Stephen Houraghan, founder of the Brand Master Academy, is a brand strategist who helps designers and brand builders to package up their creative thinking and specialise as brand strategists. He teaches graphic designers abd copywriters, who are executing within the brand on the tactical side, on how to focus more on the strategic side.

In this episode, Stephen discusses that everything starts with the audience, The brand exists in the mind of the audience, without which it has no reason to exist.

This episode covers:

• How the brand starts from within and then looks outwards.
• How to revisit a brand strategy especially for small businesses
• The strategic process of developing a brand identity
• How the branding industry has changed
• Importance of collaboration between the brand strategist and client in creating a brand
• Brand equity is the value of the brand
• The importance of audience in creating a brand

LinkedIn:Stephen Houraghan
Facebook: Stephen HouraghanInstagram: @brandmasteracademyYouTube: Brand Master Academy
Website:www. brandmasteracademy.comPro Strategy BlueprintView the podcast transcript here

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