Using tools as marketing is different than having a great product.

• How do tools attract devs?
• What are Runscope founder John Sheehan's three best practices?
  1. Don't require a sign-up
  2. Do one thing well
  3. Make it free
• What are Adam's two additional rules?
  1. Give it its own home
  2. Keep it relevant to your product

Read the Tools as Marketing chapter from Developer Marketing Does Not Exist for more on the Runscope playbook and other tool examples.