The Ninja Selling Podcast is for real estate agents, mortgage professionals, sales pros and ANYONE looking to better their business to increase their income per hour. Learn from the hosts, Ninja Selling Coaches, Garrett Frey and Matt Bonelli, as they share tips and tricks from top producing agents around the country. NINJA COACHING is fiercely committed to guiding real estate agents and mortgage brokers through the process of implementing NINJA SELLING philosophies and principles to build their businesses and lives that surpass anything they thought possible.
Garrett and Matt are thrilled to dive into today's special episode as they reflect on their incredible journey of over 580 episodes and more than 3.5 million downloads! As they celebrate this remarkable milestone, they take a few minutes to review how...
Matt and Garrett build upon some previous topics here today by taking a deep dive into the complexities of the current real estate market and providing their trademark expert insights on navigating these interesting times. Examining why some listings...
Inspired by a conversation involving the topic of ‘looky-loos’, Matt and Garrett take the opportunity today to delve into the crucial role of language in real estate, revealing how rephrasing terms can open up new opportunities. Highlighting the...
Fuelled by his month-long hardcore carnivore diet, some ill-advised ice cream, and a dose of caffeine, Matt is eager to join Garrett in tackling the potentially addictive topic of inventory and absorption rate data here today. Their discussion offers...
Having addressed the “P.I.E. Time” concept in early episodes - be sure to check them out on the website if you haven’t already - Matt and Garrett drill down on its “I” component in today’s episode. Stressing the importance of “I-Time”,...
Matt and Garrett are back at it, and this time they’re delving deep into the world of personal branding, focusing on the critical importance of authenticity beyond superficial elements like logos and colors. Their insightful dialogue highlights how...
Putting a slight spin on a previous topic, today’s episode explores the benefits of realtor to realtor relationships on a local level, as opposed to a national level, highlighting the critical role of buyer agreements and the extensive benefits...
Matt and Garrett kick off today’s discussion by reflecting on the personal satisfaction derived from completing DIY projects, such as Garrett's kitchen remodel, and use that as a springboard into their examination of the art of connecting with ideal...
Matt takes a brief break from contemplating his next vehicle purchase to join Garrett in exploring the phenomenon where agents and individuals choose to cling to perceived life preservers or safety nets in their lives, which, while they may keep...
The absolutely essential topic of enhancing service and adding value with clients is not only increasingly critical in today's competitive market, it’s also the focus for today’s crucial episode. Reflecting upon what they are seeing among agents...
Matt and Garrett are back with another short and sweet episode, and this time they breathe new life into real estate marketing by demonstrating how a simple postcard can become a cornerstone of building strong client relationships. Tackling the...
As they join everyone else everywhere in waiting and watching to see what exactly is going to happen with the recently announced settlement, Matt and Garrett explore some innovative approaches, strategic partnerships, and opportunities to experiment...
Today’s episode begins with yet another invitation for everyone to join the ever growing Ninja Selling Facebook group, along with an explanation as to how they manage to keep that community so uniquely authentic, before Matt and Garrett move on to a...
Matt and Garrett tackle the ever-present issue of information overload in the real estate sector, a challenge that hampers many agents from making timely decisions and progressing in their careers. Together, they dissect how an abundance of choices,...
Matt and Garrett offer a short, little, ‘punch in the arm’ of an episode for listeners today as they explore the art of mastering new skills through the embrace of awkwardness. Sharing insights from their own experiences and professional wisdom,...
Taking center stage in the spotlight this week are Christine Moore, a leader in her field with Compass Realty in Austin, Texas, and her Ninja Selling Coach, Tracy Peterson-Nienaber. Christine’s narrative goes well beyond the traditional scope...
Today’s engaging and introspective episode finds Matt and Garrett delving into the dichotomy between the comfortable embrace of mediocrity and the invigorating challenge of striving for excellence within the real estate sector. They craft a...
In this enlightening episode of the Ninja Selling Podcast, Matt and Garrett unravel the essence of maintaining robust connections in the tumultuous realm of real estate, emphasizing the unmatched value of being consistently in flow with one's network....
