Mark Zuckerberg, unlike Einstein, did not dream up Facebook out of a sense of moral duty, or a zeal for world peace. This summer, the population of Zuckerberg’s supranational regime reached 2.9 billion monthly active users, more humans than live in the world’s two most populous nations—China and India—combined.

The greatest risk of monopolies is that they’ll obstruct the ideas that will make our homes truly smart. Our “Jetsons” future is on the line.

Given these concerns, it seems especially bizarre that Amazon was willing to reference the price of competing smart thermostats sold via its platform during the launch. Its smart thermostat is “less than half the average cost of a smart thermostat sold on Amazon.com,” the company’s senior vice president of devices and services, Dave Limp, said.