guide To Productivity Productivity tools mentioned in this episode: https://www.notion.so Evernote Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead... 👇[FREE] Video Training: The Perfect* Google Ad Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
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Want to increase sales? Then make your site load faster. Can the speed of your website really have that much of an effect on your sales? The answer is yes, it does. Google and other search engines penalise sites that load slowly—but more importantly, so do users. They stop visiting, bounce, and don’t buy. You’ll lose out on sales and traffic if your site loads slowly. Thankfully, it isn’t that hard to improve. There are plenty of tools, tips, and tricks you can use to help your site load faster and improve in traffic and search engine rankings. Today, you’ll learn the importance of site load time and exactly what you can do about it. Resources mentioned in this episode: https://tinypng.com/ https://tools.pingdom.com/
https://imagecompressor.com
https://developers.google.com/speed/pagespeed/insights/
**Books Mentioned In This Episode:**
Jim Edwards: Copywriting Secrets
Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Video Training: The Perfect Google Ads Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast Phil Adair
Suite 12, 5th Floor, Dymocks Building
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Copywriting Secrets: My interview with Anik Singal.
My conversation with Anik is turbo-charged with tips and strategies you can use immediately to gain more traction with your own ad copy- regardless of which business you're in!
Anik Singal is an American Internet entrepreneur, founder of Lurn, and Sendlane. Born and raised in Maryland, he initially attended Med-school at an Ivy League college only to drop out soon after for business school and launching his first business.
Find out more about Anik Singal here:
http://aniksingal.com/
https://bootcamp.lurn.com/cva-sp/
https://lurn.com/
Google Ads Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Video Training: The Perfect Google Ads Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
P.S. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast Phil Adair
Suite 12, 5th Floor, Dymocks Building
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Hey guys, as most of us are all staring at lockdown, I thought it might be helpful to remind ourselves this will eventually pass. If you're working from home, or if you find yourself with excess time due to your circumstances changing, then please take some time to spare a thought for others who might just be a little bit worse off than yourself. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Video Training: The Perfect Google Ads Formula👇
https://www.philadairtraining.com/google-ads-workshop-registration
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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If you’re serious about building wealth, one of the most valuable skills you can develop is persuasion. This includes speaking to people one-on-one over the phone or presenting on webinars and live conferences. But for the majority of us, it comes down to writing copy for our websites and sales videos. If you can’t persuade a visitor to trade their hard-earned money for the benefits you offer, you’ll never make it out of the gate. No money changes hands until something is sold. Sure, you could make a few bucks plastering Adsense all over your website, but you’ve still got to ‘sell’ people on clicking over to your site in the first place. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇
https://www.philadairtraining.com/Google-Ads-Workshop
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Never give up on your dreams. Find out what really makes you happy in life, and create your life around that.
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇
https://www.philadairtraining.com/Google-Ads-Workshop
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Have you ever hit a brick wall, something so solid and immovable that you can't see any way around it, no matter how hard you try? It can cause you to feel a failure, perhaps isolated from others, as despair and frustration set in. Life doesn't always go to plan; in fact sometimes we can feel that we're dealing with a problem so complex and unassailable that there are no options left from which we can salvage a good outcome. Many of us have at times had this experience, of insurmountable problems, no way forward and perhaps excessive demands being placed on us, maybe all at the same time. Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇
https://www.philadairtraining.com/Google-Ads-Workshop
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Increasing your website’s traffic is great. In fact, it’s vital if you want to own a successful business but it’s also not the end goal. Because even if you drive more traffic to your website, but you don’t see a boost in lead-generation, conversions, and sales, then that traffic might as well not exist at all. So before you waste your time or money on site visitors, here are the signs that your website isn’t prepared to convert those visitors (and how to fix that). Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇
https://www.philadairtraining.com/free-google-ads-video-training
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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We all know how life feels when you’re motivated, you feel unstoppable, like you can do anything and make anything happen.
What makes you feel motivated when you start something isn’t always the same thing that will motivate you in the future. The problem is when people end up just accepting a lack of motivation as their reality and using it as their EXCUSE to avoid taking action and going after their destiny.
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇
https://www.philadairtraining.com/free-google-ads-video-training
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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A tripwire is an irresistible, low priced offer that’s sole purpose is to convert an audience into customers. This small offer helps accelerate the buyer’s journey by letting customers dip their toes in without having to make a big purchase.
Audience members who are subscribed to your list might not be interested in your core offer even if you have given them value and nurtured the relationship.
This is where tripwires come into play. The core offer may seem too expensive for that audience member or they don’t see the value in that product.
Then, once they see the value in that product they will be more likely to purchase the core offer. When an audience member purchases a tripwire it shows commitment. It shows that they were interested enough in your product to give you their credit card information.
Listen to the full episode here: https://www.philadairtraining.com/podcast
As mentioned in this episode, here is a tripwire page I use that replaces a typical "thank you" page...
https://www.philadairtraining.com/google-ads-campaign-builders
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads 2020 Workshop👇
https://www.philadairtraining.com/free-google-ads-video-training
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Choosing a website designer can be a difficult process... if you let it. This episode will walk you through the tricky questions and help you avoid burning cash on cowboys!
Here's the smart questions you want to ask:
- (Ask yourself) Do I love their style? Does their portfolio fit my vibe?
- What's your web design process like?
- Do you have any past clients I can speak with about their experience working with you?
- What's your next available design date?
- Do you outsource any of your work? Where/who to?
- Do you help with maintenance of the site after the site build is complete, or do you offer lessons on how to update my site myself?
- How many revisions/rounds of edits are included?
- What's your record like for on-time site launches?
- Will you send me the original design files once we're done the project?
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads Workshop👇
👆Join Now👆
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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To many website owners, shopping cart abandonment and conversion rate drops on a checkout page may seem to be a bitter fact of e-Commerce life.
But it doesn’t have to be that way. In fact, you can increase conversion rates on your checkout page by helping to give your shopper everything they need to make an informed, confident decision.
Listen now...
Example of an optimised shopping cart for an online course:
https://www.philadairtraining.com/offers/iyFccc75
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead...
👇[FREE] Training: The Ultimate Google Ads Workshop👇
👆Join Now👆
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Jill Fanslau is the Content Marketing Manager for AWeber, one of the world’s leading email marketing and automation platforms.
Jill combines her knowledge of traditional publishing and modern media to create innovative email campaigns and paid digital products.
Over the past 12+ years, she’s written and edited articles for world-renowned brands like the National Geographic Society, Men’s Health, Women’s Health, Prevention Magazine, and The Huffington Post.
Learn how to captivate your email audience and keep them coming back for more.
Listen now...
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead
👇[FREE] Training: The Ultimate Google Ads Workshop👇
👆Join Now👆
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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The headline is the most important part of any piece of writing - whether it is an article, newsletter, sales copy, blog entry, web page, email or business report.
Without a good headline the rest will not be read. By improving your headlines you will find that your writing will no longer be ignored, dismissed or deleted as they will be hungry to find out more.
Free eBook: http://bit.ly/HowToCreateIrresistibleHeadlines
Free Headline Tool: https://coschedule.com/headline-analyzer
Listen now...
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead
👇[FREE] Training: The Ultimate Google Ads Workshop👇
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Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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The sale. it’s a marketer’s most coveted conversion.
All of the free eBooks you’ve offered, landing pages you’ve created, and the social media campaigns you’ve run have led to this one transaction.
If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketed it well.
Getting a visitor to download a free eBook or sign up for your blog is much easier than making a sale. They’re no cost, low-commitment conversions.
But getting them to press the “buy” button? That’s a different story altogether.
It requires they part with money they worked hard for, that they commit, to your product or service and the solutions you’ve guaranteed it will provide.
Here's the link to my Google Ads Academy sales page:
https://www.philadairtraining.com/google-ads-academy-join
Listen now...
Google Ads Account Mistakes? Why You're Wasting Time With Google Search Ads... and what to do instead
👇[FREE] Training: The Ultimate Google Ads Workshop👇
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p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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You know those really annoying digital marketers who seem to be on top of pretty much everything? They perform their tasks with ease and hit their KPIs ahead of deadline.
They have their own side projects, they run a blog, have over 10,000 Instagram followers and are connected to everyone worth knowing on the land of Facebook. Just how do they do it?
Wait, before you begin to loathe them – let’s take a step back and learn a few tricks from these crafty digital masterminds. Here are the surprisingly easy-to-form habits that will help you pave your way to digital marketing super-stardom…
Listen now...
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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What Are You Willing To Do To Achieve Your Dreams? You make goals… but then you procrastinate.
You write a to-do list… but then you don’t follow through. And this happens again and again and again. Seriously, what’s the problem?
Why are we so good at thinking of what to do but so terrible at actually doing those things?
Listen now...
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Caleb O'Dowd got his start in marketing living with the great copywriting genius Gary Halbert.
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Jeff White on Web Design, Usability Marketing & Sales
Instagram and Facebook ban including the eggplant and peach and outlaw nude photos with emojis covering sensitive areas!
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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We’ve all been fed the same message throughout our lives: get good grades, go to a decent college, find a great job, settle down, pay taxes and student loans, work your butt off, retire, and then live your life.
Sound familiar? Well, for many, it’s a broken record, and they wish they could turn it off somehow. Not just turn off the advice and the dogma, but the rigid system we’ve all been born into.
We live in such a conditioned, programmed culture where people feel they have no way out, like they have to follow the lifestyle that’s been forced upon them.
We’ve all grown exhausted of the rat race, and want a better way. Mentioned in this episode: Watch The Video: My Entrepreneurial Journey
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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If the only way you can bring in new buyers and generate sales is with your launches then it’s not long before your business ends up running you, instead of you running your business.
Basically, in an evergreen funnel, someone signs up for an opt-in bribe like a PDF or a video training series, and then goes through a funnel as though it’s a live launch which closes on a specific date.
It doesn’t matter at what point they sign up, they will get their own personalised countdown. So you can basically leave your launch open all the time.
Today I talk with Jack Born, founder and owner of Deadline Funnel.
Checkout Deadline Funnel Here: Deadline Funnel
Also mentioned in this episode:
How To Avoid Launch Burnout with Evergreen Sales Funnels
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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The Tell Tale Signs of Burnout... Do You Have Them?
Running out of gas? Recognising the signs of burnout before it's too late.
Burnout is one of those hazards in life that high-achievers really should keep a close eye out for, but sadly—often because of their "I can do everything" personalities—they rarely see it coming.
Because high-achievers are often so passionate about what they do, they tend to ignore the fact that they're working exceptionally long hours, taking on exceedingly heavy workloads, and putting enormous pressure on themselves to excel—all of which make them ripe for burnout.
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Sam McRoberts is an author, entrepreneur, online marketing expert, and digital nomad.
What started as an unexpected hobby lead to 20 years of superior experience in online marketing, eventually moving into SEO audits and strategy consulting.
Sam has worked for companies like Amazon, Microsoft, Nokia, and Goodreads. He has been featured, quoted, interviewed, and published in various blogs and magazines such as Forbes, Inc., Entrepreneur, and Moz.com.
Today, Sam is traveling the world while teaching others to do what he does with his SEO training course.
Sam’s website: http://www.sammcroberts.com/
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Damn The Torpedoes! A little take on resilience... 👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇 👆Join Now👆
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series. Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Everyone deals with discouragement at some point in their life. It’s part of what makes the human experience rich—the highs and the lows. If we didn’t experience the lows, then we wouldn’t appreciate the highs.
Discouragement, disappointment, failure, and setbacks—these are all things that can help us if we maintain an empowering mindset.
The key to life is to learn from these experiences, and minimize the amount of time that we allow ourselves to stay discouraged.
So the next time you start to feel discouraged, here is what you should do... Listen to the episode now!
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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My guest today is Liz Melville, a Facebook Ads Strategist for personal brands who use Facebook to create impact and grow their businesses with a consistent stream of clients. Liz is also a Facebook ad funnel strategist - teaching and managing Facebook ad campaigns for other online coaches, course creators and experts. You can find Liz's website here: Podcast: Ads That Convert Podcast with Liz Melville 👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇 👆Join Now👆
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Let's start by dispelling a few of those myths that are out there surrounding at Google Ads.
Myth number one, no one clicks on the ads. This is one of the most common myths I hear.
I've actually seen people produce supposed industry stats to support this completely false and misleading statement. Google makes nearly all of its revenue from people clicking on the ads.
Remember as an advertiser you only get charged by Google If someone clicks on the ads, so if no one is clicking on them, then Google would have gone bust years ago.
When you realise this, you understand how silly the myth is and frankly how silly the people are who say it. No one clicks on the ads. Myth busted!
Listen to the full episode here 👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇 👆Join Now👆
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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111: Quick Tip Episode: Avoiding The Huge "Rookie" Mistake For Online Course Creators Use this fantastic free tool to make sure all of your URLs are working correctly: https://www.brokenlinkcheck.com/ If you feel that it's a real challenge to get out in front of the right people for your business - And finally, you don't currently have ad campaigns set up properly that you can rely on to promote your products or services. Using the right strategies which is what this workshop is about, you are going learn what you've got to to do al and ultimately buy your programs, products and services. So having winning ad campaigns changes your bottom line when you set them up effectively and efficiently, Creates that direct correlation with your Google Ads campaigns and your revenue. 👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇 👆Join Now👆
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Casey Carroll is the Founder of Action Advertising Agency. He is an expert in leveraging social media, especially Facebook, to help businesses grow.
Casey specialises in sales; what do you do when those leads come in and how to turn them into sales. He also specialises in the power of offline events and helping businesses understand offline event data.
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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This is a step-by-step guide to using YouTube for your company. In one day you can launch your channel and get the world engaged with your brand! Since its launch in 2005, has become a dominant way people stream video online. Owned by Google, second only to Netflix. Currently YouTube has more than 1 billion users, and more than half of all views come from mobile devices. The dominance of YouTube means businesses now have an opportunity to establish their brand through interactive videos that can build followers.. and revenue. YouTube offers users their own channels they can use to develop and execute their marketing strategy. Taking advantage of what YouTube offers companies requires a deep understanding of all its features. Listen and learn how to optimise your individual channel, how to build followers, and what you need to do to monetise your channel to grow it profitability. Keyword tools mentioned in this episode:
https://answerthepublic.com/
https://app.neilpatel.com/en/ubersuggest/
https://trends.google.com/trends
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Mental health is much more than a diagnosis. It's your overall psychological well-being—the way you feel about yourself and others as well as your ability to manage your feelings and deal with everyday difficulties.
And while taking care of your mental health can mean seeking professional support and treatment, it also means taking steps to improve your emotional health on your own.
Making these changes will pay off in all aspects of your life. It can boost your mood, build resilience, and add to your overall enjoyment of life...
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Nate Woodbury is a YouTube Producer, currently producing nine daily YouTube channels. He helps his clients grow their YouTube following, and turn their channels into lead generation machines that generate seven figures. He teaches others how to leverage their expertise on YouTube, and position themselves as the hero that people are searching for. As a master of efficiency, Nate is expert in developing ways to minimize time and expense, and maximise results. https://www.betheherostudios.com Listen to the episode now:
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Here are some of the number one challenges and big frustrations that really holds people back from being successful at Google Ads.
These are the seven rookie mistakes frequently made by Google Ads users and what you can do about it to fix them.
Listen to the episode now:
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Resources mentioned in this episode: The Power of Consistency: Weldon Long
The Power of Consistency teaches you how to create a Personal Prosperity Plan, get deeply emotionally committed to the plan, and take consistent action toward implementing the plan for improved sales and business performance. The book is a real inspiration for anyone wanting to change their circumstances and their life. Mr. Long does not promise it will be easy. If fact, it tells you very plainly that only you can decide if you are willing to consistently do the small things necessary for success. It is hard work until you gain traction. Then it becomes easy and everyone thinks you had some magic formula. The magic formula is consistently doing the small things you know will lead to your goals. Mr. Long writes in a very conversational style. The book is fairly short and extremely easy to read. It shows you the way to have the life of your dreams. But Mr. Long also tells you that the decision and commitment are totally up to you. Listen to the episode now:
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Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Every business with a website is familiar with copywriting. They have someone create content for their site and hope that the audience will relate to it.
The problem is, most businesses usually go for the most cost efficient option without taking experience, niche and other abilities into consideration.
So they end up with a website that may or may not have good copy and there’s no guarantee how your audience will connect to it.
Alternately, some businesses even make the mistake of hiring the most popular firm or freelancer.
Resources mentioned in this episode:
May I Have Your Attention Please?
by Mish Slade
Who is this book for? * Business owners looking to breathe more life into their website, content marketing or sales materials. * Employees who want to gain a new skill and have more impact in their work. * Anyone who has something great to offer – but is struggling to get the message across
This short book is an excellent guide on how to write online and how to present your business to readers. If you've hemmed and hawed about what you'll write or felt a vague sense of dissatisfaction with your website, pick this book up and read it. Listen to the full episode now:
👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.Get Instant Access Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
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Why You Simply Can't Ignore Video Marketing For Your Business Consumers like it because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce! It’s projected that global internet traffic from videos will make up a whopping 80% of all Internet traffic by 2019. Additionally, 78% of people watch videos online every week while 55% do daily (Source: Hubspot). These numbers illustrate the growing trend of video and the importance of leveraging video marketing in your business strategy. You see, if you don’t currently have a video marketing strategy in motion for your website and social media, you’re missing a grand opportunity to reach and engage with your audience. Videos are incredibly effective in capturing attention, maintaining engagement, building relationships and getting viewers to take action. Book Mentioned In This Episode:
Never Split The Difference: Negotiating As If Your Life Depended On It.