Welcome to a truly unforgettable episode of the Ninja Selling podcast, where Matt and Garrett delve into a topic so significant it's bound to be revisited time and again. This discussion isn't just another conversation; it's a milestone in the...
Matt and Garrett have a quick, snappy episode for listeners today - one that is tailor made for the current moment in the real estate industry. Witnessing a pivotal shift towards internet leads these days, our hosts’ insightful discussion here today...
Welcome to the Ninja Selling Podcast, where, today, hosts Garrett and Matt dive into the joy of living life and savoring your dreams, as they explore the concept of seizing opportunities and emphasize the value of simplicity in achieving life goals....
Today’s episode marks the start of a new series that Matt and Garrett are introducing called The Ninja Coaching Spotlight. The goal of this series is to allow listeners to gain a little insight into people that have not only made Ninja part of their...
In today’s episode, Matt and Garrett delve into a common challenge faced by real estate agents: the scenario where agents' zeal for client success exceeds the clients' own motivation. Lately, they are seeing a lot of agents with big hot lists,...
Start your engines and join Matt and Garrett as they take a ride into the mindset that underpins the art of wealth-building and financial triumph. Drawing inspiration from visionary entrepreneur, Alex Hermozi, they unveil an all too common pattern:...
Matt and Garrett are throwing an interesting topic on the table today and it’s all about a cornerstone of the U.S. real estate landscape - the 30 year fixed rate mortgage. Their intent today is to have a fun conversation around this very common...
Today, Garrett and Matt dive straight into an increasingly prevalent trend in the market these days which is affecting both sides of the industry. Specifically, they are seeing that complexities within the current market are generating a feeling of...
Around this time each year, Matt and Garrett find that a lot of quick fix programs and short-term success strategies seem to pop up all over the place. In today’s episode, they unravel the intrigue these concepts generate, providing insights into...
Taking advantage of some caffeinated energy, Matt and Garrett are ready for an insightful discussion on the value of experience as a guiding light for agents in navigating real estate markets that are in a state of flux. Drawing from accumulated...
Welcome to another enlightening installment of the Ninja Selling Podcast, where Matt and Garrett delve deep into the realm of service and its profound impact on the journey to lasting business success. In today’s episode, they venture beyond the...
Matt and Garrett take the opportunity today to shine a spotlight on a strategic gem shared by Kevin McCarthy, a prominent agent from the greater Austin, Texas area. Kevin’s ingenious use of QR codes on real estate signs allows potential buyers to...
Matt and Garrett are back here today to build off their previous episode about properties that just won’t sell and dive into a related topic that many real estate agents encounter: sellers who have specific financial expectations for their property....
Matt is rebounding from a weeklong illness today and is ready to join Garrett in tackling a common conundrum that plagues both real estate agents and homeowners—the perplexing case of a property that defies the traditional selling process. Together,...
Bathed in the warm glow of the California sun, Garrett's infectious excitement sets the stage for an exhilarating discussion here today extolling the immense value of time and its profound connection to return on investment (ROI). Diving into the...
Step into another captivating episode of the Ninja Selling Podcast, where hosts Matt and Garrett delve into the transformative power of coachability. Beyond the realm of coaching relationships, they unveil the profound impact of being receptive to...
Welcome to the latest episode of the Ninja Selling Podcast where Matt and Garrett take a deeper dive into the concept of staying in flow and building lasting relationships as well as its role not only within the real estate industry, but in other...
Welcome to another engaging episode of the Ninja Selling podcast, where, today, Matt and Garrett take center stage to dive into the topic of low interest rates and their perceived impact on the seller market. Together, they aim to dispel the many...
Melissa Foote, owner of Step-by-Step Tech, joins Matt and Garrett for today’s very special episode to discuss the importance of having a home inventory and organizing personal belongings. Melissa was inspired to create a home inventory platform...
Video Makes the Real Estate Star Matt and Garrett are extremely excited to delve into the world of video marketing in the real estate industry with Darin Dawson, co-founder and president of BombBomb, a company whose mission is to make it easy for...
Developing Dynamic Databases Today’s episode is all about mover rates and the importance of regularly updating and growing databases as Matt and Garrett discuss the need to add new people to your database continually and not rely solely on your...
