Poles Apart: Why People Turn Against Each Other, and How to Bring Them Together

On this episode of Better Business Outcomes, Stephen Waddington from Wadds Inc. welcomes author and a practitioner and researcher in the sphere of polarisation,  Alison Goldsworthy.

They discuss:

Why Alison started investigating polarisation after a she spoke out about a sexual assault that colleagues failed to recognise or acknowledge

  • Technology is a factor in amplifying polarisation but it isn’t the trigger. It results from societal, political and cultural issues
  • Polarisation can make a constructive contribution to discussion, debate and innovation
  • How Alison wrote Poles Apart with Laura Osborne and Alexandra Chesterfield during lockdown
  • Using polarisation as a communication tool can be incredibly powerful for good and bad
  • Finally, we hear the best suggestion of the series so far, for what drives better business outcomes

Presented by Sarah Waddington and Stephen Waddington

For more information visit https://www.wadds.co.uk/
With thanks to our production partners at What Goes On Media