By Chris Voss
After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most – when people’s lives were at stake. Rooted in the real-life experiences of an intelligence professional at the top of his game, Never Split the Difference will give you the competitive edge in any discussion. Review: One of the most powerful books I have ever read. Highly recommend to all startup founders - completely packed with the best ideas and strategies you will use everyday in life and business. Listen to the full episode now:
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Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
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7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
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How To Install Google Analytics Step-by-Step I can hear a few of you freaking out going; this is looking complicated already, though it needs to be done. It's not complicated. I am going to walk you through it, and it is essential. It is known as Google Analytics tracking and you simply must install it into your web site. It's a little piece of code; your web developer, your web guru, or your I.T. guy will know exactly what to do. Get your web designer to install tracking on your site, just a must-do, no questions asked. Once Google Analytics tracking is installed, it will tell you everything you need to know about your site's effectiveness, and without this knowledge, you're simply on the road to nowhere. Among other things it’s going to tell you who your visitors are, where they arrived from, what pages are being visited the most frequently, the length of time visitors stay on each page, and how quickly they leave your page. How can you measure a website success without knowing the behaviour of your visitors? Resources mentioned in this episode: Can't Hurt Me: Master Your Mind and Defy the Odds David Goggins For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a US Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America. In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential. REVIEW: This book is different than the generic self help books that we have all read. David didn't just regurgitate what everyone else said about self improvement. He invented his own methods through trial and error. He is also not afraid to tap into something that our society has just about eliminated, negative reinforcement. My self-improvement journey was always hindered by too much positive reinforcement throughout my life. There is a place for this, but sometimes you just have to look in the mirror and call yourself out with brutal honesty, David literally does this daily. How To Install Google Analytics (Step by Step)
Listen to the full episode now:
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p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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With the suite of features collectively known as Google My Business, you can dramatically improve your odds of being found through organic search, boosting site traffic, and attracting customers with the intent to convert. Let’s look at how to get started on Google My Business. Begin the process by claiming your Google My Business listing, all you need is a free Google account. If you use a Gmail address, good news – you’re already on your way. Head to google.com/business and click the “Manage Now” button. Start typing in the name of your business to see if it auto-completes. If it does so, then it’s ready to be claimed. If not, you’ll simply be creating a new listing.You’ll then be asked for more details, such as your most recent, updated website, your phone number, and the category/industry your business falls into. Make sure these are all as accurate as possible, as any discrepancies can prompt the need to make changes down the line, which will then need to be re-verified. Listen to the full episode now: Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
by Brian Kurtz Overdeliver distills his expertise from working in the trenches over almost four decades to help readers build a business that maximizes both revenue and relationships. Marketing isn't everything, according to Brian Kurtz. It's the only thing. If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That's what this book is all about. In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, "Those who did it have a responsibility to teach it." Here's a small sample of what you'll learn: * The 4 Pillars of Being Extraordinary * The 5 Principles of why "Original Source" matters * The 7 Characteristics that are present in every world class copywriter * Multiple ways to track the metrics that matter in every campaign and every medium, online and offline * Why customer service and fulfillment are marketing functions * That the most important capital you own has nothing to do with money
Listen to the full episode now:
👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇
https://www.philadairtraining.com/google-ads-training-registration
👆Join Now👆
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Shay Rowbottom is the Content Queen of LinkedIn. Since joining the LinkedIn platform in May of 2018, Shay has grown to over 50,000 followers, garnered over 10 million views on her content, and generated seven figures in sales for partnering media companies. Now, she works with individuals and businesses in creating and executing a video content strategy for their LinkedIn that's going to generate growth, credibility, and most importantly leads. Listen to the full episode now:
👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇
https://www.philadairtraining.com/google-ads-training-registration
👆Join Now👆
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Benjamin Shapiro is a brand development &marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business.
Ben specialises in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast.
Listen to the full episode now:
👇[FREE] Training: The Ultimate Google Ads "Catch-Up" Plan👇
https://www.philadairtraining.com/google-ads-training-registration
👆Join Now👆
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Have you ever struggled with Google Ads, even though it felt like you tried everything? Well, I felt the same way, until I figured out the solution you’re about to learn in this episode! 11 Absolute You Must Do’s To Ensure Your Google Ads Campaign Is Set Up Correctly. I wish I had this list when I was just getting started with Google Ads… It would have prevented countless early mistakes that cost me a lot of time and money. The reality is that Google Ads is a beast of a platform and it’s nearly impossible to set everything up correctly unless you follow a checklist. To make matters worse, Google Ads is unforgiving. Small mistakes like using default settings can end up costing you hundreds or even thousands down the road. That’s why I’ve a list of questions you need to answer to ensure you’re not missing any important details. Whether you’re just about to go live with your ads or they’ve been running for years, listen to this episode below to find out if there’s any room for improvement. Google Ads "Ultimate Catch Up Plan" Webinar:
My LIMITED-TIME Webinar Replay for the Proven System for Leveraging The Most Powerful, "What's Working Now" Google Ads Strategies has been super popular. Check it out now before it comes down!
Resources mentioned in this episode:
YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
by Sean Cannell
YouTube has changed our world—from how we view video to how we connect and market—opening a new entrepreneurial landscape to ambitious individuals. Thousands of people generate six to seven figures annually from online video content.
And, with the right roadmap, you too could be en route to real influence and income. In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than one hundred top creators to give you a step-by-step YouTube success playbook.
Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Interview with Justin Christianson owner at Conversion Fanatics a full service conversion rate optimisation and traffic management company based in Austin TX.
Justin in an expert in the development and implementation of conversion optimisation strategies to help you capture bigger growth opportunities on your website.
In this episode you get the complete lowdown on how to avoid Shopping Cart Abandonment
Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of the Future
By Cameron Herold
Many corporations have slick, flashy mission statements that ultimately do little to motivate employees and less to impress customers, investors, and partners.
But there is a way to share your excitement for the future of your company in a clear, compelling, and powerful way, and entrepreneur and business growth expert Cameron Herold can show you how.
Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies. In this easy-to-follow guide, Herold walks organisation leaders through the simple steps to creating their own Vivid Vision, from brainstorming to sharing the ideas to using the document to drive progress in the years to come.
By focusing on mapping out how you see your company looking and feeling in every category of business, without getting bogged down by data and numbers, Vivid Vision creates a holistic road map to success that will get all of your teammates passionate about the big picture.
Your company is your dream, one that you want to share with your staff, clients, and stakeholders. Vivid Vision is the tool you need to make that dream a reality.
AmazonReview:
"I was running my business but had no clear vision for the future, until I read this book! I now have a clear vision for not only my business but my personal life to use as a map for success. This book changed everything."
Listen to the full episode now:
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Okay so today is all about ensuring that you have maximum visibility for your business in Google search. There are a number of tips I have for your today to help you get there. Gaining one of the top positions in Google search results for your top keywords may be a tough ask. However, there are some simple steps you can take to help Google recognise your business, index your website and recognise why you should be on the first page. In this episode, I’ll go over some essential optimisation techniques to ensure Google notices your website (and Google My Business profile), which will help boost your chances of first page rankings. Listen to the full episode now: p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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I’ll admit right away, as I said at the front of this episode that Google Ads are not a good fit for every business.
For example, if none of your prospective customers use Google to find your products or services, then it doesn’t make any sense to use Google Ads. But chances are, your prospective customers are searching in Google. You can check using Google’s Keyword Tool and that’ll end the debate pretty quickly.
Resources mentioned in this episode:
Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
By David Newman
As a small-business owner or solopreneur, you wear many hats—perhaps the most important of which is marketer.
But these days, with so many new ways to reach customers and clients—and only so much time in the day—it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO?
Small business marketing doesn’t have to be a mystery.It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.
Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”
Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.
David Newman’s “Do It! Marketing” is, for me, word for word, the best marketing “how to” guide for small businesses - and for those looking to provide marketing counsel - in existence.
There are several great ones, several of which I’ve reviewed in glowing terms. But this is a bible I’ll turn to repeatedly.
Now, I’m going to assume if you’re still reading then that means prospective customers are using Google to search for your products and services…
Do you really need another reason to use the Google Ads Search Network?
In case you do, I’m going to walk through 6 reasons…
Listen to the full episode now:
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Google Ads provides a huge opportunity, but it can also present a lot of challenges for small businesses. In today’s podcast I walk you through the 9 most common Google Ads challenges and how to overcome them.
Harnessing the full potential of Google Ads is easier said than done, especially if you’re a small business owner who is new to online advertising.
But make no mistake — overcoming the challenges of using Google Ads is more than worth your while.
Creating effective ad campaigns requires research, optimisation and a whole lot of patience. Jump through all the hoops, though, and you’ll eventually connect your business with dozens of potential customers.
Getting started with your Google Ads is easy, but getting results (i.e. real leads and sales) can be hard.
Trust me I know. But I also know how to get past these common challenges…
The Ultimate Google Ads Catch-Up Plan Is It Time To Get Better At Your Own Google Ads?
I Want To Grow My Business... I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Resources mentioned in this episode: https://www.spyfu.com
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
My New Favourite Software That Astonishingly Does It All! If you're looking for an "all in one" software platform that does it all for online marketers, then you need to hear this! As promised here's the link to Kajabi's Software Platform. Also, and as mentioned, if you would like to see how I built my latest sales funnel inside Kajabi, check it out here and experience it for yourself: The Ultimate Google Ads Catch-Up Plan Is It Time To Get Better At Your Own Google Ads?
I Want To Grow My Business... I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
92: Generating Leads Online & Increasing Revenue
Interview with Bob Sparkins From Leadpages
Turn Clicks into Customers Leadpages helps small businesses connect with an audience, collect leads, and close sales. Easily build websites, landing pages, pop-ups, alert bars, and beyond. Start a Leadpages FREE Trial here Is It Time To Get Better At Your Own Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business... I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Is It Time To Get Better At Your Own Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Advertising is a great way for eCommerce brands to attract a relevant audience to their websites.
This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products.
However, you may still end up with mediocre results in spite of effective targeting and an attractive ad creative.
More often than not, that happens because you’re committing one -or more- of the three “Cardinal Sins” of eCommerce advertising.
For the sake of the business, it’s important for brands and marketers to be aware of them, so they know exactly what they need to avoid.
Let’s take a look at the three of the most common eCommerce advertising mistakes and how you can overcome them.
Resources mentioned In This Episode:
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence by Shelle Rose Charvet
Learn the persuasion psychology, spark interest and enthusiasm and get what you want.
In Words That Change Minds you will:
- Learn the influence science and practice.
- Discover the ways people unconsciously get motivated, process information and make decisions.
- Decode any communication problem and solve it.
- Find out how to pry open mental space in even the most closed of minds.
- Create rapport and credibility with anyone.
- Avoid inadvertently saying or doing the wrong thing.
- Get practical applications for sales, marketing, recruiting, negotiation, teaching, training, communication at work, conflict resolution.
- Increase your impact in interpersonal communication, teamwork, and in mass communication
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Today I’m talking to Founder & President Jon MacDonald https://thegood.com
TheGood.com convert more of your existing website visitors into buyers.
If you're frustrated with low online sales
- Suffering from low conversion rates
- Paying for traffic which doesn’t convert effectively
- Tired of shopping cart abandonment
- Unhappy with your site’s design
- Ready to unlock your site’s hidden potential
Contact Jon MacDonald here:
bizdev@thegood.com
503 488 5935
Resources mentioned in this episode:
Don't Make Me Think, Revisited. By Steve Krug
Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.
Now Steve returns with fresh perspective to reexamine the principles that made Don’t Make Me Think a classic–with updated examples and a new chapter on mobile usability. And it’s still short, profusely illustrated…and best of all–fun to read.
If you’ve read it before, you’ll rediscover what made Don’t Make Me Think so essential to Web designers and developers around the world. If you’ve never read it, you’ll see why so many people have said it should be required reading for anyone working on Web sites.
“After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book.”
–Jeffrey Zeldman, author of Designing with Web Standards
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Is Email Marketing Dead?
The short answer to the question is “no.” Email marketing is not dead, and if anything, it’s finding resurgence in popularity and effectiveness. To say that people hate email is a gross oversimplification. What they hate is receiving emails they don’t want.
With the rise and proliferation of inbound marketing tactics, many companies are finding that email is not only an important part of their strategies, but that it is also one of the most effective.
The days of spam are long over (did spam ever work?) and the rise of targeted, opt-in email marketing is proving to be a healthy contributor to a company’s overall success. Email marketing should absolutely be part of your company’s marketing strategy.
The number-one reason to keep using email marketing is that people are still checking their inboxes. Interest comes and goes in relation to social media platforms, but email consistently shows a high ROI for every dollar spent.
Every day people are checking email, at least once. Many even spend their working hours with their inboxes open.
If your marketers have been considering abandoning email strategies, then you need to get them to stop! Email marketing is here, and it will stick around as long as email is still the cheapest, fastest, most effective way to share information quickly. Start building your opt-in list today, and tomorrow you can be marketing to interested consumers.
Does Email Marketing Still Work?
According to a new survey from the Content Marketing Institute, 83% of B2Bmarketers are still using email marketing via eNewsletters to reach their target audience. ... Though email marketing only works if you know how to work it.
59% of B2B marketers say email is their most effective channel in terms of revenue generation. 56 percent of brands using emoji in their email subject lines had a higher open rate, according to a report by Experian. Tuesday is the best day of the week to send email (according to 10 email marketing studies)
The Importance of the Subject Line
When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate.
What is an email subject line?
Subject line is the part of the email that subscribers see when it lands in their inbox. They use it to judge whether an email is worth opening.
Let's go over a few quick tips that should get you more clicks!
- Put the offer/information up front. The further back in the subject line your offer is, the less chance it has of being read. ...
- Keep your subject line short. ...
- Give it a sense of urgency. ...
- Make it personal. ...
- Triple check your spelling and grammar. ...
- Bonus tip: Email headline ideas (I.e. Your inbox!)
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Mentioned in this episode:
Discipline Equals Freedom: Field Manual
Jocko Willink's methods for success were born in the SEAL Teams, where he spent most of his adult life, enlisting after high school and rising through the ranks to become the commander of the most highly decorated special operations unit of the war in Iraq.
In Discipline Equals Freedom, the #1 New York Times bestselling coauthor of Extreme Ownership describes how he lives that mantra: the mental and physical disciplines he imposes on himself in order to achieve freedom in all aspects of life.
Many books offer advice on how to overcome obstacles and reach your goals—but that advice often misses the most critical ingredient: discipline. Without discipline, there will be no real progress.
Discipline Equals Freedom covers it all, including strategies and tactics for conquering weakness, procrastination, and fear, and specific physical training presented in workouts for beginner, intermediate, and advanced athletes, and even the best sleep habits and food intake recommended to optimise performance.
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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What’s the best digital marketing tactic for driving new prospects to your website?
One Tactic Alone Can Never Be the Best
Sure, one tactic will likely be better than others for your business, but that doesn’t mean you should rely solely on that tactic.
Here’s why… If you’re relying on SEO or advertising or social media marketing or any other tactic to drive leads and sales for your business, then you’re extremely vulnerable.
What happens if Google makes a change to their algorithm and your website is suddenly on page 10 of the search results instead of page 1?
Or what if new advertisers enter your market and drive up the costs so that it’s no longer profitable? Or what if Facebook suddenly prevents your messages from reaching all of your prospects and customers (oops, this already happened!)
Well, if you’re relying on that one tactic, then your business is clearly in trouble.
The answer to this potentially devastating problem should be fairly obvious…
Resources mentioned in this episode:
The Motivation Myth: How High Achievers Really Set Themselves Up to Win by Jeff Haden
"Motivation" as we know it is a myth. Motivation isn't the special sauce that we require at the beginning of any major change. In fact, motivation is a result of process, not a cause. Understanding this will change the way you approach any obstacle or big goal. Haden shows us how to reframe our thinking about the relationship of motivation to success. He meets us at our level--at the beginning of any big goal we have for our lives, a little anxious and unsure about our way forward, a little burned by self help books and strategies that have failed us in the past—and offers practical advice that anyone can use to stop stalling and start working on those dreams.
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Balancing work, family and other commitments can be a real challenge in this increasingly fast-paced world. Sometimes you can feel like there just aren’t enough hours in the day to do everything. Though luckily, there are plenty of practical and proven ways to reduce your time pressures and get your busy life under control again.
Here are some of the best:
Identify your task priorities and do those first.Knowing what jobs take priority helps you to tackle the stuff that really matters.
Write everything in one diary
Do you have a work diary, and a social calendar, and a to-do list, and a digital diary and a year planner? The problem with having so many different planning systems is that it’s very easy to lose track of what you’re supposed to be doing when, and it’s all too easy to double-book events. Try to settle on one diary system that works best for you, and keep it with you so you can refer to it often.
Think of it as your Bible, and be very familiar with its contents. It could be a hard copy diary (make sure it has hourly timeframes) or a digital version such as Google Calendar or Microsoft Outlook.
These digital diaries allow you to colour-code your tasks and create privacy settings so only you can see your personal entries. Used well, they can be a great tool for improving your time management
Schedule as much as you can
Scheduling really is the key to getting your life organised and feeling like you’re in control. Schedule your meetings, your leisure activities, your study time, your household chores, your grocery shopping.
Schedule unscheduled time! Use time-frames, rather than leaving things open-ended. Estimate how long a task is going to take and give yourself a bit of leeway. For example, "complete my report Tuesday 2-4pm".
When a task is scheduled, your stress and anxiety levels reduce because you’re not worried about whether or not you’ll have the time to do it – it’s right there in your diary, so it’s almost as if it’s already done.
If your plans are disrupted, immediately re-schedule your task
Our routines are disrupted all the time. Your child gets sick, your workmate needs advice urgently, your client has an important issue that needs addressing. It’s vital to re-schedule your interrupted task immediately so you keep on track.
Do one thing at a time, and minimise distractions
Effective multi-tasking is a myth. Numerous studies show we are more productive when we focus on one task at a time. Sometimes this can be a challenge, especially if you’re working in an open-plan office.
Look for ways to minimise your distractions by turning off notifications on your digital devices, finding a quiet space somewhere, or telling colleagues that you won’t be available for the next hour.
Delegate as much as you can
If you’re in a position to delegate jobs, use this privilege to free up time for yourself and to give others opportunities for growth. Ensure you create clear expectations for them, and be available for advice and direction. If you do these two things right, you’re empowering the delegate, not just bossing them.
If you feel overwhelmed by a big project, break it down into steps
Tackling big projects can be a daunting prospect, and it can be difficult to know where to start. When this happens, it helps to create a timeline and break it down into smaller steps. This way, you only have to focus on completing one step at a time.
Schedule breaks if needed
If you start suffering burn-out, it’s important to schedule your breaks - even if it’s just for 5 or 10 minutes – to ensure you get the rest and relaxation you need. You’ll always be more efficient and productive if you take regular breaks, rather than trying to work through for hours on end. Your brain requires a refresh now and then to work at its optimum.
Use timeframes for actioning emails
Dealing with emails can be a time-sucking monster for many of us. Constantly checking and responding to them can take up much of your day, and disrupt your routine. Scheduling specific timeframes for checking and actioning emails can make a big difference to your productivity.
Reading emails once in the morning and once in the afternoon can be an effective way to create more time. Also, remember that if something is really that urgent or important, you’ll probably get a phone call, not an email.
At the start of your day or week, organise as much as you can
You’ll know that certain tasks need to be done or that specific appointments need to be kept for the coming day or week, so schedule these into your diary at the start, and add more tasks around them later. The more organised you are at the beginning of your work week, the smoother things will go.
Keep your surroundings neat and tidy
Your physical surroundings can have a detrimental effect on your state of mind. If your workspace is messy and unorganised, your mind tends to reflect that, which will be damaging to your ability to perform your job effectively. Try to keep your home clean and tidy as well, so it’s a sanctuary that gives you a sense of calm and wellbeing, and allows you to unwind and re-charge after work.