Revving Up Your Systems Matt and Garrett take as deep a dive as possible given the time available into the spectrum that exists within systems and to offer some examples of what either end of these spectrums can look like. Delving into such areas as...
Phone Calls, Texts, and Effective Communication Today, Matt and Garrett turn their Ninja spotlight on the benefits and drawbacks of phone calls and text messages for communication. Together, they emphasize that both are useful supplements to personal...
Wake-Up Money with Larry Kendall It's time for another exciting episode of the Ninja Selling podcast, and today, Matt and Garrett are joined by the one and only Larry Kendall. Together they discuss all things "Wake-Up Money" and real estate...
Integrating Ninja into Your Existing System Welcome once again to the Ninja Selling podcast with your favorite hosts, Matt and Garrett! Today’s episode is all about taking your established real estate business to the next level with the Ninja...
What Exactly Does My Client Want? In this latest episode, Garrett and Matt focus on the pre-listing interview and its importance in the real estate industry. Before diving into this topic, they take a moment to highlight the large and active community...
Assistants Assistance with Shelley Culbertson Matt and Garrett welcome a very special guest, Shelley Culbertson, to the podcast today. A highly successful real estate agent and coach from Medford, Oregon, Shelley joins our hosts for a discussion...
Using Fear of Judgment to Your Advantage Piggybacking onto their most recent episode, today Matt and Garrett discuss the fear of judgment in the real estate industry and how it can hold agents back from being customized in their business. They examine...
Creating a Positively Unique Experience for Your Clients The power of customization in the real estate industry is the topic for this latest installment of the Ninja Selling podcast. In their conversation today, Matt and Garrett discuss various ways...
Reigniting Your Passion In this episode of the Ninja Selling Podcast, hosts Garrett and Matt discuss the common challenge of feeling stuck in a job that no longer brings joy or fulfillment, despite having pursued it with the intention of creating a...
Quality vs. Quantity In today’s episode of the Ninja Selling podcast, Matt and Garrett delve into the concept of quality time versus quantity time when it comes to building relationships in the real estate industry. They stress that simply having...
Value, Relationships, and Referrals Welcome to the latest episode of the Ninja Selling podcast, where Matt and Garrett delve into the topic of whether or not it is appropriate to ask clients if they would refer you to others. Examining both the...
When Agents Sell Their Own Homes - The Bonelli Files If you’ve ever wanted to pick Matt apart - and, honestly, who hasn’t at one point or another - today is your lucky day as Matt's experience selling his primary home while working from home with...
Balancing Emotional Attachment and Detachment Today, Matt and Garrett shine their spotlight on the challenging task of detaching emotionally from outcomes in the real estate business - another excellent topic suggested by questions from the Facebook...
When Your Client Is Both a Buyer and a Seller In today’s episode, Matt and Garrett tackle another excellent question from the Facebook group, this time regarding the common dilemma of handling clients who are both buyers and sellers at the same...
Partnering for Success in Any Market: A Client’s Perspective Matt and Garrett are both extremely excited to welcome some very special guests to the podcast today. Jen Gamez, a Ninja Selling coach, and her client Rachel join our hosts to discuss the...
Achieving Sustainable Success In today’s episode, Matt and Garrett explore the importance of achieving sustainable success in real estate through balance and focus. Using Garrett's experience in a 24-hour endurance race as an analogy, they discuss...
Getting the Gang Back Together Again The latest episode of the Ninja Selling podcast tackles the challenge that many brokerages have faced since the pandemic began: how to get agents back into the office. Together, Garrett and Matt examine the design...
Charging Up Your Hour of Power In the latest episode of the Ninja Selling podcast, Matt and Garrett delve into the Hour of Power, a low urgency activity designed to help people build relationships and reconnect with their database. Despite its...
Maintaining Your Balance when ‘Drinking from a Fire Hose’ Today’s topic was inspired by a post in the Ninja Facebook Group from Kelly Gordon of Kienlen Lattmann Sotheby's International Realty in Bedminster, New Jersey, asking, "What do you do to...
