Create a Recession-Proof Business Having only one revenue stream means taking a chance that it will never fail. When the economy experiences changes that affect your business, income can quickly dry up. If you rely solely on a few steady clients for all your income, what happens if they suddenly leave you? That’s why we recommend creating multiple, and diverse revenue streams to support your business. In this episode, we’ll explore passive and active revenue streams, and how to open up new pathways to earning revenue. Brainstorming resource mentioned: https://thoughtleaderspractice.com/#the-thought-leaders-practice (Thought Leaders Practice) “be a well-paid infopreneur” https://www.womenconquerbiz.com/podcast/how-to-be-productive-leader/ (Interview with Sally Foley Lewis): Sally sent Jen Thought Leaders Practice after our interview together
Cant-Miss ResourcesSubscribe to the https://womenconquerbiz.com/newsletter/ (Women Conquer Business Newsletter) Create consistent content with Shelley's https://sendfox.com/lp/1j24yz (Content Consistency Framework) Breaking NewsMake your Escape to https://getaway.house/ (Getaway House) (Jen went to the Portland location and loved it!) https://www.nearmedia.co/nextdoor-woes-facebook-b2b-segments-googles-new-suit/ (Facebook's B2B Targeting): Facebook’s offering new B2B segments to help businesses use advertising targeted at decision-makers. When compared with LinkedIn’s $5.60 CPC, this makes Facebook’s $0.95 CPC appear more affordable (but still expensive) Report: https://analyticpartners.com/resources/roi-genome-report-the-rules-of-recession-proofing-advertising-effectiveness/ (Rules of Recession-Proofing): Key Takeaway: focus on the long-term, e.g., top of the funnel (brand awareness, getting people in) rather than cutting marketing or solely focusing on short-term gains
Tweak of the Weekhttps://www.loopedin.io/ (Loopedin.io): All-in-one tool for collecting feedback, building roadmaps, sharing changelogs and publishing knowledge bases. https://www.epiphanycourses.com/ (Epiphany Courses) uses it to collect course ideas and keep members up-to-date and excited about future offerings
Connect with Us Podcast Production Podcast hosting: https://www.captivate.fm/signup?ref=womenconquerbiz (Captivate) (affiliate link) Livestream: https://streamyard.com/?pal=5720244600700928 (StreamYard) (Shelley's referral link) Music: https://uppbeat.io/ (Uppbeat.io)
Connect with Jen Brought to you by Women Conquer Business https://linkedin.com/in/jensmcfarland (Connect with Jen McFarland) https://www.womenconquerbiz.com/marketing-services/ (Women Conquer Business marketing consultancy) https://epiphanycourses.com/ (Epiphany Courses)
Connect with Shelley Engineered by AGK Media Studio https://www.linkedin.com/in/shelleycarney/ (Connect with Shelley Carney) Shelley's Livestream consultancy http://agkmedia.studio/ (AGK Media Studio) Shelley's podcast: https://anchor.fm/messagesandmethods (Messages and Methods: Livecast Life 2.0 Podcast)