Look for ways to improve your systems
Finally, systems can always be improved, so seek out innovative ways to make your life easier by streamlining processes and procedures, and using new technology to maximise efficiencies.
Resources mentioned in this episode:
Do you have a grip on your business, or does your business have a grip on you? Traction By Gino Wickman
All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented.
But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System is a practical method for achieving the business success you have always envisioned. More than 2,000 companies have discovered what EOS can do.
In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment.
Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.
For an illustrative, real-world lesson on how to apply Traction to your business, check out its companion book, Get A Grip.
I own a small business and this is by far the best book I've ever read. I don't have a background in business or marketing- I literally turned my side hustle into a legit job that pays my bills, and this book has helped me tremendously.
It lays everything out with action steps that you can take immediately to improve your business. Additionally, it has "tests" that you can complete to gauge where your business at at, on a level of success, and you can track your progress.
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Reasons Why Facebook Will Reject an Ad
Facebook Ads Not Delivering Reason #1:
If your ad has been rejected, there are a lot of reasons why that may be. Here are the most common ones.
- The ad features or promotes tobacco, drugs and drug-related products (including pharmaceuticals)
- The ad promotes unreliable and/or unsafe diet supplements (what qualifies as unreliable and unsafe is unfortunately up to Facebook and their discretion)
- The ad is selling weapons, ammunition, and explosives
- The ad features sensational, excessively violent content
- The ad promises counterfeit or fake documents, such as degrees, passports, or immigration papers
- Malware and spyware, surveillance equipment (spy cams and cell phone trackers, for example) can be found in the ad
- The ad uses unlikely or exaggerated “before-and-after” images to promote weight loss (ads for health and weight loss products must be targeted to people over 18 years old)
- The ad features “Adult Content”
- Unrealistic claims or get ‘get rich quick’ schemes
What You Can Do To Fix It
- Make the requested changes
For example, if Facebook cited your graphic as being inappropriate, simply change the image out to one that fits their standards. Once you’ve made your changes and saved the ad, it will automatically be resubmitted to Facebook for further review and (hopefully) approval.
- Appeal the disapproval
Everyone makes mistakes, especially Facebook. So if you feel that your ad has been unfrairly disapproved, you can always submit an appeal through Facebook.
Facebook Ads Not Delivering Reason #2:
Your Image Violates the 20% Rule
When it comes to advertising on Facebook, there are a lot of rules; some of them are written down and many more are not. Among these hundreds of written and unwritten rules; one of the most forgettable, yet vitally important ones, is the 20% Text Rule.
What is the 20% Text Rule?
Well, according to Facebook standards, the images in your ads cannot exceed an image to text ratio of 20% – this includes logos, slogans, watermarks, and any other text that may be on your image.
To put it another way, you can’t have an image for your ad that’s a giant wall of text. If your image is deemed OK, that means you have the right amount of text and your reach will not be restricted.
Image Text Check
Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience.
Facebook Says: We make exceptions for certain kinds of products being advertised.https://www.facebook.com/ads/tools/text_overlay
Facebook Ads Not Delivering Reason #3: Your Ad Is Stuck In Review
As we mentioned above, each ad is reviewed by Facebook’s team to verify that it meets the advertising Terms of Service. This process is handled by a combination of Facebook’s automated review systems and manual reviews done by members of their support staff.
If we check Facebook’s documentation, they state that most ads are reviewed in 24-hours, “although in some cases it may take longer.” This means that your ads can get stuck in the review process for longer than that time frame (especially in Q4 when ad load is high).
What You Can Do To Fix It
As Facebook mentions, an easy way to prevent this from interfering with your deadlines is to schedule the ad as far in advance as you can.
This gives you a few days grace in case your ad needs to be sent to Facebook’s team for manual approval.
You can schedule your campaign in advance by selecting the specific start and end date during campaign creation.
Facebook Ads Not Delivering Reason #4: Your Ad Is Stuck In Review
As we mentioned above, each ad is reviewed by Facebook’s team to verify that it meets the advertising Terms of Service. This process is handled by a combination of Facebook’s automated review systems and manual reviews done by members of their support staff.
If we check Facebook’s documentation, they state that most ads are reviewed in 24-hours, “although in some cases it may take longer.” This means that your ads can get stuck in the review process for longer than that time frame (especially in Q4 when ad load is high).
What You Can Do To Fix It
As Facebook mentions, an easy way to prevent this from interfering with your deadlines is to schedule the ad as far in advance as you can.
This gives you a few days grace in case your ad needs to be sent to Facebook’s team for manual approval.
You can schedule your campaign in advance by selecting the specific start and end date during campaign creation.
In addition, do not edit your ads until the approval has gone through since edits start the review process over again.
Facebook Ads Not Delivering Reason #5: Your Ad Is Low Quality
In an effort to stop spammy and ‘clickbait’ ads, Facebook has started to disapprove and reduce the reach of ads they deem as low quality.
They’ve separated these low-quality types of ads into 3 main categories: Engagement Bait, Withholding Information, and Sensationalized Language.
- Engagement Bait
We’ve all seen ads that ask for people to ‘like and tag your friend’ for one reason or another. What you might not know is that this is against Facebook policy, and can impact the delivery of your ads.
Facebook defines these as “Ads with spammy content asking people to engage with it in specific ways, such as requesting likes, comments, and shares” as in the example below.
- Withholding Information
You might have seen headlines like, “This ONE WEIRD TRICK cures cancer – doctors hate it!” which indicates that you won’t find out what the weird trick is until you clicked. This is considered withholding information and will also reduce delivery, or get you out-right disapproved.
- Sensationalist language
Facebook states that sensationalist language is “Ads that use exaggerated headlines or command a reaction from people but don’t deliver on the landing page”.
If you’re claiming that Prunes are THE MOST POWERFUL weight loss hack KNOWN TO MAN!!!!!!, chances are you’re going to get reduced delivery.
Facebook also goes on to state that we should expect the following about low-quality ads:
Individual ads with low-quality attributes will see reduced distribution in our ad auction, or will be disapproved. This applies to all advertisers, but since we tend to see more of these characteristics in ads related to media, entertainment, politics or issues of national importance, they may be impacted more.
If you’re in one of the categories above, be careful to give your copy extra scrutiny before publication.
What You Can Do To Fix It
The answer to this is very simple:
Avoid any and all of the language!
Resources Mentioned In Today's Episode:
SmarterQueue is the best social media content scheduler I have come across. Known as the app that is “better than Buffer and better and cheaper than MeetEdgar,” SmarterQueue allows you to have “evergreen recycling” where you set up posts for Facebook, Twitter & Instagram that can be scheduled and then re-posted on autopilot.
Tailwind for Pinterest- The only Pinterest scheduler you will ever need
Finish What You Start: The Art of Following Through, Taking Action, Executing, & Self-Discipline
By Peter Hollins
Practical tactics to grow your willpower, stop procrastination, focus like a laser, and achieve whatever you set your mind to.
Following through and finishing what you start- more valuable skills than you realise. They are a combination of traits that enables you to create the life you want - without having to compromise or wait. The alternative is a status quo that you’re stuck in.
Is your life a series of unfinished tasks and intentions? That stops now.
Above all else, this is a guide to understanding your brain and instincts better for optimal results.
Channel massive productivity and mental toughness.
Resist distractions, de-motivation, temptations, laziness, and excuses.
•The surprising motivations that push us past obstacles.
•How daily rules and a manifesto can help you achieve.
•Valuable and insightful mindsets to view productivity from entirely new lights.
Seize self-control and finally accomplish your big and small goals.
•The science and tactics to beating procrastination easily.
•Focus and willpower pitfalls you are probably committing at this very moment.
•How to beat distractions, remain focused, stay on task, and get to what matters - consistently.
Transform your life through productive habits and avoiding mental traps.
You only have 24 hours in the day, but so does everyone else. You can be among those who make the most and accomplish exactly what they want. The ability to finish and follow through parallels your ability to be happy and fulfilled. Your life is in your hands, so make the most of it!
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Facebook Ad Hack #1: Use high-quality ad design
In the world of Facebook advertising, the adoption would read: “Keep your ad quality, copywriting, and standards high.”
No matter how good your ad copy or your bidding methods, a low-quality ad image can ruin all your other efforts. Without a high-quality ad design, your campaign’s almost certainly going to fail.
Creating a Facebook ad design that looks trustworthy and outstanding isn’t too difficult. You don’t need the black belt in Photoshop to put together a simple well-designed Facebook ad. I personally use Canva.com though if you’re creative juices have stalled, you can always find loads of good designers over at fiverr.com
Tip: Make sure that your Facebook ad design is at least 1200 x 628 pixels wide, and that the colours look good on every screen.
Facebook Ad Hack #2: FB Messenger Ad Campaigns
Not really a Facebook Ads hack, but a huge opportunity nonetheless.
I’ve only seen two Facebook Messenger campaigns done well, so far. I don’t know if this is because I’m not in the target audience for those who are running them, or if there just aren’t any people running them yet. But, either way, this is a HUGE opportunity at the moment.
To put it in layman’s terms: You can use Facebook Messenger ads to get people to interact with your brand via Messenger. Then, once they’ve messaged your page, you can run ads to them that show up as messages in their FB Messenger. It’s a bit like building an email list, but within FB messenger.
- Rotate and Refresh
Ad fatigue refers to the phenomenon of people being unable to process your ad psychologically after viewing it multiple times. In the earlier days of internet marketing, this was referred to as banner blindness.
Particularly if you’re targeting a smaller audience, you won’t have to wait long before your ad is shown to the same person numerous times. You can monitor this in the ‘Frequency’ tab in ads manager.
The more times a person sees an ad and takes no action, the less likely they are to convert. Yet, Facebook is still charging you every time the ad appears in the person’s newsfeed.
This is verified in a study by Adspresso, which shows that when the ad frequency reaches 9, the average cost per click increases by 161% compared to the beginning of the campaign.
To combat this, I recommend refreshing your ad creative when your frequency is moving upwards and your KPIs are declining. A new headline or image can help to get your campaign back on track.
Not sure where to find good ad images? Take a look through a free stock library then add some text using Canva.
Alternatively, you can incorporate multiple ads (creatives) into your ad set from the beginning and rotate them. The more ads you have in your ad sets, the longer you will have to wait before your frequency starts creeping up.
Facebook Ad Hack #3: Present social proof
You wouldn’t trust a stranger coming to speak with you on the street. That’s how people who have never heard about your brand will feel about your Facebook ads.
When targeting an entirely cold audience that hasn’t been to your website before, use various types of social proof to spark more trust:
Include numbers describing your product’s user number/benefits
Include testimonials from high-profile clients
Add client logos to your ad images
Facebook Ad Hack #4: Master the art of FOMO and urgency
If you’ve ever missed a flight or been the next person in the queue right when the store runs out of the thing you wanted, you know how bad this feels.
FOMO – the fear of missing out – haunts us every single day.
To put FOMO to good use, you can write Facebook ad copy that makes readers think that everyone else is already using your product and they’re the last ones out.
By framing the question to make you think you’re the only one left out, this ad will get significantly more clicks than a similar one without the FOMO.
Tip: Another way to catch people’s attention and create a sense of urgency is to promote a limited-time offer. Nobody likes to miss out on a great offer.
Facebook Ad Hack #5: Keep It Simple
Writing a long ad copy to present all your product’s features and benefits isn’t always the best you can do.
People won’t read your ad copy if it’s too long and full of irrelevant information. What they’re looking for is a quick answer whether they should click on the ad or not.
While Facebook allows up to 500 characters in the ad text, there’s no need to use all of it. Short and clear ad messages require less effort to be read, so people tend to like them more.
For example, all the texts in this ad by NIKE are kept minimal. Instead of bragging about the greatness of their products, they let people look at the image and decide for themselves.
Read the full post: 7 Killer Facebook Ad Hacks To Sky Rocket Your Conversions (Part 2) over at PhilAdair.com
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
My Facebook Hacks:
Now there’s a legit way to spy on your competitors Facebook Ads, without even leaving the Facebook platform. I don’t recommend copying your competitor’s Facebook Ads, as this will confuse your audience and leave them wondering which brand is which.
Facebook Ad Hack #1: Spying On Your Competition
Step 1: Go to your competitor’s Facebook Page
Step 2: In the sidebar menu on their Facebook Page, click “Info and Ads”
Step 3: Change the region to “Global”
Here are all of your competitors Facebook Ads, for you to draw inspiration from. This is possibly one of my favourite Facebook Ads hacks, and so many people still don’t know about it!
Spicing Up Your Ads With Emoji's
SaaS brand Scoro ran a small A/B test to test whether emojis have any effect on the click-through and engagement rates. They did.
The ad with emoji in the headline had a 241% higher click-through rate than the ad with no emoji.
Adding emojis to your Facebook Ads is super easy:
- Find an emoji in Emojipedia
- Copy it to your clipboard
- In the editing phase, paste the emoji into your ad copy
Emojis are another way to make your Facebook ads stand out. But, I’m guessing you didn’t even realise you could use emojis in your Facebook ads? Most people haven’t yet, and that is why this still works.
Why does it work so well? Because Facebook is, first and foremost, a social media platform and your audience are there to watch dog videos and stalk their exes.
Sprinkling a few emojis through your ad makes it look like the native content it’s meant to be. It makes your ad look a whole lot less like an ad! Again, use them sparingly and in line with your brand.
Facebook Ad Hack #3: Stories And Placement
Instagram and Facebook Stories Ads are relatively new placements and have been working incredibly well lately. Using Stories Ads for your business is a great idea – simply grab some good video content and voila! If you don’t have the time or budget to create video content, simply use a pre-made animated Instagram template, and you’re sorted!
Facebook Ad Hack #4: Always Add Subtitles To Video Ads
According to Facebook, captioned video ads have a 12% higher average view time than videos with no caption.
Imagine you were at a meeting and suddenly, a loud video gets started on your phone. To avoid these kinds of situations, all the video ads on Facebook start playing without a sound:
Facebook has said:
“In mobile-feed environments, people prefer having the choice to opt in to sound. When feed-based mobile video ads play loudly when people aren’t expecting it, 80% react negatively, both toward the platform and the advertiser.”
If you don’t use video captions, people will never click on your ads as they don’t understand what the video is about.
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
What Is the Facebook Pixel To Begin With? The Facebook pixel is a piece of code you place on the backend of your website to track visitors to your site. The pixel allows you to run highly targeted campaigns, so it’s important to install it before running Facebook ads. Each ad account gets one default pixel to use. The code is made up of two main parts: the pixel base code and event code. The pixel base code tracks all of the traffic to your site. Event codes are additional pieces of code you can add under the default pixel code to specific pages of your website that allow you to track certain actions on those pages. The Step-By-Step Guide To Your Facebook Pixel Success!
PDF Download of this episode with full instructions here >>
Here’s a closer look at the types of event codes you can add. * Search: If you have an ecommerce site, you can place the Search event code on a search results page on your site. For example, if someone is searching your site for “leather sandals,” you can add that term to the code for that results page. * View Content: Place the View Content event code on a product page, for instance, to track views of a particular piece of content. * Add to Cart: Include this event code on the add to cart page of your website. If website visitors place items in their shopping cart but don’t complete the purchase, you can use the pixel data to run highly targeted ads just to those people. * Add to Wishlist: If you have a wishlist option on your website, you can place this event code on the page to track the items people want most. Target them with a Facebook ad containing images of those specific items. * Initiate Checkout: Place this event code on the page where someone begins the checkout process on your website. * Add Payment Info: The Add Payment event code is triggered when someone adds payment information. * Purchase: Place the Purchase event code on the thank-you page after people have purchased your product or service. If you have a new product coming out, you can design an ad for people who are already your customers. * Lead: Use the Lead event code on the thank-you page after people have opted into a lead magnet or signed up for your webinar or newsletter. * Complete Registration: Use the Complete Registration event code to track registrations to webinars, events, and so on. * Custom: The beauty of the Facebook pixel is that you can customize it to meet specific business objectives. If you create a custom event, you’ll also need to create a custom conversion related to the event.
Just a reminder here, again, if you haven't already installed the Facebook pixel on your website, please go ahead and do this now before you proceed.
How Do I Create and Install the Facebook Pixel?
Now that you know what the pixel is, you’re ready to install it and begin using it strategically. Open Facebook Ads Manager and click the top menu button (with the three lines on it) and select Pixels from the Assets column. The Step-By-Step Guide To Your Facebook Pixel Success!
PDF Download of this episode with full instructions here >>
Discipline Your Thoughts: Uncover The Origins of Your Thoughts, Correct Common Thinking Errors, and Critically and Logically Assess Your Beliefs
By Steven Schuster
Do your impulsive thoughts and actions bring only trouble? Do you often grab your head muttering “what was I thinking?”
There is a reason: our first, instinctual thoughts and actions are usually irrational and self-sabotaging. Discipline Your Thoughts will tell you why and also how can you correct it.
We make thinking errors on a day-to-day basis. They come naturally, thus we don’t think that we think in a distorted way, however, they can have a severe negative effect on our lives.
Knowing what they are and how to identify them, we can help ourselves making better choices. In what area of life? All of them: personal relationships, business choices, spending habits, health-related engagements.
Our mind doesn’t work the way we think it does.
Become less irrational.
This book aims to help you think about your thinking and find better solutions to your problems.
- Why are first impressions so powerful and permanent?
- Why do we rely on the first thought that pops into our mind?
- How can certain advertisements make us open our wallet immediately?
- How and why does our memory fool us on a daily basis?
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. Discipline Your Thoughts reveals the many ways our intuition can deceive us, why we succumb to these everyday brain tricks and what we can do to inoculate ourselves against their effect.
Simple, clear, and always surprising, this indispensable book will transform your decision making.
Correct the errors in your thinking habits and resist falling into your mental ambushes.
- Why we take bad decisions following the opinion of the masses?
- How we underestimate the power of emotions in rational decisions?
- Why we need instant confirmation to support our ideas?
- How ego distorts the sense of reality?
Less biased thinking will lead to smart decision making which leads to better relationships, financial decisions, health-related choices. Make fewer mistakes in your thinking – prevention is easier than correction.
Improve your beliefs, social biases, and memory mix-ups by understanding how your brain works.
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Welcome To The Online Marketing Strategies Podcast Show! I’m Phil Adair and it’s where I help you to fully understand online marketing so you can grow your business!
You have to love what you do folks. If you’re job is about as appealing as a visit to the proctologist, or do you feel like you're living in a nightmare - one that you can't wake up from?
then maybe it’s time for a change! Download My Latest eBook:
The Definitive Guide On How To Start An Online Business
https://www.philadair.com/the-definitive-guide-on-how-to-start-an-online-business
Mind Over Mood, Second Edition: Change How You Feel by Changing the Way You Think
Discover simple yet powerful steps you can take to overcome emotional distress - and feel happier, calmer, and more confident.
