On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.
Topics discussed include:
Anouar’s background and career path.
The evolution of economics from being strictly theoretical to being scientifically tested.
The inherent bias in conducting hypothetical surveys as market research.
Measuring demand by studying subjects with a financial stake tied to their answers.
Why the good nature of humans is detrimental to conducting scientific research studies.
The ways AI could completely change the market research space without the industry proactively adding safeguards.
Resources:
https://veylinx.com/
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