Our Guest is Cal Harrison His firm, Beyond Referrals, provides sales training and consulting to professional services. He is also an advisor and trainer to governments and large organizations that purchase professional services. And he is on a mission to replace Requests for Proposals (RFPs) with Qualifications Based Selection (QBS).   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought. Subscribe on iTunes Visit PSM.show for more