This life-changing book has already helped more than 1,100,000 readers use cognitive-behavioural therapy-one of today's most effective forms of psychotherapy-to conquer depression, anxiety, panic attacks, anger, guilt, shame, low self-esteem, eating disorders, substance abuse, and relationship problems.
Revised and expanded to reflect significant scientific developments of the past 20 years, the second edition contains numerous new features: expanded content on anxiety; chapters on setting personal goals and maintaining progress; happiness rating scales; gratitude journals; innovative exercises focused on mindfulness, acceptance, and forgiveness; 25 new worksheets; and much more.
Mind Over Mood will help you:
*Learn proven, powerful, practical strategies to transform your life.
*Follow step-by-step plans to overcome depression, anxiety, anger, guilt, and shame.
*Set doable personal goals and track your progress (you can photocopy the worksheets from the book or download and print additional copies).
*Practice your new skills until they become second nature.
https://www.amazon.com/Mind-Over-Mood-Second-Changing/dp/1462520421/ref=sr_1_1?keywords=mind+over+mood&qid=1551752903&s=gateway&sr=8-1
Believe in your ability to work things out…
If you're going through hell... keep going!
Is It Time To Get Better At Google Ads?
The Ultimate Google Ads Catch-Up Plan
I Want To Grow My Business.. I Want To Sell More Products...
Sound Familiar? Get The Results You Want By Creating Profitable Campaigns.
Join My Free Masterclass Now!
Discover the 7 Absolutely Killer Tips For Google Ads So You Can Generate More Sales.
[FREE] Google Ads Video Training Series.
Get Instant Access Here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at https://www.philadair.com and let me know your thoughts.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
For many people, the fear of rejection, a lack of optimism or a host of self-sabotaging behaviors hold them back from reaching their goals. The hurdle that keeps someone from crossing over the space between a mediocre life and an extraordinary life is a lack of mental strength.
Your mind can be your best asset or your biggest weakness. If you don’t train it well, your negative thoughts will become a self-fulfilling prophecy.
If you think I’ll never get hired, you’ll probably sit through an interview with slumped shoulders and lackluster responses. Your behaviour could prevent you from making a good first impression and ultimately decrease your chances of being hired. When you don’t land the position, your self-limiting beliefs are reinforced and the negative cycle continues.
When you label yourself as not good enough or not smart enough, you equip your negative thoughts with the power to influence your emotions and behaviours. You can’t create positive change until you take back control of your thoughts. You can’t perform at your peak without a strong mindset.
Picture someone you consider mentally strong. What does he or she look like? Often, people picture professional athletes or Navy SEALs as the most resilient. But you don’t have to have a World Series game or your life on the line to benefit from increasing your mental strength.
Whether you’re leading a company or just want to be a better parent, building mental muscle will help you reach your goals. When you’re mentally strong, you become the best possible version of yourself.
Building mental strength is the key to greater life satisfaction, enhanced performance and increased resilience. It’s about creating the kind of life you want and being bold enough to live according to your values.
What could you accomplish if you were willing to risk rejection? What could you achieve if you pushed yourself to your mental and physical limits? How much could you do if you put your time and energy into the things that truly matter? A strong and resilient mind allows you to answer these questions with a confident anything.
Listen to the full episode now:
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones. Tiny Changes, Remarkable Results
By James Clear
No matter your goals, Atomic Habits offers a proven framework for improving-every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviours that lead to remarkable results.
If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights.
Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible.
Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field.
View on Amazon here >>
Learn how to:
- make time for new habits (even when life gets crazy)
- overcome a lack of motivation and willpower
- design your environment to make success easier
- get back on track when you fall off course
Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits-whether you are a team looking to win a championship, an organisation hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
10 Ways to Make Working From Home More Productive
Everyone wants to be more productive. How incredible would it be to wake up with a to-do list that you can actually do?
Unfortunately, life happens and distractions get in the way of a day's fully checked off checklist. I'm guilty of starting out with good intentions and then falling prey to the dings of my email and the bright lights of my phone.
I took it upon myself to stop the madness and slowly started implementing these things one by one...and it actually worked. You don't have to apply this list all at once but if you can get to a place where you are doing most of these things most of the time, then you are well on your way to a more efficient day.
Find movement every 60 minutes.
Some studies recommend every 30 minutes, but if you are deep in your work, getting up for a walk when you're in peak creativity is just as counterproductive.
I opt for a five-minute walk or stretch every 60 minutes. The quick break allows your brain to pause and rejuvenate. If you're in a slump and finding yourself checking your phone or hopping on social media too much, it's also a good indicator that you should take a movement break.
Stop multi-tasking.
I'll admit it, I'm still guilty of this one ,though studies have proved that you become extremely less productive when you do multiple things at once. It's just the fact of the matter. When your brain can stop jumping from idea to idea, you become more focused, clear, and determined.
When I left my corporate job to start my own business, there was a definite stigma about home offices. Virtual receptionists, virtual office - many entrepreneurs did anything they could to make it seem they worked from a "real," not a home, office.
Now, of course, having a home office no longer implies a lack of professionalism or success; in fact, some of the most successful people I know work from home.
What am I reading this week: Goals: How to Get Everything You Want-Faster Than You Ever Thought Possible
By Brian Tracy
Why do some people achieve all their goals while others simply dream of having a better life? Bestselling author Brian Tracy shows that the path from frustration to fulfillment has already been discovered.
Hundreds of thousands—even millions—of men and women have started with nothing and achieved great success. Here Tracy presents the essential principles you need to know to make your dreams come true.
Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. In this revised and expanded second edition he has added three new chapters addressing areas in which goals can be most rewarding but also the toughest to set and keep: finances, family, and health
Using the twenty-one strategies Tracy outlines, you’ll be able to accomplish any goals you set for yourself—no matter how big. You’ll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead.
Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you’ll learn a system for achievement that you will use for the rest of your life.
This book has been a life-saver for me. "Goals" have been a very important part of my life from my earliest years...but not called by that "name." I am beginning to understand from his book what a "goal" is and how to write one (or more) that puts fire in your belly to get what you want done actually accomplished.
Listen to the full episode now:
Download here >>
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at PhilAdair.com and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
How Does Retargeting Work? Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. Here’s how it works: you place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance. Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site. Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Why cart abandonment happens: There are multiple reasons for users to not complete the checkout process. Following are some of them. 1. Trouble during payment because of credit/debit card issue. 2. Extra charges like shipping and taxes. 3. Looking for coupons online to get a discount. 4. Distracted by external sources. 5. Bad internet connection. 6. Waiting for approval of another person. 7. Too long and complicated checkout process. 8. Looking for product reviews. 9. They don’t trust your site. 10. It’s a high ticket item and they are still warming up to the purchase.
Listen to the full episode now:
Books mentioned in this episode:
The Compound Effect by Darren Hardy
Darren is today's preeminent Success Mentor having been a central business leader in the personal growth and success industry now for more than 20 years. Darren led the rebirth of SUCCESS Magazine as its publisher and founding editor.
The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default.
No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including:
- How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced.
- Eradicating your bad habits (some you might be unaware of!) that are derailing your progress.
- The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing.
- Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable.
- The acceleration secrets of super achievers. Do they have an unfair advantage? Yes they do, and now you can too!
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How To Create Irresistible Headlines (People Can't Help But Click)
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7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
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How to Build an Email List FAST - 27 "Super-Actionable" Strategies You Can Use for FREE
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Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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74: How To Start An Online Business (Part 2)
Online businesses can be some of the most profitable enterprises around. With low overheads and staff requirements, the potential to make money is huge. As the world population spends more of their hard-earned income online, the opportunity for entrepreneurs to build wealth from starting an online business is abundant.
But many online start-ups fail, so how you can you differentiate yourself and make a success? As an entrepreneur, you know the number one rule of business is to go where the customer is. And that means you must build an effective online presence.
With the boom of the Internet and social media has arisen a new category of entrepreneurship. An online business offers an unparalleled opportunity to run a business worldwide with only a laptop and an Internet connection. Starting and growing an online business, however, is easier said than done.
You can’t escape it… no matter what business you’re in these days, you need to have an online presence to be successful. In every industry and in every niche, no matter what product you sell or service you provide… whether your business is bricks-and-mortar or completely on the Internet… prospects and customers need to be able to find you online. They’re already looking for you… so make sure you’re not “hiding.”
As an entrepreneur, you know the number one rule of business is to go where the customer is. And that means you must build an effective online presence.
The great news is that you don’t have to be a web marketing expert or programmer—or hire someone who is extremely expensive—to get noticed on the Internet and bring more people to your offline store or e-commerce storefront.
There is a dangerous belief that the only way you can be successful is by committing your life to a nine to five career. It makes sense why you would believe that; you are told this by your parents, your teachers, your bosses. This is an outdated belief, and if you continue to live by it, you could wake up thirty years from now regretting how you spent your working days.
If you’re still committed to that belief but dread going to work every day, then I wrote this for you. The world is starved for a new way: a new kind of leader, a new kind of business, and ultimately, a new kind of life.
David Ogilvy, CBE, (1911–1999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.
The Unpublished David Ogilvy collects a career's worth of public and private communications—memos, letters, speeches, notes, and interviews—from the "Father of Advertising" and founder of Ogilvy & Mather.
Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."
This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] Google Ads Video Training Series.
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7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition.
Free Mini-Online Course. Start here >>
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Here >>
Phil Adair
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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How To Start An Online Business (Part 1)
The playing field that you, the aspiring online marketer, stands upon is not level. It is stacked against you.
Resistance (self-sabotage, procrastination, fear, arrogance, self-doubt) is inside you. No one inflicts it on you from outside. You bring it with you from birth.
If you don’t believe me, look around at friends and family who have talent and ambition in spades... but are drinking, doping, abusing themselves and their loved ones, wasting their lives because they can’t get out of their own way and do the work they were put on this planet to do.
Trust me: you will NEVER, NEVER achieve your dreams until you learn to recognise, confront, and overcome that voice in your head that is your own Resistance.
Now the good news...
You're not "wrong" if your head is your own worst enemy. You're not "weak." You're not "sick." Everybody experiences Resistance. Resistance is an objective force of nature, as immutable as gravity.
There's no magic bullet. No hack, no trick, no tip, no class, no degree. But you, armed with the right knowledge and resolution, can acquire the self-motivation, self-discipline, and self-belief necessary to become a focused, mentally-tough working pro.
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
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7 Absolutely Killer Tips For Google Ads & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
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Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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This week we fondly recall some over promoted products and technologies that utterly failed to live up to their hype...
One Of Bill Gates' Favourite Case Studies
In 1957, Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product.
The Ford Edsel was supposed to be the new premiere car for middle-class Americans.
Ford was so confident in the product that it pumped $US250 million into it. But instead of starting a revolution, the company lost $US350 million on the unattractive gas-guzzler.
The very name "Edsel" became a popular symbol for a commercial failure.
Ford spent millions on focus groups and surveys to come up with a car was ahead of its time, a virtual prototype of the befinned monsters that became popular in a decade later. Only one problem: the Edsel was incredibly ugly, with a front grill that looked as if the car had just sucked on a lemon.
Here are some lessons from the failed launch that are still relevant today. Listen now!
Resources mentioned in this episode:
Seth Godin: This Is Marketing
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books.
He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.
Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.
They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour.
This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals.
It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections.
It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
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p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdair.com
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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We are living in one of the most tumultuous times in history. The internet has revolutionised life as we know it.
There are 2.5 billion people logging onto the Internet around the world each day.
At least 290 million Internet users in the United States alone. And they’re researching products and services when they’re surfing the web—and buying them too.
Over the next decade, another three billion people are expected to gain access to an Internet connection, and begin contributing to our online economy.
Online businesses can be some of the most profitable enterprises around. With low overheads and staff requirements, the potential to make money is huge.
As the world population spends more of their hard-earned income online, the opportunity for entrepreneurs to build wealth from starting an online business is abundant.
It happens all the time – for one reason or another, a company gives up on a beloved product and gives it the “End of Life” kiss of death.
The company stops producing it. It stops supporting it. It diverts its resources to other pursuits in hopes of creating something bigger and better than before.
And then, that gadget we once loved is gone. Here are some of the ones that made it… and a few that didn’t do so well…
Let’s take a look at how technology has shaped our world.
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Matt Ward is an angel investor, serial entrepreneur, startup advisor, speaker, consultant, futurist, growth hacker, hustler and author focused on helping startups change the world.
Resources mentioned in this episode:
Disruptors.fm/free/
https://mattward.io/
What I'm reading this week: The Power Of Habit by Charles Duhigg
The perfect gift for anyone trying to start the new year off right, this instant classic explores how we can change our lives by changing our habits.
Named one of the best books of the year by The Wall Street Journal and The Financial Times
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, being more productive, and achieving success is understanding how habits work. As Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
“Sharp, provocative, and useful.”—Jim Collins “Few [books] become essential manuals for business and living. The Power of Habit is an exception. Charles Duhigg not only explains how habits are formed but how to kick bad ones and hang on to the good.”—Financial Times “A flat-out great read.”—David Allen, bestselling author of Getting Things Done: The Art of Stress-Free Productivity “You’ll never look at yourself, your organization, or your world quite the same way.”—Daniel H. Pink, bestselling author of Drive and A Whole New Mind “Entertaining . . . enjoyable . . . fascinating . . . a serious look at the science of habit formation and change.”—The New York Times Book Review
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
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Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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It's really important that we talk about compliance with Facebook. If you plan on making it with Facebook ads, if you plan on success, Facebook takes compliance incredibly seriously. They ban accounts faster than almost all other platforms. If you get banned, does it mean that you can never advertise on Facebook?
No, you could start a new ad account, but I've come to learn that it's a lot easier to just play by their rules and the rules are very fair. At the end of the day what they're doing is helping you, helping the advertisers, and helping the platform.
Though one problem is that there's a lot of things that are a little bit of a grey area, so there's going to be things that you'll see other people doing that when you try to do it, it doesn't work and Facebook may not like it. They may decline your ads.
This is how compliance impacts upon you... First of all, it impacts upon your opportunity to advertise on Facebook to begin with, but what a lot of people don't realise, is that even if an ad is running, if they find it compliant enough to run, that doesn't mean that it's doing you any good.
When Facebook's automated systems analyse your ad, they're looking for certain things that if you've done or not done, it actually impacts upon what we call your CPM or your cost per thousand impressions.
Now, if the ad is not looking good, those costs will invariably go up and when those costs go up, your cost per click goes up, your conversion costs go up, everything goes up and it starts to make your campaign look bad, but the entire time you may not have ever known that it was a poor ad, because there was no negative feedback or the compliance actually let it through...
Listen to the full episode now:
Resources mentioned in this episode:
Facebook Ad Policies
Fast Focus: A Quick-Start Guide To Mastering Your Attention, Ignoring Distractions, And Getting More Done In Less Time! by Damon Zahariades
What if you had the ability to ignore distractions and get "into the zone" whenever you needed to? How might razor-sharp focus on demand affect your productivity? Imagine having more free time to spend with your friends and loved ones. Imagine having the freedom to pursue things you're passionate about, whether it's gardening, hiking, reading, or restoring a classic car. Amazon bestselling author, Damon Zahariades, takes you through a proven system that'll help you to master your attention, keep distractions at bay, and get more done in less time. The system he describes in FAST FOCUS has helped business owners, executives, athletes, students, and parents to triple their productivity, reduce their stress levels, and achieve more success in everything they do. It can do the same for you.
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
He was on welfare four years ago, living off government assistance.
He launched two websites that received over 20 million visitors, two rounds of funding, and got into the TechStars accelerator.
After starting a six-figure copywriting and growth hacking agency, he started teaching others how to gain traffic, followers, and users without spending large amounts of money.
In the last year his book on innovative marketing (growth hacking), launched on Kickstarter, raised over $100,000 in pre-orders, and he completed a 100-date speaking tour.
Resources mentioned in this episode:
AceTheGame.com
VinClancy.com
They Shall Not Grow Old
On the centenary of the end of First World War, Academy Award-winner Peter Jackson (The Lord of the Rings trilogy) presents the World Premiere of an extraordinary new work showing the Great War as you have never seen it.
This unique film brings into high definition the human face of the First World War as part of a special London Film Festival presentation alongside a live Q&A with director Peter Jackson hosted by Mark Kermode.
Using state of the art technology to restore original archival footage which is more than a 100-years old, Jackson brings to life the people who can best tell this story: the men who were there.
Driven by a personal interest in the First World War, Jackson set out to bring to life the day-to-day experience of its soldiers. After months immersed in the BBC and Imperial War Museums’ archives, narratives and strategies on how to tell this story began to emerge for Jackson.
Using the voices of the men involved, the film explores the reality of war on the front line; their attitudes to the conflict; how they ate; slept and formed friendships, as well what their lives were like away from the trenches during their periods of downtime.
Jackson and his team have used cutting edge techniques to make the images of a hundred years ago appear as if they were shot yesterday. The transformation from black and white footage to colourised footage can be seen throughout the film revealing never before seen details.
Reaching into the mists of time, Jackson aims to give these men voices, investigate the hopes and fears of the veterans, the humility and humanity that represented a generation changed forever by a global war.
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How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
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Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Many of us think of the "comfort zone" as a relic of '80s motivational psychology.
Though in fact, the comfort zone is a pretty useful psychological concept that can help you embrace risk and make changes in your life that can lead to real personal growth.
So what is the “Comfort Zone?”
A comfort zone is a psychological state in which things feel familiar to a person and they are at ease and in control of their environment, experiencing low levels of anxiety and stress. ... It has been as "a behavioural state where a person operates in an anxiety-neutral position."
The idea of optimal anxiety isn't anything new. Anyone who's ever pushed themselves to get to the next level or accomplish something knows that when you really challenge yourself, you can turn up amazing results.
However, pushing too hard can actually cause a negative result, and reinforce the idea that challenging yourself is a bad idea. It's our natural tendency to return to an anxiety neutral, comfortable state. You can understand why it's so hard to kick your brain out of your comfort zone.
Even so, your comfort zone is neither a good or bad thing. It's a natural state that most people trend towards. Leaving it means increased risk and anxiety, which can have positive and negative results (which we'll get to in a moment), but don't demonise your comfort zone as something holding you back. We all need that head-space where we're least anxious and stressed so we can process the benefits we get when we leave it.
We've come to see stress as a dirty word - and for good reason, but a little bit of healthy stress can actually act as a catalyst for growth and provide a powerful motivation to act.
Within our comfort zones, generally speaking, there's little stress. Psychologically, our comfort zone is the place we're most at home.
While staying in your comfort zone can result in consistent, steady performance, stepping out of your comfort zone into a new and challenging task can create the conditions for optimal performance.
Think about it: Did you ever do something you were really proud of when you were in autopilot mode?
