"50% of US consumers report that they’re buying the majority of their items online. It’s not only an increase in online shopping. It means a broader range of products are being bought online. They’ve also found that 76% of smartphone users are more likely to purchase from companies whose mobile sites or apps allow them to make purchases quickly. So if you have a smartphone, you’re more likely to go shopping on your smartphone and you’re more likely to get frustrated if the buying process is difficult. You can no longer ignore having a mobile-friendly website, which is something I’ve been teaching for a long time. But now, you need to make the mobile e-commerce experience as quick and easy as possible. This is not going to change after COVID-19 is over." - Jen McFarland, Host Consumer Behavior Episode SummaryWe dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That’s right. We’re going to talk about consumer behavior since COVID-19, what we know right now and its implications for the future.  If you’re looking for more information about getting started with digital marketing, please go to my https://womenconquerbiz.com/picks/ (digital marketing recommendations for small businesses.) Resources Mentionedhttps://www.thinkwithgoogle.com/ (Think with Google) https://www.thinkwithgoogle.com/feature/understanding-consumer-mindset-during-coronavirus/#intro-copy (Are Recent Trends Here to Stay? Signals of a Mindset Shift)

Reviews are Good KarmaThanks for listening to this episode of the Women Conquer Business podcast. If our podcast helped or inspired you, please go to Apple Podcasts and https://podcasts.apple.com/us/podcast/women-conquer-business/id1366929331 (SUBSCRIBE). We'd also love it if you would leave us a 5-star rating and review (we love sharing reviews during episodes!). Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more listeners just like you! Learn more: https://womenconquerbiz.com/consumer-behavior/ (https://womenconquerbiz.com/consumer-behavior/)