We have the pleasure of speaking with Prashant Mehta, Founder and CEO of Ficus Analytics, on Deconstructing Data.We will delve into three data-related topics:1. How to make consumption of analytics frictionless2. Understanding the entire customer journey is key to marketing and confounding factors in advertising data3. ChatGPT and other large language models in analyticsWe will also explore the topics of identity resolution, data enrichment, and advertising data, and discuss the challenges and solutions in these areas.For example, perfect identity resolution is hard, but directional/fuzzy matching may be good enough to answer a lot of business questions.In terms of advertising data, identifying confounding factors is key, and trying out multiple approaches to assess the effectiveness of an ad campaign can provide more insightful results.And lastly, we will have some fun discussing my favorite marketing topic: price elasticity.If you're interested in learning more about these topics, be sure to tune in to the upcoming episode of Deconstructing Data titled "How to make consumption of analytics frictionless." Don't forget to like and share with your network!Connect With Prashant MehtaLinkedIn: https://www.linkedin.com/in/prashantmehta0/ Connect With Ficus AnalyticsWebsite: https://www.ficusanalytics.comLinkedIn: https://www.linkedin.com/company/ficus-analytics/You can find Deconstructing Data on all major podcast apps and social channels. Learn more at https://www.bdex.com.While you're there, check out BDEX's Omni IQ and click "Try for Free". With no credit card required, you can upload a CSV and see free analytics on gender, birth year, and household income.Check Out Omni IQ For Yourself: https://omni-iq.bdex.com/auth/loginTimestamps:0:00 Intro Music0:38 Introducing Prashant Mehta, Founder & CEO of Ficus Analytics3:23 How To Make Analytics Consumption Frictionless10:13 Understanding the Entire Customer Journey16:00 How To Make Sure You Have Quality Data?20:32 ChatGPT & Other Large Language Models in Analytics32:00 What's In Your Tech Stack?33:52 What Advice Would You Give Your Younger Self?36:53 Career Advice For Everyone43:02 Connect with Prashant Mehta43:42 Check Out Omni IQConnect with BDEX:Web: https://www.bdex.comLinkedIn: https://www.linkedin.com/company/bdex/Twitter: https://twitter.com/BDEXInstagram: https://www.instagram.com/bdex_llc/TikTok: https://www.tiktok.com/@bdex_llcSpotify: https://spoti.fi/3Yxs0x8