As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though?
Resources mentioned in this episode:
Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life)
After years of coaching and consulting hundreds of startup rookies as well as seasoned entrepreneurs, executives, and CEOs, Bedros Keuilian realized that most people who want to start a business, grow an existing business, author a book, make more money, or make a bigger impact usually take the long, slow, painful way to get there . . . and more than 80 percent of entrepreneurs never get to their desired destination or achieve their full potential in business. They treat their dream as if it were merely a hobby and dip their toes in the water, but they never commit to diving in—you get the idea.
It's time to cut the bullshit excuses. Everyone has a gift, a purpose. It's your duty to figure out what your gift is and how you're going to share it with the world.
Man Up: How to Cut the Bullshit and Kick Ass in Business (and in Life) is your guide to doing exactly that. Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will show you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes—not only to achieve but dominate your goals.
With Keuilian's no-nonsense approach in both business and personal spheres, you'll be able to define your purpose and have clarity of vision—and a plan—to make the quantum leap. Whether it's creating and growing a company, leaving a legacy, making a difference, or launching a new brand, you will discover how to use your passion, purpose, and sheer grit to overcome any adversity that attempts to derail your progress.
If there's an area of your life in which you need to man up, this book will get you there.
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
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How To Create Irresistible Headlines (People Can't Help But Click)
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
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Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Phillip Stutts is fighting a rare, incurable disease. Diagnosed in 2012 with the esophageal disease, Achalasia, he spent five years ignoring it. Frankly, he put his head in the sand, taking medications that did more harm than good, and waiting for the inevitable. Then he woke up and said no more. His mission today is to find a cure and pursue a life of constant growth and giving. And he’s making progress.
Phillip is also the author of FIRE THEM NOW, an Amazon bestseller, and one of the masterminds behind the curtain of political marketing. With more than 20 years of political and marketing experience, Phillip has worked with multiple Fortune 200 companies, has over two decades of experience working on campaigns with billions of dollars in political ad spend, and contributed to over 1,000 election victories, including hundreds of U.S. House campaigns, dozens of U.S. Senate campaigns, and even three U.S. Presidential victories.
He is the founder and CEO of two start-up marketing agencies, Go BIG Media (a political marketing firm) and Win BIG Media (a corporate marketing firm), that have won more than 30 prestigious awards for their work with senators, governors, and presidential candidates, including a Goldie Award for Digital Video Excellence in a Presidential Campaign.
Phillip has made more than 200 national TV appearances including ESPN, FOX NEWS, FOX BUSINESS, MSNBC, and CNN.
He has been lauded as a “marketing genius” by FOX BUSINESS and “the political guru” by ESPN.
What I'm reading this week: Relentless by Tim S Grover. From Good To Great To Unstoppable
For more than two decades, legendary trainer Tim Grover has taken the greats—Michael Jordan, Kobe Bryant, Dwyane Wade, and hundreds of relentless competitors in sports, business, and every walk of life—and made them greater. Now, for the first time ever, he reveals what it takes to achieve total mental and physical dominance, showing you how to be relentless and achieve whatever you desire.
Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak.
In “The Relentless 13,” he details the essential traits shared by the most intense competitors and achievers in sports, business, and all walks of life. Relentless shows you how to trust your instincts and get in the Zone; how to control and adapt to any situation; how to find your opponent’s weakness and attack.
Grover gives you the same advice he gives his world-class clients—“don’t think”—and shows you that anything is possible. Packed with previously untold stories and unparalleled insight into the psyches of the most successful and accomplished athletes of our time, Relentless shows you how even the best get better... and how you can too.
Resources mentioned in this episode:
Book Of The Week: Unstoppable
Phillip Stutts reveals the secrets most marketers don’t want you to know and so much more in his article “3 Secrets You Need to Know Before You Hire (or Fire) a Marketing Company.”
Learn more >>
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
11 Hacks For Staying Focused And Motivated Working From Home
Thinking about making a shift and working from home? Have amazing dreams of how wonderful it will be to wear your pajamas on conference calls, laze in bed until 9am and slowly get into your day and be able to have coffee breaks whenever you want? Yeah okay, it sounds pretty cool. And it can be. But there are some things you need to know about working from home before you make the leap.
I don’t share this to scare you or to try and discourage you from working from home, I truly believe it is a wonderful thing to do. I love the flexibility, I love being autonomous and I love that I get to be my own boss. I derive particular enjoyment on those cold Monday mornings when it’s raining heavily and you just know the traffic tailbacks would be nothing short of atrocious, and that I don’t have to deal with it. I’ve already worked productive hours and many people are still waiting for the car in front to move forward.
Though it’s not all sunshine and rainbows. Here are a few things you should consider…
Firstly, it can be quite solitary…
My friend Steve has kindly suggested I maybe do a day or two a week in his rather funky and plush offices here in Sydney, and we get on really well. I think he’s genuinely worried about me. I think he’s worried about my daily lack of human contact. Though, the thought of all that morning traffic... Losing that first hour being in the car, and then again on the way home is a major turn off for me at this stage in my life.
Sure, I love a bit of banter just like the rest of us, though I am also easily distracted by conversations within earshot when I’m working, and find it hard to concentrate generally with all the distractions you find within an office environment.
So, yes working from home can be a little solitary, though I think I manage that quite well. I’m a bit of an ambivert. Half introvert, half extrovert.
The most conversation I have in a day will probably take place either via email, Skype and it’s most likely about work. I really enjoy the luxury of being able to factor in an hour each day to exercise. It’s either the gym, a coastal walk or a surf, depending on how the waves are looking. So, solitary yes. Am I lonely? No, not at all.
It Can Be Difficult To ‘Switch Off’
Without the need to go into the office to work, and with the motivation of working for myself, I could easily ‘work’ from 5am when I get up through to 10pm at night when I finally turn my computer off.
Because you’re always ‘at work’ it can be tempting to work all the time and switching off can be difficult. It’s definitely not something I’ve mastered or will master anytime soon, but it’s certainly something I’m aware of. I have gotten a lot better at recognising when my productivity or concentration is on the slide, and calling it quits for the day.
Setting ‘work hours’ has helped a lot. Planning out when I will be working and when I will be taking down time stops the guilty feelings creeping in when I’m not working.
You Need Time Management And Discipline
When you do get more coffee date and lunch invitations (and you will) it can be difficult to stick to your work hours, regardless of how much of a workaholic you are. Because in your mind you can still do the work early in the morning and late at night, so why not go out and catch up.
This can also be the case when you’re at home and realise that the floors need vacuuming, or that the kitchen cupboards really do need rearranging, or that you could add an extra dish to dinner tonight.
Time management and discipline are essential when working from home and different styles work for different people. It may take you a little time to work out your groove and be sure to find what does work for you rather than doing what you think you should be doing. That’s why we work from home – so we can be flexible and work the way we want. Once you work out which are your most productive hours. For me personally, it’s 5am until 1pm, then, I definitely need a change of scenery.
Routines Will Be Your Best Asset
Routine helps productivity so much, and it means that you don’t have to use valuable mental power thinking of what you need to do next because it’s all set for you.
Simple routine tasks can make such a difference. As I said, I get up at 5am every morning, make my coffee and sit down to work…the biggest plus for me has been spending just a couple of minutes the night before planning the next day’s efforts. That way, I’m not starting the day by procrastinating over what needs doing.
This allows me to start the day with a few ticks in boxes of what needs to be done. I don’t have a full day routine because so many things change throughout my day, but I do have little ‘mini’ routines that take around an hour or two that I can slot into any part of my day.
Again, it’s all about working out what works for you.
Get Out Of The House
You work there, you live there, you never leave there…well at least that’s how it feels some days. Don’t get too caught up in the whole ‘work from home’ title. Just because you work from home doesn’t mean you actually have to do all of your work while you’re at home. Now I said I don’t want to commute to an office, though a favourite local cafe is very doable.
Get out of the house and go to your local cafe, use their free Wi-Fi, drink coffee and see your productivity go up! If cafes aren’t really your thing you might prefer to head down to the beach (if you’re lucky enough to live close by one) or even just to a nice big shady tree that you can sit under.
Getting outdoors and into the fresh air can really help with your productivity and healthy mindset, as well as decreasing your stress levels and getting a good dose of Vitamin D while you’re at it. While it seems like there are a lot of hurdles with working from home, every place you work has hurdles and struggles, this just means you need to learn how to deal with a new set.
It feels like every few minutes something pops up to make us procrastinate, distract us, and totally suck out our motivation. Even when you love what you do, part of working from home is grappling with distractions and keeping yourself motivated throughout the day. It can be so hard to stay focused and productive!
If you’re nodding along right now and thinking back to a particularly unproductive day you had in the last week working from home - I get you. Some days the struggle is so real. While I’m not perfect, I’ve created a few practices along the way that work well to help me get stuff done… without frantically trying to hit all my deadlines in 30 minutes late at night after procrastinating all day.
Tip 1: Keep A Super Short Daily "To Do" List
Now, let me be clear: I do have a rather large master to-do list that I’m constantly adding too. Though I’ve learnt that focusing on that huge to-do list day to day completely sucks my motivation and is immediately overwhelming. Trial and error has taught me that no matter how much I try to smash things out, or how many hours I work, or how much I prioritise work over everything else in my life, there’s still no way I’ll complete everything on my master list today/this week/or this month.
So, instead of focusing on my master to-do list day to day, I keep a super short daily to-do list, and it definitely helps keep my motivation levels high. If I know at the beginning of the day that I’ve only got two or three must do things that I really need to smash out, I am much more likely to get stuck straight in and get them done. A short to-do list, where I focus on my top priorities for the day, is much more motivating. I know I can tick both boxes, and move on.
Tip 2: Do your most important task first, even though it’s not always the most fun.
It feels so good to hit the ground running! I like to get in there and knock over my most important task first at the beginning of my workday. Everything else feels very achievable after that. That feeling of having achieved something important before 9:00am is rewarding for me. It creates momentum, which keeps me going.
The “most important task” is also not usually the one I really want to do, nor is it the one that feels like it would be the most fun. In fact, the truth is my most important task for the day is usually something I feel a whole lot of resistance around doing. Though I’m always very relieved and happy with myself when I cross it off my list.
Tip 3: Remove Distractions
And by “remove distractions” I mean work offline as often as you can!
For me, this is super helpful if I’m coming up with blog post content, or working on or creating a sales page, I’m able to settle down to work, focus and, as a result, create faster and much more easily when I’m offline. This works especially well when there’s no option for me to be online.
Tip 4: Focus On One Thing Only
I say this because on the days where I try to multi-task, I just end up stressed, overwhelmed, and get to the end of the day with nothing of much substance done.
But if I try to focus on one task at a time… at the end of the day I can point to something and say, “Yes, I did that,” and feel as if I’ve really pushed the needle forward.
Tip 5. Noise Cancelling Headphones
If you can swing it, they truly make a world of difference. I’m very sensitive to noise and can become easily distracted by even a dog barking outside, particularly if I’m writing. Good headphones help me keep my sanity and stay on track. These Bose Quiet Comfort 35 wireless were a fantastic investment. I bought these headphones about a year and half ago and I use them almost daily because I just love the sound quality and the comfort.
Tip 6: Minimise Potential Distractions
- Turn off all notifications.
- Put your phone on silent and resist the urge to check texts or missed calls.
- Don’t check any social media.
- Close out your email window so new messages can distract you.
Tip 7: Know When To Call It A Day
Don’t make it a habit of working until midnight every night. Unless you are truly on a roll and producing quality work deep into the night, call it quits and start again after you’ve had a chance to catch some shut-eye.
Keeping yourself motivated, productive and happy working from home can definitely take work. I hope my tips help you to achieve the success you deserve!
I really hope this helped. I’d love to know your favourite way to stay motivated working from home? Have I missed anything here though?
Resources mentioned in this episode:
Book Of The Week:
Profit First by Mike Michalowicz Transform Your Business from a Cash-Eating Monster to a Money-making machine
The book offers simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.
Conventional accounting uses the logical (albeit, flawed) formula: sales - expenses = profit. The problem is, humans run businesses, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioural approach to accounting to flip the formula: Sales - Profit = Expenses.
Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:
Following four simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
A small, profitable business can be worth much more than a large business surviving on its top line. Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.With dozens of case studies, practical step-by-step advice, and his signature sense of humour, Michalowicz has the game-changing road map for any entrepreneur to make money they always dreamed of.
What people are saying:
I've read a lot about business and have operated my current business for the last 10 years. Profit First is actionable business advice that I am following and would recommend to any other business owner looking for more out of their business.
As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though?
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.
Listen to the full episode now >>
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How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
It seems as if everyone wants to start an online business these days. Unfortunately, too many aspiring entrepreneurs expect the process to be easy, hands off, and streamlined. If you hear anyone say that starting an online business is any of these, it’s time to tune out and move on. These people are perpetuating common myths about the industry.
When we focus on the successful businesses, we get the impression that any idea can lead to success thanks to the huge online audience. That’s one of the greatest myths about online businesses.
If you intend to give your idea a try, you should first bust that one, and then focus on revealing the truth for many other myths about online businesses.
Myth #1: You Can Start an Online Business for Free (Or A Small Amount of Money)
You’ve all seen the ads that tell you about certain online website building platforms that provide free services (or close to free) online shop creators. In addition, there’s always that self-employed friend that’s telling you how inexpensive it is to get started online.
Although the ideal online store building solutions are fairly inexpensive, you can’t possibly expect to spend less than at least $500 per year on just your website.
After all, this is your storefront. It’s the primary way you’re going to make money, and if you plan on expanding that business, it’s going to require investments.
The free (or close to free) online business is a marketing ploy to prompt you into buying.
That doesn’t mean you have to spend $10,000 your first year developing a site, but it’s prudent to budget for more, rather than nothing.
Yes, it’s possible to start a website without investing a great deal of money. Let’s check only few of the costs you’ll have to deal with:
- Business planning
- Content development
- Customer service
- Taxes
- Accounting
- Domain name
- Website hosting
- Logo design
- Website template or designer
- E-commerce platform
- Product inventory
- Marketing and advertising expenses
I can’t give you a definite number; each business is related to different costs. I can, however, give you an important tip that will save your business from failing: plan the costs and save money before you start.
Myth #2: If you’re passionate about your idea, you’ll do just fine
Business gurus keep telling you that passion is crucial for the success of your project. They are right… to some extent. In reality, passion will not inevitably lead to profit.
If you want to start an online business, but you’re still not sure about the niche, you should definitely pick something you’re passionate about. However, you should also make sure the market is ready for your idea, and the competition is not already offering something too similar.
There is a link missing between the find your passion and profit. It’s about doing the work. A lot of work and commitment! When you combine that aspect with passion, your online business will have a real chance of succeeding.
Myth #3. Social media marketing is free
You wish! Facebook, Instagram, and other social media platforms won’t charge you anything for creating a profile for your brand. In fact, that’s one of the first things you should do as part of your marketing campaign: develop a presence not only on Facebook, Instagram and, but on many other platforms as well. While we’re at it, don’t forget to create an impressive LinkedIn profile for yourself – the founder of the online business.
Your profiles will be there, but what will you do with them? If you want real traffic and conversions, you’ll need to pay for some advertising. Effective advertisements cost money, but the good thing is that you can set a budget that works for you. You’ll have to invest in the design of the ads, too. They can be in the form of videos or images with messages, along with content that attracts the viewers to check out your offer. Bottom line, social media marketing is not as expensive as TV advertising, but it’s far from free if you want to use its full potential.
Myth #4: You'll have a lot of free time on your hands.
If you're already dreaming about lazy afternoons, long holidays, and constant travel, think again. While starting a business online gives you a lot of freedom and flexibility, you'll still be spending long hours—sometimes upwards of 80 hours a week—building and growing your business in the beginning, and it requires a lot of hard work and dedication on your part.
Books like The 4-Hour Workweek by Timothy Ferriss have lulled a new generation of entrepreneurs into thinking that all they need to do when starting an online business is to check in on it a few hours each week while the business generates passive income. If you want your online business to succeed, you'll need to take an active hands-on role, at least for the first few years.
We’ve all seen the ads of entrepreneurs in our Facebook feeds. Images of people posing on the beach in Costa Rica, trumpeting how they work less, live more, and lead an amazing life.
True, all of that is possible. But is it likely? No. Being an entrepreneur is work.
Instead of clocking out at the end of the day, or taking a holiday knowing the team will be merrily doing the work in your absence, you worry. You fret. You think about your business all the time (mostly because you enjoy what you are doing! That’s hard to turn off).
Could you make a lot of money? Sure! Could you retire your spouse? Maybe.
Will you be working hard? DEFINITELY.
You just might enjoy the work more :)
Yet along the way, you'll discover that trading in the traditional 40-hour workweek is one of the most rewarding things you'll ever have done.
Myth #5: “I made 6 figures in my first 6 weeks in my Pyjamas and YOU CAN TOO!”
People who tell you this are definitely selling you something. And it’s probably something that smells fishy. If you break down the path of successful online entrepreneurs you will see that they spent YEARS in the making.
Jeff Walker was a stay-at-home dad who built an online business in finance and the stock market. When that blew up he then started what today is PLF, making tens of millions of dollars. But his first live sales pitch out of the gate for PLF? Only 6 people signed up.
Honestly, it just takes time. Building a business is work. It’ll take you months and years of repeat effort before you amass your pile of gold and your stable of ferraris in the garage
…and you know what? That’s okay!
Something worth doing is worth doing right.
Myth #6: You can run your online business alone.
Often it feels as though you have to do everything yourself when you're running an online business. There are times, however, when you're going to need help with tasks outside your skill set. At that point, you'll need to have someone on hand who can help with developing website content, doing email marketing, writing advertising copy, or managing your social media presence.
Why hire a full-time staffer when you can hire a freelancer? A quick search of the internet will bring up hundreds of freelancers who are ready and willing to help you out on an as-needed basis for reasonable rates.
At the very least, it gets lonely at the top. Sometimes it's helpful to bounce ideas off another online business person in your industry and tap into their knowledge base, especially if they've been in business for longer than you have.
Myth #7: “Anyone can do it, so why not me?”
Okay, this isn’t a snarky myth. But I had to include it.
Technically, anyone can start and run an online business.
But very few people will be successful at it.
Building a business is one of the most incredible personal development journeys that you can take as a human, and it’s a pretty incredible path to choose.
But it’s also hard. It’s challenging. It’s tiring. And it’s risky.
Which means that only a small number of people are going to be happy and comfortable taking this path.
And you know what? That’s okay.
Become an online entrepreneur if that’s the journey you really want to take. Don’t do it if you think you “should.”
Do it because you love learning. Do it because you enjoy selling. Do it because you are scratching an itch in your soul.
You absolutely can be an online entrepreneur.
