Have you ever found yourself working hard, day after day, doing the same thing and getting by, but not really knowing where you’re going?

It’s easy to do in business—especially if you don’t have a plan. Growth doesn’t happen automatically and what might feel like progress could actually be wandering around in circles if you don’t have any direction.

One sentence. That’s what Matt says you should be able to condense the purpose of your business down to. Can you tell people what you do in a sentence? What is your mission statement?

You need to know what separates you from the competition. What is your unique selling proposition (USP)?

Matt talks about his very first business. He tells the story of his family’s snow cone business and how he got started with selling.

I ask him whether you should make growth or hiring a goal and how to know the right time to hire.