Are you an ACTION-TAKER?! Because, today – for ONE DAY ONLY – we’ve got an…episode where we’re breaking down toxic Bro Marketing into all its snake-oily parts.

A Legend in His Own Lunch Box, Aussie-based Steve Corney, shows us exactly why value-based business practices (with no icky manipulative marketing allowed) are needed now, more than ever.

But what’s more, he dares us to go a step further to seek out joy in the relationships we build, rather than transactions.

I promise you’ve never heard anything like this – there’s spicy, and then there’s Australian spicy!

Quick overview of what we cover:

• Why Steve never aspired to be a CEO, and how he ended up there anyways
• Why he derives (maybe too much?) pleasure from throwing wrenches into the twisted psychological sales techniques of Bro Marketers
• How there’s no such thing as giving away too much knowledge
• How he nurses his clients back to marketing health after they’ve been through the Bro Marketing wringer
• How automation actually enhances the human connection element in your biz (when used strategically)
• Who Steve calls “Time-Sucking Vortexes, Oxygen Thieves, Charlatans, Cereal Box Coaches…” and how to handle them
• What parts of the Life Coaching Business World he calls BS on
• The three elements you need to focus on to win at your next digital experience event
• What the heck is up with every offer ending in “7”

RESOURCES:

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT:

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

CONNECT WITH STEVE:

• Follow Steve: @steve_corney
• Connect on LinkedIn: @thisisstevecorney

Steve Corney is a self proclaimed legend in his own lunchbox who exists to help people communicate their value to their world by helping them harness the power and mythical wonder of digital experience. Steve runs Digital Experience Agency, Learn Awesome, coaches public speaking in the Public Speaking Gym and helps service business owners crush digital ed and events.

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This episode was first published at SustainableScaling.co/045