When things are going well economically, people tend to get comfortable and fail to consider risk as much as they should. Now, with the banking crisis of 2023, this risk mindset is back at the forefront of everyone’s thinking. This week’s episode of the Entrepreneur to Employer podcast is about how to analyze risk using a 4-question framework.

In this episode, Brian shares his 4-question framework that you should use on a quarterly basis to perform a risk analysis of your business with examples of how this might look in the real world. He also shares steps for how to actually implement this practice into your business.

The 4-question framework Brian covers in this episode includes:

1. What is the probability that this particular issue or situation is actually going to happen?
2. How significant is the impact if this does happen?
3. How effectively can I measure the risk?
4. Is the risk worth the cost?

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