In this episode of The Creator Feed, co-hosts Jim Louderback and Renee Teeley discuss the latest developments in the Creator Economy. They begin by exploring YouTube's priorities for 2023 - as laid out by new head Neal Mohan - which include more creator monetization, generative AI, and better podcast functionality. They also discuss the platform's efforts to make videos more accessible to a global audience by adding multiple language tracks to a video. Next, they cover Jellysmack's partnership with Roku, and then delve into the issue of social media's effect on teenagers, with a focus on TikTok's recent 60-minute timeout feature. Finally, they discuss Electrify Video Partners' $50 million investment in YouTube channels and the issue of copyright for AI-created images.

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LINKS:

YouTube 2023 Vision

• Letter from Neal: Our 2023 Priorities (blog.youtube)
• https://blog.youtube/news-and-events/the-next-chapter-for-learning-on-youtube/
• https://www.youtube.com/watch?v=9M8qr9LZCHo
• https://www.youtube.com/watch?v=TyJ9-w7XEIA

YouTube Goes Global

• https://variety.com/2023/digital/news/youtube-multilanguage-audio-tracks-mrbeast-supercharges-videos-1235533196/
• https://www.tubefilter.com/2023/02/23/youtube-multi-language-tracks-tool-mrbeast-interview/amp/
• https://www.papercup.com/
• https://www.unilingo.tv/

Jellysmack Launches OTT Channel

• https://www.tubefilter.com/2023/03/01/jellysmack-roku-channels-fast-brad-mondo-emmymade-stephanie-soo/

Social Media and Teens

• https://jonathanhaidt.substack.com/p/social-media-mental-illness-epidemic
• https://www.cdc.gov/healthyyouth/data/yrbs/pdf/YRBS_Data-Summary-Trends_Report2023_508.pdf
• https://www.linkedin.com/feed/update/urn:li:activity:7036805076585246720/

Electrify Wants to Buy YouTube Channels

• https://www.tubefilter.com/2023/02/28/electrify-video-partners-50-million-raise-invest-youtube-channels/

Copyrighting GenAI Images

• https://finance.yahoo.com/news/ai-created-images-lose-u-195745011.html