Just don’t get caught up in the all the myths, keep your perspective, and maybe your sense of humour, and stay focused.
Resources mentioned in this episode:
Awaken The Giant Within. Anthony Robbins
‘Tony’s incredible understanding of the world, people and human nature make him the ultimate like coach. He knows what it takes to make people excel… and win!’ – Andre Agassi
‘Robbins is a mass of walking energy and passion.’ – Time Out
Are you in charge of your life? Or are you being swept away by things that are seemingly out of your control? In AWAKEN THE GIANT WITHIN, Anthony Robbins, the bestselling author of UNLIMITED POWER, shows the reader how to take immediate control of their mental, emotional, physical and financial destiny.
Further praise for Tony Robbins:
A fascinating, intriguing presentation of cutting-edge findings and insights… including the growing consciousness that true success is anchored in enduring values and service to other.’ – Stephen R. Covey, Author of The 7 Habits of Highly Effective People
As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though?
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
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Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
YouTube
The average person more or less shuns risk and the unknown. We fear the judgment of others. Failure and rejection are to be avoided whenever possible. Some people avoid them at all costs!
As children we explored and played and let our curious nature lead us where it may. A fear-based mindset hadn’t yet taken hold and ingrained itself. But as we ‘mature’ we slowly start to play it safe, holding ourselves back, and thereby putting a limit on the expression of our personality. This dampens our unique perspectives and overall potential.
Psychologists define a comfort zone as an artificial mental boundary (key word here being ‘artificial’). A comfort zone is a circumstance, situation, or environment in which one feels at ease, safe, empowered, and relaxed. It could essentially be viewed as familiar territory to an individual, whether that be habits or surroundings that conform to the expectations of the individual’s neurological system.
We all like being comfortable and all but the most masochistic folks would agree it is extremely damaging – mentally and physically – to bombard oneself with constant stress over prolonged periods.
We all need familiarity, stability, and routine in our lives. But too much comfort can breed laziness, zap our drive, and leave us lacking something.
But at what point does comfort and familiarity go from being healthy and normal to being a limitation on our development?
A life lacking in growth and challenge is fun for a while – such as while you are on holiday – but we are not designed for such sedentary lifestyles. Too much contentment does to our mental state what atrophy does to an unused muscle. It weakens it to the point of being unable to function as it was meant to.
Too much comfort kills productivity as we often find ourselves doing the minimum to get by. This leads to regret and missed opportunities. In this state of ‘contentment’ it is a challenge to be highly productive and make a real improvement .
Fortunately there is a little self-improvement secret about pushing your limits that often goes unmentioned: the more you do it, the easier it becomes to face the unknown. Practice increases competence, and eventually challenging yourself and facing your fears can be extremely liberating and even habit forming!
The self-esteem boost that one acquires from taking some part of their life or skillset to the next level is euphoria inducing and leads to happiness and overall feelings of well-being.
But it takes a lot of courage to break out of your comfort zone – so although it sounds like a good thing to do, how should I go about doing it?
Resources mentioned in this episode:
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime.
Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slow Lane" your plan for creating wealth? You know how it goes; it sounds a lil something like this:
"Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich."
The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair sacrifice your adult life for a financial plan that reaps dividends in the twilight of life.
Accept the Slow lane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan?
Drive the Slow Lane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there.
As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though?
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Hey folks, this is Phil Adair and your listening to my Online Marketing Strategies Show.The right Strategy And Advice For Building Your Online Business.
Welcome back to thepodcast. Let’s do this!
On today's show, I’m really excited about our guest. Stephan Spencer.
Stephan is an international speaker, entrepreneur, and consultant on all things SEO.He is an internationally recognised SEO expert, internet entrepreneur, consultant, and professional speaker. He has keynoted and spoken at hundreds of conferences including American Marketing Association (AMA), Shop.org, Internet Retailer, IRCE, and PubCon.
He contributes to a number of marketing journals and blogs, including Search Engine Land, CNET, and more.
He currently hosts the Marketing Speak and The Optimized Geek podcasts, both of which have appeared in the iTunes New and Noteworthy.
I think you’re going to get a lot out of it. So here it is, My chat with Stephan Spencer.
As always, thank you so much for tuning in. I really hope this helped. Hey, have I missed anything here though?
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts.
As promised, this page is where you’ll find the gifts Stephan and I mentioned in the interview.
https://www.marketingspeak.com/phil/
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Hey folks, this is Phil Adair and your listening to my Online Marketing Strategies Show. The right Strategy And Advice For Building Your Online Business.
Welcome to my podcast. Let’s do this!
Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.
Kelly's passion is in teaching others the strategies and systems she used so that they can succeed, profit, and grow their businesses at a record rate. She shows others how to combine personal growth and business mastery to achieve everything they want out of life.
Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal and professional success without compromising the ability to live a balanced, rich life.
Resources mentioned in this episode:
Bigger Than You: The Entrepreneur's Guild To Building An Unstoppable Team
by Kelly Roach
Unstoppable: 9 Principles For Unlimited Success In Business & Life
by Kelly Roach
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
7 Super-Actionable Ways to Get Back on Track (After You’ve Messed Up!)
A couple of weeks ago you felt like you were on your “A” game.
Working out 3 to 5 days a week, eating a clean healthy diet, meeting targets in your professional work, sleeping well and waking up early in the morning—motivated and pumped to take on any challenge thrown at you during the day.
But then, in a moment of weakness, you messed up and went on a binge. It seems like your old bad habits are beginning to come back into your life again.
For whatever reason—a holiday, relationship breakup, illness, injury and so on—you fell off your diet plan, skipped workouts, fell behind in the quality of your work and lost the motivation to take good care of your life.
Now you’re stuck in a downward spiral of negativity because it seems like all the progress you’ve made may be ruined.
If you can relate to this scenario, you know how tough it can be to get back on track after you messed up.
But, it is possible!
Here are some very effective and powerful strategies that will help you get back on track today…
Resources mentioned in this episode:
eSCAPE: The 4 Stages of Becoming A Successful Entrepreneur
by Anik Singal
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How To Create Irresistible Headlines (People Can't Help But Click)
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
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Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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YouTube
We all know that trust is a vital element to business. Potential customers need to feel they can trust the company they are doing business with, and this factor gives companies the edge over their peers.
When researching a service provider, a company may trawl through ten or twenty businesses online who all essentially offer the same service or product.
If your company can convey the impression of a trustworthy brand, it is statistically more likely to be chosen. It is said that if a customer has a bad experience with a company they will tell 10 people about it.
If they have a good experience they are likely to tell one. Due to this, making your company stand out as a trustworthy brand can avoid negative feedback and a bad customer perception.
Resources mentioned in this episode:
The Millionaire Fastlane by MJ De Marco
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⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
As humans we are meant to be creators and makers. It is in our DNA. One of the biggest challenges though is just starting. Beginning! Because things get in the way as the day progresses.
These include distractions, overcoming negative emotions and other people’s demands on your time are just a few.
Some people start their morning in chaos, wake up late and plunge into the day. Dash out the door. No set routines or rituals.
That approach to life is a recipe for failure. Successful people have morning success routines that set them up to thrive and flourish.
Why are these morning success routines important?
Willpower has been shown to be finite according to Kelly McConigal, PhD and author of “The Willpower Instinct“.
According to her research we only so much of it and and it runs out as we use it.
So starting your day and applying it to what is important can be the difference between success and failure.
But routines can also help you with the following. They keep you moving forward despite how you’re feeling.
Nourish your mind and spirit. Give your body the energy it needs to get through the day and thrive.
This builds resilience and allows you to flourish and anchors you. You can start without thinking, and not worrying about how you’re feeling. Morning success routines will sustain you when tough times show up.
And we all know that they will.
Resources mentioned in this episode:
- The Willpower Instinct By Kelly McGonigal
- Playing To Win by AG Lafley & RL Martin
- Eat That Frog By Brian Tracy
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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YouTube
In today’s episode, you will learn from one of the industry’s top performers on how to build a business from the ground up in a smart and sustainable way.
Grayson shares the unexpected path that led him into the business, how he found his niche and the winning strategies that helped his business become one of the fastest growing businesses in San Diego.
Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing.
Over the past 5 years, he has grown the company from a team of three to a team of 60 plus.
Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of The Online Marketing Strategies Show, Grayson walks us through his entrepreneurial journey and shares how he's been able to rapidly grow his company.
He’s barely 30 years old, and has built a business that is now nearing $20 million in revenue!
p.s. Please subscribe over on iTunes. It really does help this podcast to grow!
Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts!
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
What’s a Sales Funnel?
A sales funnel is simply a series of emails and content that lead your new email subscribers from casual readers into raving fans and then excited customers. A funnel can be made up of webinars, emails, video content, or any other kind of content that you feel comfortable producing. New visitors move through your funnel, get introduced to you and your product, and are educated, given tons of value and pitched with strategic marketing messages throughout the process.
This concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight.
In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
At the top of that funnel, some substance is poured in, which filters down towards one finite destination.
In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will re-emerge out from the other end.
Resources mentioned in this episode:
ClickFunnels is a click based software, that you can use to easily create series of webpages that people have to navigate through in order to purchase a product, or join an email list, or a webinar, and you don’t need to know a single line of code.
ClickFunnels can build the entire funnel for you in just a few clicks. Saves both time and money.
Learn More >>
14-day free trial
Influence: The Psychology of Persuasion by Robert Cialdini
Learn more >>
What Is Bulletproof Coffee? The Official Way To Make It
Learn more >>
Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice by Russell Brunson
Learn More >>
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
11 Killer Strategies for Staying Motivated
How badly do you want to achieve your goals? How much are you willing to sacrifice in the short term to gain in the long term? Are you motivated enough to keep pushing, even when times seem bleak and all hope might be lost?
Are you willing to give it all up just so that you can live a life on your own terms?
Okay, so maybe that sounds a little bit extreme. Though motivation is a serious subject. People that want to achieve their goals know that a large part of their chances for success boil down to their ability to get and stay motivated consistently.
When you lose your motivation, you lose the ability to achieve your goals.
Staying motivated is partly the secret to success. It’s not the whole formula, but a large part of it rests on the shoulders of motivation.
No matter what goals we set or how detailed our plans might be, if we can’t find the motivation to take massive and consistent action, success is largely fleeting.
But, when we can stay motivated and push through, breaking the bad habits that tend to hold us back, literally, anything is possible.
Here are 11 motivational strategies to help push you push through to achieving your goals.
Mentioned in this episode: Shoe Dog: A Memoir by the Creator of NIKE Phil Knight
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How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Resources mentioned in this episode: (for designing your lead magnet!)
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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So what is a Lead Magnet?
Why should I give my valuable content away for free?
Now, maybe you've heard the term lead magnet and wondered what it is. Maybe you've heard them called freebies, giveaways, value offers, or a bunch of other terms. The bottom line is that they are a crucial part of your marketing mix.
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How To Create Irresistible Headlines (People Can't Help But Click)
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Resources mentioned in this episode: (for designing your lead magnet!)
https://www.upwork.com/
https://www.fiverr.com/
https://99designs.com.au/
https://www.freelancer.com/
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Blogging is definitely not for the faint of heart. It’s a real war to get your ideas the attention they deserve. Your enemy is the dizzying array of online distractions that constantly distracts your readers. But none of that stuff matters if you’re not crafting like a pro to begin with.
So before you venture any further down the blogging rabbit hole, you better make sure you know how to write like a pro. Skip that step, and nothing can save you. Your battle is lost.
The good news is, writing effective blog posts is a skill you can learn. And it’s one you must learn.
You have powerful ideas that can transform readers lives. Those ideas are worth fighting for.
Listen to the full episode now >>
⠀⠀
How To Create Irresistible Headlines (People Can't Help But Click)
Get Instant Access Here >>
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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YouTube
There's a page on your site that's a gold mine waiting to be tapped. It's not your about page, nor is it your checkout page. It's your thank you page.
Get this page right and it becomes an invisible selling machine for your business, but get it wrong and you risk getting your relationship with new subscribers off to a rocky start.
The truth is, despite their best intentions, many business owners massively under utilise their thank you page.
They don't ask their potential buyer to take action when they’re primed to do so, and therefore forgo countless opportunities to encourage engagement, increase their revenue and more.
Worse, most aren't even aware that they're doing it well. That changes right now.
In this podcast episode, I'm going to show you the psychology behind why a creative thank you page converts so well, and more importantly, how to get more mileage out of your thank you page copy by using the very best practices available.
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Mentioned in the show:
The Tapping Solution: A Revolutionary System for Stress-Free Living
by Nick Ortner
Counting The Beat - The Swingers
Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
The rise of podcasts is, in many ways, similar to the rise of blogs. Blogs grew more and more popular as a way for people to create their own newspapers, magazines, and periodicals, and now podcasts are continuing to grow in popularity as a way for anyone to make their own radio show.
And just as it’s easy to write a blog, but hard to make it popular, it’s relatively easy to get started podcasting, but not so easy to promote it effectively once you do. Find out how!
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Steven Pressfield was born in Port of Spain, Trinidad, in 1943, while his father was stationed there, in the Navy. He graduated from Duke University in 1965 and in 1966 joined the Marine Corps. In the years following, he worked as an advertising copywriter, schoolteacher, tractor-trailer driver, bartender, oilfield roustabout, attendant in a mental hospital, fruit-picker in Washington state, and screenwriter.
His struggles to make a living as an author, including the period when he was homeless and living out of the back of his car, are detailed in his book The War of Art.
Pressfield's first book, The Legend of Bagger Vance, was published in 1995, and was made into a 2000 film of the same name directed by Robert Redford and starring Will Smith, Charlize Theron, and Matt Damon.
Links to Steven Pressfield's books discussed in this episode:
The War Of Art
Turning Pro
Do The Work
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
In order to succeed in nailing your on-screen performance, it's helpful to understand why it's so scary to be on camera in the first place. The truth is, it's human nature.
The intense nerves people often feel in front of the camera are one of the most common reasons they don't want to make videos in the first place.
But by understanding where this fear comes from, you'll be able to rationalise that terrified gut-reaction a little bit better.
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Chances are that unless acting was a missed calling of yours, your hand probably isn’t shooting up into the air to make an online video for your business In fact, the mere thought of being on camera might even cause your palms to sweat.
Why do it?
Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we can’t help but be drawn to moving images. Here's how to take advantage of video marketing in your online business.
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
It’s challenging to build a business online and cut through the noise of hundreds of millions of websites online and be heard. You must have a strategy and a focused action plan to reach a global audience that resonates with your message and wants to follow you long-term.
Today I am going to share 5 focus areas that I encourage you to always pay attention to so you can build your business toward real success.
Your success online really starts with your website, but also depends on your results in a few other areas which I explain below.
I also cover off on 17 of the best online marketing podcasts you should be listening to if you're serious about building your own online business!
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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You can’t stop life from throwing stuff at you. You can’t stop the unexpected from interfering with your goals and dreams. But you can choose how to respond. You can always choose to shift to a healthier state of mind when unwanted things happen.
People who are happy, successful and optimistic know that, no matter what happens, life still goes on and they can choose to focus on things that empower them. They refuse to give up their right to enjoy life. And guess what? So can you.
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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No one reaches a goal without persevering through difficult times.
It doesn’t matter how far you might rise. At some point, you’re going to stumble.
Each one of us experiences a few “stumbles” in our life. Some of us have the mental scars to show for it, too. Maybe you just got fired from your job and don’t know how to start over. Or maybe you’re trying with all your might to find a new one without any luck.
Sometimes we work hard for the things we truly believe in, only for life to not go according to our plans. In these moments, you might feel like throwing in the towel. Or that it’s just not worth the heartache to go after your dreams.
These feelings of pain and doubt are normal, but they shouldn’t stop you. In fact, when you realize you’ve hit rock bottom, there’s only one way to go, and that’s up. The process may be a difficult one and may even take away all your energy, but with a strategy and will, it can surely be done.
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
There’s a military saying: “Embrace the suck.”
It’s a very Buddhist concept. When we deny what reality is giving us, what is really happening, then we create suffering. So life is a dance between minimizing expectations and surrendering to what our lives actually reveal to us.
By embracing our lives totally (even the stuff that “sucks”), we get through them.
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Instagram is tremendously effective for brands and marketing as well, and it is reported that there are 15 million registered businesses using Instagram business profiles.
If you’re using Instagram, chances are you’ve committed a lot of mistakes on the platform. In fact, chances are, you’re making a lot of mistakes right now!
The worst part? You’re not even aware of it.
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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If you want to arrive at your end destination that is success, you must recognize the obstacles that you’ll possibly face along the way so you can tackle them head on.
Here are 7 of them:
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
As an entrepreneur, you know the number one rule of business is to go where the customer is. And that means you must build an effective online presence.
The great news is that you don’t have to be a web marketing expert or programmer—or hire someone who is extremely expensive—to get noticed on the Internet and bring more people to your offline store or e-commerce storefront.
There are some simple but very effective strategies you can implement quickly and easily to boost your online presence, generate more leads, and sell more—resulting in more profits for you. That makes for an ideal return on investment.
Whether you’ve tried to create an online presence before and it didn’t work out… or this is your first time, you should try the strategies below.
Not all will work for every business. But once you find the right mix for your target market, it’ll put you on the road to online business success.
The important thing now is that you get started.
Listen to the full episode now >>
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Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Episode #40: In Today’s episode we look at: Why Build An Online Business?
Building a successful online business is much harder than most people assume.
And I’m just talking those of you starting with realistic expectations. If you’re still of the get-rich-quick mindset, you probably need to reset your expectations.
This isn’t just about hard work or the length of length of time it takes to succeed, either. You need to set your expectations higher for how much dedication, guts, determination, resourcefulness, compassion, empathy and self awareness you will need, because you’ll need all of those things in spades.
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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My Journey... (Part 1)
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Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Failure is such a negative word that it seems strange to suggest that it can be a good thing. How many times have you looked back on your life, thought of mistakes you’ve made, and kicked yourself over them? I have loads of times... though life goes on as it should.
You see many people allow failure to hold them back, when in reality failure can be a good thing! Fear of failure prevents many people from following their dreams or having a go at something new. Fear of failing is failure in itself because it holds back so many would-be success stories.
Failing allows us to grow, learn, and find new opportunities.
Listen to the full episode now >>
⠀⠀
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
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Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Everyone loves an overnight success story. Day by day we’re inundated with tales of passionate entrepreneurs who find instant wealth, fame, and success.
We buy into the glamour and often can’t help but feel a twinge of jealousy when looking at companies that seem to have it all figured out.
The truth, however, is that the easy overnight success is a myth. They’re a carefully crafted narrative, which we conveniently buy into
Instead, the road to success is long, twisty, and fraught with hardship.
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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When people start a new job, they generally do so with optimism and motivation, hoping to experience great success and fulfillment, and often many do.
