This interview of Shireen by Somi Arian was initially recorded for the Somi Arian podcast.

In this episode, we talk about the do’s and don’t of branding and trade marks. There are a host of useful tips on branding, trademark protection and how to develop brand equity.

This episode covers:

• Valuable tips on branding and trademark protection
• Brand equity and how trademarks contain the value of a brand.
• How to choose a name
• Domain names and email deliverability.
• Different types of name.
• Brand identifiers logo, symbol, and colours

View the podcast transcript here

LinkedIn:Somi ArianTwitter: @SomiArianInstagram: @somiarianWebsite:www.fempeak.aismartcookiemedia.com

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned AccreditationIP Strategy Is Part of Brand Strategy Blog