Amazon has launched its 'Amazon Live' live commerce service in India, allowing customers to directly connect with content creators and social media influencers and purchase things through links supplied during their livestreams. Amazon.in will broadcast 15 live broadcasts every day from 10 AM to 1 AM. Amazon claims that through Amazon Live, Amazon India intends to link influencers with a large number of consumers, allowing them to make educated purchases. To broadcast on Amazon Live, influencers must have accounts on platforms like YouTube or Instagram. Amazon Live now offers live broadcasts in India for categories such as electronics, fashion & beauty, and home decor. The firm stated that it will provide new features and invest in technologies to enhance the shopping experience in India. Creators may utilise live product demos to educate audiences on product features, advantages, and special offers. With Live's chat function, they can communicate with customers in real-time and help them keep in touch with the "Follow" option. Also watch: Twitter launches TikTok-style vertical videos