Ian Paget, also known as Logo Geek, is a UK based graphic designer located in Manchester, who specialises in logo and brand identity design. He is the founder of Logo Geek, a professional logo design service, design blog, podcast and community.

In this episode, I asked Ian about his design process and how he goes about creating logos and other visual assets. He shares his insights on how to ensure a logo can represent a brand.

Among other things the episode covers:

• How to approach the design of symbols
• Meeting clients expectations around what visual creations can do for them.
• Ian’s approach in a naming project for a client.
• The common reasons why clients decide to improve their logos, and visual identity
• How a visual such as a logo represents what someone wants to be about
• Protecting assets such as logos through securing intellectual property

View the podcast transcript here

LinkedIn:Ian PagetTwitter: @ianpagetWebsite: logogeek.uk

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