Lucy Werner, author of the books Hype Yourself and Brand Yourself, and founder of The Wern, a PR & design consultancy for startups has over 17-years of PR experience. She is focused on teaching early stage businesses how to do their own publicity without spending a fortune.

In this episode, Lucy shares valuable tips on how to develop a strategy for creating hype in line with your brand strategy to promote what you are doing so you make maximum impact. She also shares steps towards building a brand strategy based around your values. We discuss:

• Strategies for creating hype for your business
• Insights and ideas on how to pitch a story to publications you want to collaborate with
• How she helps clients create their personal brand — the process & strategy
• The importance of values, which shape everything as you build your brand
• Collaborating with like-minded business people to increase your impact
• The value of email marketing in business

LinkedIn:Lucy Werner
Twitter: @LucyWernerPRInstagram: @lucywernerpr
Website: www.thewern.comView the podcast transcript here
Valuable Resources:
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com