In this season of the podcast we're going to explore a few big ideas in a bit more depth. These are ideas or theories that keep coming up in my work with global 500 brands and government departments around the world.

The first topic is what I have termed 'extended adolescence' - in short, are we now experiencing a longer childhood?

The ages at which we cross key (traditional) milestones in adult life have been shunted back by a decade. People now learn to drive, buy a house, find a partner, get married, have kids etc perhaps 10 years later than they did in the relatively recent past.

We try to answer:

• Why is this happening?
• Is it a good thing?
• Should we be expecting young people to grow up faster?
• Are we babying them?
• What does this mean for companies/brands?

Check out the blog post here for more information:  https://tomcheesewright.com/extended-adolescence/