In this episode, David and Jessie will sit down with special guest Bob Walczak, CEO of MadTech, to discuss the latest privacy safe audience targeting tech strategy.🎧 Tune in as they cover a variety of topics, including data transfer and interoperability, 1st party vs 3rd party data, and identity without cookies.Don't miss out on this exciting conversation! Connect With Bob Walczak LinkedIn: https://www.linkedin.com/in/bobwalczak/ Connect With MadTechWebsite: https://madtech.ioLinkedIn: https://www.linkedin.com/company/madtechadvisors/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Bob Walczak, Founder & CEO of MadTech9:36 First Party vs. Third Party Data15:50 Data Transfer & Interoperability22:07 Identity without Cookies37:20 What's In Your Tech Stack40:56 Advice For Your Younger Self43:12 Connect with Bob Walczak43:26 Check Out Omni IQConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8