Stephen Willard is a graphic designer and former art director who moved into employee benefits communications and now runs his own company EMBLAZE a workplace engagement company that specialises in delivering high energy experiences to employees.

In this episode, we discuss how IP tends to be regarded as a luxury, rather than as something essential, and how Stephen has picked up his knowledge of the subject during his career. We cover:

• Brand identifiers and the creative process
• The rationale of changing brand identifiers
• What the brand is — how a brand can be recognized
• Stephen's experience in designing a logo — the elements to take into account
• Why use of symbols is rare when it's an effective way of being remembered
• The extent to which law is a constraint on creativity
• Designing for a regulated industry

View the podcast transcript here

LinkedIn:Stephen-willardTwitter:sjwbrandingInstagram: @stephen.j.willardwww.emblaze.today stephen@emblaze.today

Valuable Resources:

Brand Tuned Scorecard
Brand Tuned Accelerator