When you think about your podcast, do you think about search engine optimization? You should! More people are looking for podcasts on Google. So, your podcast website has got to be optimized for search engines.

My guest today, Brandon Leibowitz, shares essential information on what you can do to help Google discover your podcast website.

In this episode, you’ll learn:

• What search engine optimization really is
• How Google’s algorithm works
• Why getting Google to trust you is so important
• Essential steps you can take to improve your SEO
• What backlinks are
• How you can get high-quality backlinks