Most marketers think of themselves as pretty good writers. But is this delusional? Mike Plotnick, Principal at Plotlines and a professional writer, and David Lecours discuss writing as a craft and marketing tool.

Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes   Visit PSM.show for more