For others though, as time goes by, subtle signs of job dissatisfaction might start to creep in....
It is therefore essential to be proactive and recognise these cues in order to begin taking the necessary steps to move in the direction of more suitable, satisfying, and meaningful work...
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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A lot of people are good at what they do. Some are even elite. A select few are completely unstoppable.
Those who are unstoppable are in their own world. They don’t compete with anyone but themselves. You never know what they will do—only that you will be forced to respond. Even though they don’t compete with you, they make you compete with them.
Are you unstoppable? By the end of this podcast you will be.
Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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There’ll be times where you think “What’s the point?” What’s it all mean?
That’s that negative self-talk you have play in your mind when you sit down to work on your passion. Your brain tells you “Who’s listening anyway? What’s the point?”
That doesn’t mean you give up. Listen to the full episode now >>
⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
“Never give up.” It’s probably one of the most cliché phrases you’ll hear as you’re building your career. But there’s a reason these sayings are clichés—you never know when success really does lie around the next corner.
Not everyone who’s on top today got there with success after success. More often than not, those who history best remembers were faced with numerous obstacles that forced them to work harder and show more determination than others.
Next time you’re feeling down about your failures in life, keep these famous people in mind and remind yourself that sometimes failure is just the first step towards success.
All these folks are now household names, but they didn’t become one easily. Some lived in their cars, others suffered family abuse, and almost all encountered rejection after rejection professionally and personally—before finally landing a foot in the door.
Listen to the podcast episode here >>⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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What Is Imposter Syndrome?
Imposter syndrome can be defined as a collection of feelings of inadequacy that persist despite evident success. 'Imposters' suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.
Stop undermining your accomplishments! So what can you actually do to limit the negative impact of Impostor Syndrome?
Listen to the podcast episode here >>
⠀⠀⠀⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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9 Highly Essential WordPress Tips & Tricks
In today’s podcast episode, I have compiled the list of 9 Highly Essential Wordpress tips and tricks - best practices that we all tend to forget. These techniques, if used properly, can make a significant difference as to how your website will be ranked in Google. ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
7 Mind and Body "Hacks" For Feeling Good
A positive mental attitude is indispensable to your success. You can make the seemingly impossible - possible! Reap the benefits enjoyed by all successful people.
Feeling great means we can all produce and flourish at full capacity. Without energy and vitality it's very easy to lose motivation. Here's how to fix that and operate at your full potential...
Listen to the podcast episode here!
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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29: How to Never Run Out of Blog Post Ideas Again...
Ever sat at the computer, fingers on the keyboard, ready to write that next blog post, but have no idea what to write about? It happens to the best of us.
That blank screen can feel daunting. If you’ve struggled to come up with blog post topics and ideas, then you should enjoy this episode...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
7 Habits of Successful Online Entrepreneurs
Learn the habits of what successful people do... Success leaves clues.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Episode #27
17 Blogging Mistakes To Avoid At All Costs
Everybody makes mistakes. This is something that can’t be avoided all of the time. In fact, some of those errors can turn into some of your greatest learning experiences.
However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be ahead of the game.
Listen to the episode now...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
p.s. Read more about the "Coogee Shark Arm" here >>
The Ultimate Pinterest Marketing Guide: How to Improve Your Reach and Promote Your Brand
If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again.
Say “Hi” to your business’s new best friend – Pinterest.
Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,600 x longer than a Facebook post
Since the recent Instagram purchase by Facebook, Pinterest has become the hot ticket item for business marketing.
And that’s for good reason. If an increase of 27% in Pinterest accounts of Fortune 500 companies over the last year (including Exxon Mobile, Wal-Mart, and Apple) isn’t an indication that your business should be joining the 70 million total users, I don’t know what would be.
Aside from feeding obsessions with exotic destiny vacations and gourmet food, the real strength of Pinterest is the integrated features of their business accounts.
Join the 500,000 businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.
Pinterest for Business is Different from Your Personal Account: The Added Benefits:
If you don’t have an account already, or if your account is personal, you’re going to need to sign up for an official Pinterest for Business account in order to tap into the full potential of Pinterest’s marketing potency. With your business account, you get:
Different Terms of Service
The terms of service are a little bit different for a business, so be sure to read through them. The difference comes from the fact that you are using the account commercially.
You’ve still got the same Acceptable Use Policy and Pin Etiquette Policy, but there are a few guidelines for commercial use:
- Don’t promote spam, “such as asking participants to comment repeatedly.”
- Don’t “run a sweepstakes where each pin, repin, or like represents an entry. [or] ask pinners to vote with a repin or like.”
- Don’t run contests, sweepstakes or promotions “too often.”
- Don’t “suggest that Pinterest sponsors or endorses” your business.
Pinterest Analytics
Pinterest Analytics is one of the most awesome features of a Pinterest for Business account. When you verify your account, you get access to important tracking information. You’ll be able to see which strategies and content work so you can constantly improve your marketing.
How to Create Popular Pins
Your pins can get the kind of engagement for your business if you execute them right.
Pinterest has been described by Social Media Examiner as a visual search engine. So, just like when you are writing your blog articles or posting on your business Instagram account, you want your content to be searchable.
If it’s not searchable, then it won’t be found or seen.
Therefore, before you grab that mouse to start pinning, you have to understand the Pinterest culture, a.k.a. what your followers search for, and learn how to create popular pins.
Most Popular Categories
If you know what the most popular Pinterest categories are, then you’ll have a better idea of which boards will work for your business.
while 80% of users are female, men are starting to catch the Pinterest bug. In the past year, the number of male users has DOUBLED, making them Pinterest’s fastest growing demographic.
Images that Work
One quick perusal of Pinterest, and it’s clear how visual a site it is. With such an emphasis on the visual impact, your images are the cornerstone of any pin you share.
What makes the top Pinterest pins so popular?
Optimal Pin Size
All pins have the same width, with an unlimited length. A good size to shoot for is 736×1102 pixels for a typical pin. It’s not too big, and not too small. Canva’s Pinterest template is this size and makes sizing your images a lot easier.
Instructographics
Sometimes it’s good to take advantage of the longer length allotment. The term instructographic was coined by Pinterest, and is another name for infographic. These are popular because of their DIY, how-to nature, which we know is the second most popular category!
How to Get Your Pins Seen and Shared: Optimising Your Pins
It’s one thing to create a fantastic pin, but it’s a whole other game to get it seen and shared. No one is going to find your pin if you don’t optimize it for engagement.
Make It Easy to Pin Content from Your Sites
Add a hovering Pin It button to any image on any of your sites or your phone app through Pinterest directly. Or, if you use WordPress, there’s a Pinterest Pin It Hover button plugin.
These simple-to-integrate buttons direct your site visitors to either check out your Pinterest account or actually pin your site’s content on their own accounts. If you don’t have these buttons, there is little chance your site will bring ANY interaction with your Pinterest account.
Connect with Your Other Social Media Platforms
You don’t want to have to start over with followers when you create a new social media account. It’s super easy to connect your Twitter and Facebook accounts to your Pinterest for Business account.
This will help you get more followers by tapping into the ones you already have on other platforms. It also will help spread your content across platforms so more eyeballs see it. And, it will add Twitter and Facebook buttons to your Pinterest account.
To connect your social media accounts:
- Go to your account settings
- Go to the social networks section
- Connect your Facebook and Twitter accounts
Share Pins in Your Newsletter
Take the difficulty out of getting people to find your pins by sending the pins straight to them! Your newsletter is the perfect place to throw in a couple of your latest pins and direct subscribers to your Pinterest account. Try this:
“Our most popular pins from this week. Head on over to our Pinterest for even more!”
SEO for Pinterest
You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. But, don’t worry, it doesn’t take much to optimize your pins in regard to Pinterest searches. Just follow these steps:
Step 1: Research keywords. Try a tool like Google AdWords Keyword Planner to find popular keywords related to your business and your pins.
Step 2: Add your keyword/keywords to your pin titles.
Step 3: Add your keyword/keywords to your pin descriptions.
Step 4: Add your keyword/keywords to your pin image file names.
As with any SEO you use, make sure not to sound too “keywordy.” Don’t go too crazy and add three keywords to your title and descriptions like a robot would. Optimize and still sound human by simply adding a strong keyword within the right context.
Use a Call-to-Pin
In the same way you use a call-to-action in your ad copy, a call-to-pin will significantly increase the engagement of your pins. In fact, you’ll get 80% more engagement with a CTP. In your pin’s description, add a little something like:
“Repin to your own inspiration board.”
Engage to Build Relationships and Gain New Followers
Now that you know what kinds of pins are popular and how to get your pins seen, the next step in Pinterest marketing is to use your pins to build relationships with followers and influencers that will grow your reach.
As we all know, more reach = more success.
Knowing what users look for when following other accounts will allow you to give them what they want and, in turn, grow your following. A little mind-reading never hurt anyone.
A recent study found that the three main factors that Pinterest users take into consideration in the should-I-follow-or-not decision-making process are:
- how many accounts you are following / are following you
- how many pins you have
- how many boards you have
To be on top of those factors and build relationships to grow your reach, you need to:
Post Frequently
To get more Pinterest followers, you should post between 5-30 new pins every day. Make sure you are not just repinning the content of others, but also pinning your own unique pins with your own content.
Warning! Avoid a major Pinterest faux pas: don’t pin all 30 new pins within a 5-minute span. Spread your pinning throughout the day.
Tip! You can create a Secret Board and collect pins to save time. Load up your 20 or so pins in the morning, and keep them on your secret board. Throughout the day, return to the board and grab the pins you want to pin on other “live boards.”
Engage with Followers, Reply to Comments
Just like you respond to tweets, Facebook posts, and Instagram comments, engage with your followers directly by answering their questions and responding to their comments. Go the extra mile and address them directly, using their names to really take your customer service to the next level.
Comment on Your Followers’ Pins
Engagement is a two-way street. You need to reach out to your followers’ boards as well. Leave comments on their pins so they’ll feel some love. Their followers will see your brand, too!
Follow and Engage with Popular Boards
The best way to see successful Pinterest strategy in action is to follow and engage with popular boards. You can learn a lot from the bigger players. See what kinds of pins they pin, what kinds of boards they have, and how much engaging they do. Your goal is to get on that level!
If you are commenting on these popular pins, your brand name will be seen by the huge number of people who follow those boards.
Tip! It’s a good idea to follow popular boards because they are relevant to your industry and business as opposed to “just because” they are the most popular. If your business has literally nothing to do with wedding fashion, you can do yourself a favor and follow the boards that have a following closer to yours. Those are the people you want to connect with anyway.
Invite Others to Pin on Your Boards
Build Influencer Relationships
Reach a wider audience and gain more followers by reaching out to influencers in your field.
Start by following their boards, repinning their pins, and leaving engaging comments on their pins. Once you’ve dropped your name that way, you can initiate a bigger collaboration.
Ask if they will post on a board of yours, or offer to contribute to one of their boards. Offer ideas for their boards and show that you are familiar with their content when initiating collaboration, and you’ll be closer to that “yes” you’re looking for.
How to Promote Your Brand Successfully: Pinterest Strategies
Mix Up Your Content
The rule for all social media is to mix up your content. You will lose the interest of your followers and lose your chances of gaining any new ones if your content is static and not diverse enough.
So, please whatever you do, don’t just post product photos. Diversity of your pins is a hugely important factor when users were deciding whether to follow an account. So, throw in some other boards that give your followers added value in order to avoid coming off as overly salesy.
Include a Direct Link to Your Site
Not all of your pins are going to make sense as Rich Pins. (Product photos, events, and articles benefit from the added information provided with Rich Pins, but not all of your content will.)
It’s all about context.
Put Your Most Popular Boards on Top
Over time, you’ll be able to see which boards are more popular and get more engagement. Put your best foot forward and move these boards to the top of your page so when users come to your page, they will see your best material.
Create a Board Just for Blog Posts
Grab all those article Rich Pins you have, and organise them into their very own board! You’ll want to put this board at the top of your page so your followers will see it first thing. This will help draw traffic to your site and make it easier for users to find your content since it’s all in one easy-to-find-board. They will thank you.
Track Your Success and Learn the Strategies that Work with Pinterest Analytics
One of the newest features on Pinterest for Business is the super helpful Pinterest Analytics. This feature is only for business accounts and allows you to see:
- Which pins and boards from your profile people love most
- What people like to save from your website
- Who your Pinterest audience is, including their gender, location, and other interests
- Which devices people use when they’re pinning your stuff
- How adding the Pin It button to your website leads to referral traffic from Pinterest
And, there is another reason verifying your account is a good idea. It will help you gain authority and build trust. When Pinterest users see that little red check mark next to your website, they know you’re legit.
You can verify your website in the settings section by adding a meta tag. This will give you a verification badge, and you’ll be official. If you choose not to verify your site, you can still include a link to your site on your page, but you won’t be able to use Pinterest Analytics.
Don’t miss out on the crucial information Pinterest Analytics will give you. Verify your account!
How to Start Using Pinterest for Business to Improve Your Visibility and Promote Your Brand Right Now
Your Pinterest for Business account comes with a ton of marketing power that’s completely different from a personal account. To tap into that power, you need to:
-
Create popular images that are:
-
bright
- crisp
- high quality
- 736×1102 pixels
- infographics
-
in popular categories
-
Get your pins seen by:
-
using keywords in pin titles, descriptions, and image file names
- linking to your other social media platforms
- adding the Pin It Hover button and Pinterest widget to your sites
- sending your pins in newsletters
-
adding a call-to-pin in your pin descriptions
-
Engage with followers and influencers to grow your reach by:
-
pinning up to 30 times per day
- responding to follower comments
- commenting on follower pins
- following popular boards and commenting
- inviting followers and influencers to pin on your boards
- building influencer relationships
-
using “find friends” from Twitter and Facebook
-
Promote your brand successfully with:
-
direct site links in descriptions
- a variety of content – seasonal and relevant
- your most popular boards at the top
-
a board dedicated just to your blog posts
-
Use the information from Pinterest Analytics to create a more successful future strategy
If you follow the strategies here and learn from the engagement you get, your Pinterest for Business account will continue to develop for the better, attract more of your target audience, and direct people to your site.
Happy Pinning!
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Okay folks, this is Phil Adair and your listening to my Online Marketing Strategies Show. Weekly Interviews, Strategy And Advice For Building Your Online Business.
Welcome to my podcast. Let’s do this!
Episode #25
17 "Clever" Methods to Write Catchy Blog Titles - The Ones That Drive Traffic!
Many people, myself included here folks start blogs with lofty aspirations — to build an audience and leave their day job, to land a book deal, or simply to share their genius with the world.
Getting started is easy, since all it takes to maintain a blog is a little time and inspiration. So why do blogs have a higher failure rate than restaurants?
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
17 Website Design Mistakes That’ll Ruin Your Conversion Rates
There are some web design mistakes that may or may not have impact on a website’s success, but there are others that act as conversion killers.
They spell death knell for web traffic and make sure your website and its prospects go downhill unless something is done to get rid of these mistakes.
Many people think that conversion rate optimisation is mostly depended on content.
The above statement might be true but at the same time you cannot afford to overlook the significance of design as the wrong web design elements can hold your site back from accomplishing great success.
You have less than a second to persuade a visitor to stay on your page.
In online businesses, creating trust is much harder than in real life as people can’t see your face. All that they can judge you by in that first second how well your website design is.
So, there is no doubt about that the design of your website has a huge impact in your conversion rate.
There are many website design mistakes that can hurt your conversion rates. In this episode I will walk you through some of the most common mistakes people make while designing their website.
Website Design Mistake #1: An Obsolete Website Design
If your website is designed five years back, then it’s the time to upgrade the web design with the new design elements.
There is always some emerging technology that allows the designers to upgrade the design.
For example, you have thousands of visitors and if you are unable to keep them on your page then it’s all for nothing.
Trust me, nobody likes a page that seems like has not been updated in five years.
Believe it or not, there are so many old websites still live but they are no longer in operation.
When your visitors come to an old looking websites, most of them will click away as quickly as possible and moving on to your competitors.
Therefore, having a modern website is essential to keep your website conversion alive.
You have used a cheap, template website that looks dodgy. failing to instill trust in the consumer or a potential lead is a real concern if your website is sending out the wrong message. Make sure your website has the following attributes that will instill more trust, loyalty and therefore sales.
- above all make sure the website looks attractive. Nothing worse than going to an ugly website. You know the ones I am talking about. hard to use, terrible graphics, incredibly slow, totally outdated. Need I go on?
- Include client testimonial for proof that you are a worthwhile agency.
- Any associations or organisations you belong to that add credibility should be added to the site.
- You have to have a physical address and phone number. Nothing looks more suspect than having no direct numbers and only a PO Box.
Make sure your branding is consistent. Keep colours the same site wide. Too many different colours will just dilute your brand. Also, avoid the use of too many stock images. Yes they are easy to get BUT people are so so over them.
Website Design Mistake #2: No Prominent Call to Action Button
Your website definitely has a goal. Whether you want your visitors to sign-up for a mailing list, make a purchase, request a quote, or simply call you, there has to be an objective and you have to make it clear to your visitors what your goal is.
In many cases, low conversion rates are a direct outcome of a call to action getting lost in the web design.
You need to ensure that your call to action button stands out on the page and makes it easy for the visitors to take the desired action.
Website Design Mistake #3: Slow Loading Time
Slow page load time kills your website conversions. Nobody wants to wait for a page on a website to load
Web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds.
A delay of even one second can reduce your conversions considerably.
There are many reasons that contribute to a slow loading time. Among them few common reasons are outlined below-
- Excessive use of Flash
- Images are too big
- Broken Links
- Too many plugins in use
- Bad Coding
You website loading speed should be as fast as Ferrari. Here are some tips to reduce your page load time-
- Optimise your images
- Minimise HTTP requests
- Utilise server side caching
- Limit 301 redirects
You have decided to go the cheap with your hosting company. What may seem like a great idea now is going to end up being a real pain in the ass. Nothing is worse than your web hosting either continuously going down or being ridiculously slow. Either way it’s a real conversion killer.
Spend the money on decent local hosting companies and you will have better site speeds and less downtimes. A slow website WILL AFFECT your Google rankings.
Website Design Mistake #4: Overuse of Colours
Colour can make or break your website conversion rates. Using too many colours can confuse your visitors.
Understanding the colour phycology is essential to choose the right colour for your website. Take a look at some of the colours below and the associated feelings they typically convey:
- Light Blue: cool, youthful, masculine
- Dark Blue: trustworthy, stable, mature, calming
- White: pure, honest, clean
- Green: comforting, growth, organic, positive go,
- Pink: youthful, warm, feminine
- Gray: integrity, neutral, cool, mature
- Purple: youthful, royal, contemporary,
- Yellow: emotional, caution, positive
- Red: excitement, hot, danger, stop, negative,
- Orange: organic, emotional, positive
- Black: heavy, serious, death
- Brown: organic, unpretentious, wholesome
- Gold: stable, elegant, conservative
Remember, colours play a crucial rule in web design. They help to highlight buttons, links and even enhance the visitors overall web experience.
