This episode from the archives features Mark Ritson discussing brand strategy. Mark answers some of the burning questions I had around understanding the market and differentiation and positioning. 

In this episode we covered:

• Rebranding Transferwise
• Brand purpose
• Market research and how it differs from brand strategy.
• Marketing strategy
• The intersection between business and brand strategy
• Relative differentiation

LinkedIn: Mark RitsonTwitter:@markritsonwww.marketingritson.comMini MBA in Brand Management by Mark Ritson View the podcast transcript here

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com