Data tracking is something that can quickly get out of control and become overwhelming. Just like most things in business, though, there's a need to "earn" complexity before getting involved in complicated systems. The reality is that most businesses have some simple key metrics that can give a solid picture of what's going on. For fitness businesses, that's usually going to be something like monthly revenue, monthly recurring revenue, and number of recurring clients. We can also create a simple system to track the onboarding process for new clients. As we grow, we may need to add more to this process, but it's key to set things up such that you are actually using them.

If you're enjoying the show and want a breakdown of many of the strategies, tips and tactics we recommend - as well as some of the recommendations from our expert guests - head over to www.fromcoachtobusiness.com to download our cheat sheet on starting and growing your fitness business.

[1:15] Data tracking is essential for business success, but don’t overcomplicate it. These are the most important things to think about when deciding what to track.

[3:45] How to use a simple spreadsheet to track your onboarding of new clients.

[9:15] Don’t use more than a spreadsheet until your business is large enough to “deserve” the complexity.

[10:20] KPIs (Key Performance Indicators) and getting a snapshot of your business health on a regular basis.

[11:50] Make sure you’re actually looking at the data your systems are generating.

[18:00] Using data to communicate with your team.

[21:20] Our systems for tracking and reviewing financial data.

[28:55] Our systems for tracking marketing performance.

[35:45] Operations data: retention, client progress & client engagement.

[44:00] Are net promoter scores valuable?