Can creativity exist in all kinds of entrepreneurship?

How can artists find the right people to buy their art and still stay true to themselves?

Is regular business advice something creatives should adhere to?

In the sixth episode of the COING Podcast, Natalia talked with David Parrish, an expert in the creative industries who works worldwide as a management consultant, trainer, business adviser, coach, and mentor.

As a firm believer in the potential of creative industries, David argues that each artist can use diverse business techniques for their own purposes. With over 20 years of experience in working with creatives and artists of all kinds, David has learned that showcasing empathy with them is great at helping them find their way.

“That’s what I call precision marketing. It’s not about the quantity, it’s not about ambition, or hope, or positive thinking. It’s about a precise match between what you’re doing and the customers.”

What he points out as crucial for any artist to successfully establish themselves and start selling their art is the focus on building that special and direct bond with their consumers — as it’s often the case that people want to buy experiences and not mere products.

Join Natalia and David in their discussion about strategic marketing**, finding the right markets to sell your art at, and how to avoid selling out and changing the nature of your artwork just for the sake of profits.

David's LinkedIn: https://www.linkedin.com/in/davidparrishuk/**

Follow COING on Social Media:

YouTube
LinkedIn
Facebook
Instagram
Twitter