When recipients note a business gift as memorable ROI of their business with the giver of the gift increases by 40 % according to an article by Forbes. So why don’t we do it more often? This episode looks at the simple power of giving, a GBP7bn industry in the UK which has grown 9.3% during COVID. So let's talk about what could be a strategy, how much is appropriate, and how to build feelings of reciprocity and trust with employees, partners and customers.

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