How can community building in a B2B context help you with your own marketing and what are some of the common pitfalls associated with community building?

In this episode, Samuel Williams talks with Community Marketing expert Mariana Abel about the benefits and potential issues with building a dedicated community around your client or around what you offer.

Ten X Academy is an initiative created by B2B Marketers who wanted to help other B2B Marketers. The content out there for them was generic, and didn't seem to use many real world examples - and we wanted to fix that!