In this episode of the DevReady Podcast, our hosts Andrew Romeo and Anthony Sapountzis are joined by Guy Brunsdon, Founder and Managing Director of Sazoma Systems. Guy is a technologist and a product leader with global experience—from Silicon Valley (USA) to Cambridge (UK) to Australia. In this episode of the podcast, Guy talks to our hosts about his extensive networking and product management career and how he strives to help people discover and create cutting-edge products, services, and solutions from conception to launch that solve their most critical customer problems.Topics Covered:Background in NetworkingProduct ManagementSales-led growth as opposed to product-led growthChallenges facedThe secret to Cisco’s successDon’t find a solution that fits a problemFocus on the discovery processWhy do products and digital transformations fail?Jobs TheorySystems ThinkingImportant Time Stamps:Guy’s Background and Learnings in Networking (0:56 – 4:38)Entering the start-up space with Context Relevant (12:41 – 13:40)Going back to Cisco (13:41 – 15:13)Australia and product management (15:15 – 16:45)Challenges when launching products (17:18 – 22:09)What led to Cisco’s success?  (24:30 – 26:03)Move from a problem space to a solution space (26:56 – 28:14)Why do products and digital transformations fail? (30:20 – 36:07)Systems Thinking (43:16 – 47:38)Follow & Subscribe to the DevReady Podcast:Facebook: https://www.facebook.com/aerionTechLinkedIn: https://www.linkedin.com/company/aeri...Instagram: https://www.instagram.com/aeriontech/Apple Podcast: https://apple.co/36XdTFQSpotify: https://spoti.fi/2uaqDvtYouTube: https://www.youtube.com/@AerionAuTech