Today we're unpacking three of the (sometimes) scariest or most frustrating letters in all of A/E/C marketing: R-O-I. Josh and David unpack the idea of tracking return on investment, and how you can wield this tool with confidence, inside your firm.

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more Visit SMPS.org to learn more