The Keys to Successful Listing Consultations Matt and Garrett delve into the intricacies of seller conversations during listing consultations in today’s latest episode. Noting that one of the primary challenges that real estate professionals face in...
On this episode of the Ninja Selling podcast, hosts Garrett and Matt tackle the challenge of implementing what you learn at an installation. By emphasizing the importance of building a solid foundation and adopting a growth mindset, the hosts provide...
The Ninja Perspective on Pop-Bys In this latest episode of the Ninja Selling podcast, Matt and Garrett explore the topic of pop-bys, the marketing practice where agents stop by potential clients' homes or businesses to give them gifts and make a...
Acceptance Stage Management Matt and Garrett’s focus today is on the stages of grief and change, in particular, the stage of acceptance, in which the current real estate market finds itself these days. Together, they discuss the positive side of...
Showcasing Your Value in the Digital Age As a realtor in the digital age, how exactly can you go about demonstrating value? Well, in today’s episode, Matt and Garrett explore that very concept. Together, they question the effectiveness of solely...
Deciding to be Disciplined Welcome to the latest episode of the Ninja Selling Podcast, where Matt and Garrett delve into the issue of discipline and its crucial role in the success of a business. Along the way, they talk about the importance of...
The Secret to Success in Any Market In this episode of the Ninja Selling podcast, Garrett and Matt delve into the topic of having the right intention and how that can lead to big results in any business. They emphasize the importance of having a clear...
Reviewing Real Estate Reviews In today’s episode, Matt and Garrett discuss both the challenges and benefits of conducting real estate reviews. They explain the two hurdles that agents often face: setting up the initial appointment and...
Keeping Your Word Garrett and Matt take the opportunity today to discuss a trend they have noticed lately around the concept of a ‘word of the year’.Despite the physical injuries that they are both dealing with these days, our hosts are...
Fishing in Your Database In today’s episode, Garrett and Matt employ the analogy of going fishing in your database as a crucial aspect of the Ninja Nine system. They explain the importance of being specific in targeting your audience, how...
Minding Your Own Business The unpredictable state of the market may make some real estate agents nervous. And if you’re one of them, you should ask yourself: Are you in the driver’s seat of your business, or are you in the passenger’s...
Flicking the Switch Garrett and Matt use today’s episode as an opportunity to shine a light on the importance of reviewing and updating business plans as a way to ensure progress and make necessary adjustments. They also review the potential...
Step Into The Process On today’s episode of the Ninja Selling Podcast, Matt and Garrett discuss the importance of building relationships with buyers and taking the time to truly understand their needs before showing them properties. They...
Dunbar’s Number and Building Your Tribe Matt and Garrett tackle the concept of ‘Dunbar's Number’, or the idea that individuals can effectively maintain 150 relationships or fewer, on today’s podcast. They begin by reflecting upon the...
Channeling the Power of Self-Salesmanship In this episode of the Ninja Selling podcast, Matt and Garrett delve into the topic of self-salesmanship and how we are all naturally skilled at convincing ourselves of things, both good and bad. They discuss...
Is Money Walking? In this episode of the Ninja Selling podcast, Matt and Garrett begin by discussing the magic of the holiday season and how children's excitement about the holidays can make it even more special. They also talk about how the...
Personal Connection and World Perception In today’s episode, Matt and Garrett begin by discussing their appreciation for listeners who reach out to them and share notes and thoughts. They then go on to highlight the importance of following up with...
Self-Care: The Holiday Edition In this most timely episode of the Ninja Selling podcast, Matt and Garrett delve into the importance of taking care of oneself during the holiday season, reminding listeners that the holidays are a time to slow down,...
Moving Goals from Realistic to Incredible In today’s episode of the Ninja Selling Podcast, Matt and Garrett discuss the word "realistic" and why it is limiting. They argue that goals are meant to be incredible, not realistic, and that attaching the...
In today’s episode of the Ninja Selling Podcast, Matt and Garrett discuss the word "realistic" and why it is limiting. They argue that goals are meant to be incredible, not realistic, and that attaching the word "realistic" to a goal sets a limit on...
