Mindfulness is a way of life rather than an isolated activity, and as such, it can be applied to virtually any aspect of our daily lives. And what is more daily than eating?
The beauty of mindful eating is that it's not about eating healthily 100% of the time necessarily, just like mindful living isn't about living healthily 100% of the time. It's about sustaining your overall well-being in the long run and listening to your real needs rather than empty impulses.