Some of the golden rules are outlined below when selecting your website colours:
- Keep the associated feelings for each color in mind
- Limit your palette to about 2 to 3 colors only.
- When in doubt, choose ONE color and then try different shade variations.
Website Design Mistake #5: Using Cheesy Stock Images
It’s no wonder that images are a fundamental part of website designs and modern readers are obsessed with visual media.
You’ve probably heard it many times that they’re worth a thousand words and visual content drives more engagement.
Yes you heard it right if the images are relevant, meaningful, high quality and authentic.
Using the stock images undermine your credibility. Avoid using the cheesy stock photos as they can send the wrong message to your audience.
Every image you use in your website need to have a purpose like pushing the visitors toward the conversion goal.
Make sure you only use the meaningful, high quality, and relevant images where possible in your website.
Website Design Mistake #6: Poor Navigation
It doesn’t matter what you are selling and how much content, images, and video you have. You website navigation play an important role to convert the visitors into customers.
Navigation is the only way to reach your products or services after the visitors arriving on your website.
If you appropriately executed the right navigation tactics, your visitors should smoothly find the way towards the action you want them to take such as to subscribe or to buy.
If your website navigation is confusing, your audience will rapidly take the exit route and probably never come back to your website again.
Therefore, your navigation should be easy for the visitors to find what they are looking for.
Keep your visitors to the right track by providing noticeable call to action, ensuring links are easily visible and lead to the right pages, and keeping enough breathing space.
Website Design Mistake #7: Website Not Being Responsive
Human behavior has changed dramatically since the mobile devices entered our lives. People use their smartphones or tablets on the go, in their beds, even in the bathrooms.
“The number of people using mobile devices has now well outstripped people on desktop computers, therefore you cannot afford to ignore the responsiveness if you don’t want to lose the potential customers.
So, if your website is not responsive on all devices, then you will not be able will not be able to target the tab and mobile users.
Responsive design is a must, not a nice “to have” anymore.
Website Design Mistake #8: Cluttered Design
Too much complexity or clutter makes it tough for the visitors to absorb your marketing message.
Excessive use of colours, images and styling makes your website cluttered.
This is why it is important to deliver only the most important or necessary information above the fold basically, anything essential for making a decision or taking action, without any clutter.
As a rule of thumb, don’t give everything at once to your visitors. Instead, encourage them to browse on your site to learn more about you before trying to sell to them right away.
This will not only help them get to know your brand but also they will be more likely to convert as they already spent so much time on your site.
Your design is just confusing. This is a real problem as the consumer is going to make up their mind whether they are going to buy from you within a few seconds. Don’t add to their indecision by making your site complicated. Keep your core unique selling point as simple as possible and make sure the user gets this message when they first land on your home page.
Like a retail shop if the passing consumer does not like what they see they will buy elsewhere. Simple as that. There is an issue with this. Choosing the right website design agency that knows how to design, based on your market is not so easy. Make sure you view their online portfolio of website work and see if its the right fit.
Website Design Mistake #9: Using Too Many Plugins
Plugins helps a website to introduce new features or add new design to the website.
Web designers can get so many free plugins from the internet to use in website.
But, using too many plugins can increase your site loading time.
We’ve already have talked the impact of slow loading. Too many plugins won’t benefit you either.
Certainly, if the plugins are really required to make your site functional then only use them.
Sometimes people try to use different things just because they can into their website not because they really need to.
Make sure you don’t use any extraneous stuff unless you must need it to keep your page loading times fast.
Website Design Mistake #10: Choice Overload
Choice overload leads to choice paralysis. If your visitors can’t make the decision, they won’t take your desired action.
There are many side-effects that you will experience when your visitors face the dreaded experience of choice overload. Some of the common effects are given below-
- Customers buy less
- Customers put less thought into choice
- Less satisfaction
People who are given limited in options will be more to buy than those having too much choice.
Therefore, reduce the number of choices your visitors encounter and remove the irrelevant or unnecessary links, ads if you want your visitors to take your desired action.
Website Design Mistake #11: Adding Too Many Banners
An over aggressive web design with large images and lots of banners makes the website appear as one big advertisement platform, which is a major turnoff for visitors and a clear obstacle for acquiring a high conversion rate.
Even though banners are great revenue generator, they could be performing negatively when it comes to conversion.
A simple redesign could accomplish the best conversion rates. Here are the few things you can apply to get over with this issue.
- Limiting the number of banners on a page
- Reducing the prominence and size of the banners
- Highlighting relevant content and images
Website Design Mistake #12: Unreadable Copy
As much as images and videos control the modern content, copy or text still play a huge role in persuading visitors to make a purchase.
I have seen so many websites have oddly-shaped fonts and large text blocks that are hard to read.
While we are all a fan of customised and beautiful fonts, too much of a good thing is also bad.
Here’s how you fix it:
- Choosing legible font styles.
- Emphasise important information with bold
- Write shorter sentences
- Align text to left, not centre
Your website content is far too long. Rambling pages of copy are just going to bore the pants off the reader. In the same way you feel when a person goes on and on about a topic.
You may like them a hell of a lot, but after a while you just switch off. So be on topic with your copy BUT never write just for the sake of it. Snappy, sales on topic copy is what works best for time poor consumers.
You write your own copy. Nothing is worse than reading content that has been put together unprofessionally. Yes you might have been great at English in school but writing effective web copy for your consumer base is an entirely different matter.
Make sure that you speak to your web developer about getting a copywriter to at least write the content for your main landing pages. Those pages that you want visitors to land on and buy from. Better web copy means higher conversion rates and guess what….more money for you.
Website Design Mistake #13: Not Having a Search Box
Websites that fail to include the search box are losing some potential customers those who are looking for specific information or items.
They don’t want to use your carefully executed navigational links anymore because we are all busy and don’t have time to search manually.
Trust me, your visitors aren’t even a little bit patient.
Eventually, they will leave the page.
Therefore, enable the search box option in your website to find the targeted items or information in no time. It works better if you have a large inventory.
Website Design Mistake # 14: You have not optimised their website for the search engines. This is a real killer and one that many companies and businesses fail to do. They are either to lazy, do not know about it or end up getting mixed up with a really bad SEO company.
This is a huge area and one that all businesses should be very concerned about. After all why even bother getting your website all nicely designed with pretty pictures and great copy if it wont appeal to new customers. Why? Because when they type in your product or service offering guess what happens? They find your competitors and not you. A real tragedy. Before you do anything in this SEO space make sure your speak with me and I will guide you through this complicated process.
Website Design Mistake # 15: You are not collecting the names and email address of people who have been to your website and used that to market to them. Offer incentives for them to sign up and leave their details. You will find that your database will grow quickly and this is a great marketing opportunity NOT TO BE MISSED. Make sure you do follow through with your emailing campaigns.
Website Design Mistake # 16: Where is your sales funnel? Where do consumers go to buy? Many websites look great but lack one thing. The buying process. How to they pick and buy from you without getting lost on the website?
How do they make an inquiry and how do they know your received it when they sent it? All these questions ned to be addressed so that once their is a customer on your site they find it super easy to make a purchase. A great looking website that is not making you money is a waste of time.
Here are a few tips that will improve your sales process:
Make sure there are not too many fields to complete on your order forms.
Give them the opportunity of money back or free trials of the product – this will improve the trust factor by miles.
Again, as above add testimonials – if you can get video ones even better!
Website Design Mistake #17
Important Information Below the Page Fold
The page fold is the single most important aspect of the page layout that every designer must take into consideration while designing a website. Visitors decide whether a website is worth their time or not in as little as a few seconds.
This means you have very little time to make an impression on your visitors, and this is where the importance of the page fold enters the picture. The golden rule of page fold is simple – all important information must be above the fold.
If your important call-to-action buttons or website messages are below the fold, the chances that your visitors will come across the information they are looking for are slim; very few of them will scroll down to check out the information below the fold the very first time they are visiting your site. If this happens, say goodbye to any chance of achieving an acceptable conversion ratio.
Bonus Tip: Click on everything... Rookie mistake
Bottom Line
If your website more than a few of the above 17 website design mistakes, perhaps it’s time to consider a new design.
Use this podcast and show notes with links to my blogpost on this subject as a checklist of website design mistakes to fix now and avoid in future.
Keep in mind that even the simplest mistakes can ruin your conversions right off the bat.
Avoid these 17 mistakes, and you will be on course for creating a website that attracts plenty of traffic and exhibits a good conversion ratio.
Did I leave anything out? Tell me what you think about these tips.
If you have any more comments to share, feel free to share away in the comments section.
Okay so that’s it folks, thanks for tuning in. I will be back next week with a new episode all designed to help your build your online business.
That’s it. Have a great week and I’ll be back with you again soon.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
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Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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The 5 Most Common Subject Line Mistakes to Avoid
So you’ve just put your finishing touches on that latest blog post, new youtube video that you know is going to help those people on your list, your audience, though upon checking your open rates on your email service provider account, you’re quietly devastated at your low open rates. It hurts doesn’t it!
Where are the best subject lines? What makes you click on an email to open it?
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
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Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Today’s episode is all about… Well it’s abbreviated purposely and designed to agitate your brain. I want you to get angry… Though, before we get to that… Listen here...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Who get’s Depression?
Depression is an incredibly common and isolating disease experienced by millions, yet often stigmatized by society.
If you have not met the disease personally, it’s almost certain that someone you know has, whether it’s a friend, family member, colleague, or neighbour
Depression is a vicious cycle of solitude and stigma that leaves people miserable…
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Today’s episode is all about the struggles of an internet marketer. Why we do what we do….
When you are so dissatisfied, that change has to happen.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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Okay folks, today’s episode is all about the watching your thoughts!
Ways To Overcome Self-Doubt When Running Your Business
(Mindset/limiting beliefs/fear/self doubt)
How I tamed the arsehole in my head!
There's a tendency to assume that successful, confident people never have any doubts - that they are decisive about every choice, never have regrets and always know what to do.
But that couldn't be further from the truth.
Listen to learn more...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Should I Start A Podcast?
In a word: Yes
Podcasts are portable - and because of they're portability, they're more personal.
Podcasts can perform so many functions:
- They can educate
- They can entertain
- They can inform
- They can inspire
- They can get laughs
- They can gather tears
But there is one grand function podcasts perform that arch above all of these and more. And it is the single most important reason why you should seriously consider starting a podcast.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
So you have set up your blog, online store or website. But all you can hear is the sound of crickets chirping.
No clicks, no comments or meaningful traffic. Learn how to fix that in this episode...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
21 Killer Tips to Increase Traffic to Your Website
Revealed: How To Get More Visitors To Your Site
If you ask a marketer or business owner what they’d like most in the world, and they’ll almost always tell you “more customers.”
What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic to you your website and in today’s post, we’re going to look at 21 of them, including several ways to boost site traffic for FREE.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
10 Best Supplements For Energy That Actually Work
We need energy to achieve anything in life.
Whether it’s the long hours of work adding up, another terrible night’s sleep, indulging in the wrong foods, or staying out too late, the mixture of poor diet and lifestyle create a perfect cocktail for low energy.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Exhausted? 7 Ways to Boost Your Energy Levels
If you find yourself feeling sluggish mid-afternoon, struggling to stay alert throughout the day, struggling with fatigue or just plain exhausted, then it’s time for a change!
Luckily, there are easy, affordable ways to banish tiredness and get a spring in your step once again..
There's no need to chug crazy canned concoctions or buckets of coffee to get through the day without a 3 p.m. slump.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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The Tools You Need To Succeed At Every Level Welcome to the Hot Clicks Resources section, a list of the tools and websites I strongly recommend for building and optimising your business. I thought it would be helpful to create a resource page that you can always come back to for all of your online marketing requirements.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
5 Epic Hacks Using YouTube To Build Your Business
Okay folks, today’s episode is all about how to utilise YouTube for your online business
Video is scary. In fact, it's one of the most common blockers for would-be course creators. But, like anything else, it’s something that gets easier with practice.
One way to hone your skills? Get on YouTube.
Not only will you get practice talking to a camera and editing video (that will come in handy when creating your online course!) but you'll also be able to harness YouTube to grow your audience.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
The 33 Best Business Books I’ve Ever Read
We all understand the potential impact of a great book.
In business, the right book at the right moment can tilt the playing field and give you a crucial advantage. These thirty-three business books have personally made a huge difference for me. In fact, they’re the best I’ve ever read.
These are all books that have shifted how I think about business. They’ve had a direct impact on the success I’ve experienced so far...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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The 6 Magic Words That Always Get Clicks…
Like you, people are curious. They want to know secrets, tips, and the answers to their burning questions.
You may have the best articles and blog posts in the world on your website, but if your title isn’t enticing enough to make people click on it, content doesn’t matter. That’s just the way it works.
Many writers don’t write titles to get clicks. It’s just not what we’ve been taught. We want to write for art and for beauty.
Writing for clicks seems almost like a sell-out to the commercial gods that want to suck your art-loving soul. But it’s not.
In fact, writing titles with clicks in mind is what will save your blog, increase your traffic, and get you the numbers publishers are looking for. Instead of burying your content under a flowery title with vague references to the material, make it easy for readers to find the posts they are looking for. Learn more...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
For the past 20 years, web development companies have been building websites without considering rebranding.
If you’re going to invest the time, money and effort in creating a new website, it makes sense to consider rebranding – first.
Every time a customer or prospective customer encounters your company it is critical that the experience is consistent and compelling. At the heart of this lies a strong, defined brand – the internal and external manifestation of your business and your value proposition.
Your brand is the experience people feel each and every time they interact with your business, at every level – not the colour or design of your logo.
Only once you have stepped back, contemplated these questions and articulated a solid response should you move to logo design, colour palettes and visual identity.
Once you have brand assets that align to your business, they can be used by our website production teams and digital campaign teams to generate clarity and consistency of your brand, perception and messaging.
Martin Purcell
A recognised industry leader in providing high-level marketing strategies and delivering world-class brand and media solutions, Martin is committed to working to the highest ethical practices in his industry.
In 2003, Martin founded Perth-based Elixir Marketing Group, successfully engineering it to become one of Australia’s leading marketing consultancies. In 2010, he sold the business, and established the 8 Strategic Group of Companies with offices in Australia and Singapore.
Martin is a true marketing strategist with the ability to engineer powerful brands whether they are start-up companies or businesses in transition. His knowledge of marketing, combined with his theatrical flair, provides the perfect balance for enterprise solutions that are both creative and practical.
Martin has coordinated marketing and communications projects for a who’s who of local and national companies, and as a specialist brand consultant,
He was Vice-President of the Australian Marketing Institute and served on its council for seven years.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
The Best Websites Are Mobile Friendly
It’s critical to accept today’s reality: our website visitors are increasingly accessing our sites from their mobile devices (and that’s most likely a majority of visitors).
Whether with tablets or smart phones, we continue to see our online lives through the lens of a mobile device. That’s why any and every landing page you create must be responsive and mobile friendly. Ignoring this best practice will have a negative impact on your business.
If a prospect or customer visits your landing page from their mobile device, you have to make it just as easy for them to see, read, understand, purchase, or submit information on that device as it would be from a desktop or laptop computer.
So we all know that Google AdWords has fast become one the most successful forms of targeting advertising in the world.
But due to the huge potential Google AdWords presents, the market is becoming increasingly more competitive.
Google is constantly introducing innovative technology and updates, as a way for businesses to stand out from their competitors.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
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Learn Brush Lettering’s mission is to teach the lost art of Brush Lettering and spur on a resurgence of hand-crafted, unique lettering that cannot be replicated by a typeface or font.
Carla Hackett and Barbara Enright met back in 2013 and quickly bonded over their left-handedness and shared love of lettering. Carla, having just started her own lettering business, found in Barbara both a friend and inspiring mentor. Their collaboration has spanned commercial projects, group workshops, and has culminated in these online resources for everyone to access.
Learn Brush Lettering provides unique training focused on using hair-based lettering brushes. Mastering this type of brush provides more versatility than other lettering tools, allowing you to create a chisel or pointed tip to achieve different lettering styles. Mastering the brush requires practice and patience, but with Barbara and Carla’s guidance you’ll have the confidence to start on your own lettering journey.
Learn More Here: learnbrushlettering.com
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7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
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Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
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Click To Call Campaigns With Google AdWords?
Click-to-Call ads bypass the need for potential customers to click through to your site. These ads are all about your customer taking a more direct action.
Discover how applying these ads to your account can drive your sales with this episode.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
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What is Remarketing, and how exactly does it work?
What Would Happen If You Added Remarketing To Your Online Campaigns?
Remarketing. A Hugely Powerful Feature… Listen to the episode now...
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Landing Pages? Why? Growing Your Business. Fast!
In today's episode we learn how having designated landing pages can really help you to grow your business. By laser-focusing your message in this busy world, you will find the results will come!
If your still send your paid traffic to your homepage and hoping the phone will ring, then grab your favourite beverage and listen in!
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Google AdWords Beginner Mistakes?
In today's podcast I look at what you can do to immediately minimise spend within your Google AdWords Campaigns. In other words, stopping the leaks.
This is essential listening for any of you out there who feel their campaign management might need a little lever pulling or maintenance!
A full transcript of this episode can be found here:
7 Deadly Beginner’s AdWords Mistakes To Avoid At All Costs.
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
Website in need of some good old loving? Check out the episode here!
Remember to subscribe to this podcast and check out the [FREE] AdWords Video Training Series.
Get Instant Access Here >>
7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition
How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE
Download The eBook Now:
Download here >>
Phil Adair
Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: hotclicks.com.au
I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:
Google+
YouTube
In today's episode I talk with Belinda Weaver over at www.copywritematters.com. Belinda is a professional copywriter who knows her way around using the right words to get real results!
How can Google Ads Help My Business? A few of the benefits of Google Ads include: * Immediate exposure – Your ad can show in the top 5 results on a Google search results page. * Reach – Show your potential customers relevant, targeted ads in a timely manner when they search Google for your products, services or business.
Learn How To Easily Create and Build Your Google Ads Campaigns Like a Pro [FREE] Google Ads Video Training Workshop “The Perfect Google Ad Formula”
Get Instant Access Now!
https://www.philadairtraining.com/free-google-ads-video-training-series
P.S. Please subscribe on iTunes. It really does help the podcast to grow!
Drop me a note in the comments section over at PhilAdairTraining.com and let me know your thoughts.
Suite 12, 5th Floor, Dymocks Building
428 George Street, Sydney 2000, NSW, Australia
W: www.PhilAdairTraining.com
E: support@philadairtraining.com
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