Always Being There for Your Clients A 100% perfect home doesn’t exist, so people tend to go for 85% houses instead. That’s why they end up leaving those homes after approximately seven years, according to statistics. This is where real estate...
Are You Fishing in the Right Pond? When it comes to real estate, connections are key. You need to continuously grow your network and build relationships to get in front of the right people. So if you feel like you’re struggling to get buyers, that...
Choosing Inspiration Over Comparison Join our hosts for today’s episode of The Ninja Selling Podcast as they delve into the dangers of comparison. If you’re constantly comparing yourself to others, you’re definitely not alone in this, and...
Referrals, Relationships, and Rocking the Ninja Nine On this episode of The Ninja Selling Podcast, Garrett and Matt are back with a great topic—the common trap of getting distracted by shiny new ideas and neglecting the Ninja basics. It’s really...
Going Through Five Stages of Change When there’s a real estate market crisis, people inevitably go through five stages of change: denial, anger, sadness, acceptance, and renewal. So what can you do as a realtor to support your buyers and sellers?...
On this very special episode of the Ninja Selling podcast, Matt and Garrett are joined by a live audience of 60 in Charleston, South Carolina, to talk about goal setting, accountability, authenticity, and the nitty gritty of mortgages and interest...
“Happy Thanksgiving!” from Matt and Garrett. If ever two people wore gratitude on their sleeves, it’s these two. Today’s episode will hit on Thanksgiving, though the episode was recorded a little over a week before the actual day, but that...
Today’s topic is about a statistic that was shared with Matt. But before they get to it and discuss their thoughts on the topic, listen in as Matt and Garrett discuss Garrett’s difficulties with the podcast introductions--which include details...
Join Garrett and Matt for a quick episode where their goal is to leave you in the high positive quadrant. Today’s topic comes from our hosts’ experiences in coaching real estate professionals - it’s something that's all around, even in...
Get ready! Matt and Garrett have a fun episode for you today. They’re discussing data. Hold on! Don’t roll your eyes and don’t close your podcatcher. You can bet that this episode will be well worth it. Today’s topic comes from one of...
Today’s topic is all about the confusion that exists in the real estate marketplace today, a topic that came to Garrett because he’s hearing (and seeing) it in a very loud way these days. In this episode, he and Matt discuss what they’re both...
Before they jump into today’s topic, Matt and Garrett take a minute to catch up with one another, as this is the norm for them. If you haven’t guessed it already, these two guys are good friends and they set a great example of taking time to check...
Get ready for a fun episode today – it’s all about FORD questions, and it promises to be an eye-opener. But first, Matt and Garrett are full of compliments for each other at the start of today’s podcast. As Garrett says, “There’s a lot of...
Hold tight while Matt and Garrett dive right into today’s episode where our hosts will discuss custom flow and distinguish it from autoflow. Today’s topic came about organically when guest Mark Gordon said “teach me while I’m not paying...
Join Matt and Garrett today as they welcome guest Mark Gordon to the Ninja Selling podcast. Mark is the Chief Revenue Officer of Princeton Mortgage, in Charleston, SC, and he is extremely happy to be a part of today’s episode as he is a big fan of...
On today's episode, Matt and Garrett discuss the rise in inventory levels seen in the current marketplace. They explain how inventory levels are affecting agents and how many are making hasty decisions, and then go on to offer tips on how to remain...
Joining Matt and Garrett today are Tim DaLeon and his son, John. Tom is a licensed real estate agent and the co-founder of Focus 1st which he co-founded following a 25-year career at Hewlett – Packard developing software products. John is a member...
Today's topic came up for Garrett partly as a result of a conversation he had with a lady that he coaches in the Colorado market which got him thinking about what it means to have a shared vision. When you're working with people, when you have...
It's no secret that rollercoasters can provide the most exciting experience of your life, but they can also be the scariest if you’re not really prepared for the ride.. Today, Matt and Garrett explore the rollercoaster happening in the current...
Matt and Garrett have just returned from Ninja Selling Guide Camp and are pumped to tell you all about it. In today's episode they discuss Garrett's role in developing the Ninja Selling Coach/Guide concept and its evolution, and also share the fun...