On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency.
Key Takeaways:
(02:25) The shift from consulting to data-driven retail strategies.
(06:32) The importance of tactical decision-making in marketing and sales.
(06:59) Budget redirection towards e-commerce in leading companies.
(11:15) Retail media’s influence on consumer behavior.
(13:48) Utilizing retail media and basket information for customer targeting.
(14:14) The critical role of sales decomposition in retail.
(16:56) The future of retail with AI chatbot technology.
(17:19) Launching user-friendly text advice platforms for retail decisions.
Resources Mentioned:
Convert Group
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