MedTech Business Academy: Recent Episodes
MedTeXperts
Attention MedTech executives: Are you looking to grow exponentially and remain competitive in the MedTech Industry? Our renowned professors, the MedTeXperts, have launched a new podcast, the "Medtech Business Academy," where you can earn your MEDTECH MBA! We will be sharing our insights related to all aspects of Medtech commercialization including strategies for engaging with distributors, digital marketing, inside sales, clinical experience marketing, and healthcare economics. Download your episode on Spotify, Apple iTunes, or wherever you listen to your favorite podcasts.
Trade shows are expensive, time-consuming, and frequently disappointing. Yet medtech companies continue attending them because exhibiting is treated as a cost of doing business rather than an investment that must produce a measurable return.
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Mike Sperduti examine why 86% of companies rate their conference ROI as poor or fair and what the successful 14% do differently. They discuss how shrinking provider travel budgets, fewer decision-makers on the show floor, and more informed buyers have changed the value of the traditional booth strategy.
The conversation explores how medtech companies can select the right conferences, identify and contact decision-makers before the event, create compelling reasons for attendees to engage, and shift spending from oversized booths toward meetings, demonstrations, speaking opportunities, customer appreciation, and pre-show marketing.
Trade shows still have a place in medtech. However, companies can no longer simply arrive, build a booth, and expect the right customers to appear. Success requires a strategy that begins before the show, creates meaningful face-to-face interactions during it, and continues with disciplined follow-up afterward.
In this episode of the Medtech Business Academy, Mike Sperduti is joined by Skender Daerti, Tom Hickey, and Scott Alexander for a conversation about what winning medtech companies are doing differently in today’s market.
The group breaks down why the old medtech sales playbook is no longer enough. Physician employment, value analysis, longer sales cycles, tighter budgets, and workflow pressure have changed how hospitals evaluate new technology. A strong clinical claim still matters, but successful companies now have to connect the clinical, financial, and operational story in a way that speaks to every stakeholder involved in adoption.
The panel also discusses why customer insight needs to happen earlier, why marketing should be treated as consistent market education, and why pipeline has to be engineered instead of left to chance. From better targeting and stronger data to inside sales, workflow design, and smarter use of field sales resources, this episode explores the practical shifts that separate companies gaining traction from those still relying on outdated assumptions.
If your team is trying to accelerate adoption, improve commercialization, or better understand how healthcare buying has changed, this conversation is worth a listen.
Watch now and subscribe for more conversations on medtech growth, adoption, and commercialization.
Education is often treated as something that happens after a medtech product is sold. In this episode of the Medtech Business Academy, Eric Poirier, CEO of Atmosphere Apps, joins Scott Alexander, Barbara Strain, and Skender Daerti to explain why education should be viewed as a core part of adoption, customer satisfaction, and long-term account protection.
The conversation centers on a simple but important idea: education can become a moat. When clinicians, sales teams, educators, and hospital stakeholders have easy access to the right information at the right time, a product becomes easier to use, easier to support, and harder to displace. That kind of education strategy can reduce friction, support value analysis, and strengthen the relationship between medtech companies and their customers.
Eric shares lessons from years of building mobile and web-based education tools in healthcare, including why apps fail when they try to do too much, why every tool needs a clear focus and internal champion, and why adoption does not happen just because a platform exists. The group also discusses the growing role of AI in education content development, from short-form audio training to transcripts, quizzes, learning objectives, and multilingual workflows.
For medtech leaders thinking about digital education, app development, clinical training, or post-sale adoption, this episode offers a practical look at what works, what fails, and where the opportunity is heading next.
The way medtech buyers learn, evaluate, and engage has changed, but many commercial teams are still working from an older playbook.
In this episode of Medtech Business Academy, Scott Alexander is joined by Skender Daerti, Barbara Strain, and Mike Sperduti for a conversation on how medical device companies need to rethink their approach to sales, marketing, and customer education. The panel discusses why buyers are no longer waiting for a rep to bring them information, how hospitals are looking inward to identify their own gaps, and why medtech companies need to show up with education before the buying cycle begins.
The conversation explores the shift from transactional selling to relationship-driven education, the growing role of digital and social channels, and why companies that understand their customers’ problems better than anyone else will be positioned to win.
At the center of the discussion is a simple but urgent idea: medtech selling is at an inflection point. The companies that continue to control information will struggle. The companies that educate, build trust, and meet buyers where they are will create the advantage.
The Inflection Point Medtech Can't IgnoreFor years, medtech commercialization has largely been driven by product expertise, relationships, and the efforts of individual sales representatives. But healthcare buying decisions have changed.
In this episode of the MedTech Business Academy, Skender Daerti, Barbara Strain, and Scott Alexander discuss what they believe is a major inflection point for the industry: the shift from transactional selling to strategic commercialization.
The conversation begins with a discussion about personas and quickly expands into a broader examination of how hospitals and health systems evaluate new technologies today. The panel explores why clinical champions alone are rarely enough to drive adoption and why successful companies must understand the priorities of financial, operational, IT, and value analysis stakeholders as well.
Along the way, they share real-world examples of products that struggled because key decision-makers were overlooked, discuss how organizational structures continue to evolve through mergers and consolidation, and examine why many sales teams are being asked to navigate increasingly complex buying environments without sufficient strategic support.
Key topics include:
• Identifying the stakeholders who truly influence adoption
• Understanding clinical, financial, operational, and technology personas
• Common commercialization mistakes that slow adoption
• The growing role of value analysis in healthcare purchasing
• How marketing can provide strategic support to the field
• Why medtech may be entering a new era of commercialization
Whether you're a marketer, salesperson, product manager, clinical leader, or executive, this episode provides a thoughtful discussion on how healthcare purchasing is changing and what medtech organizations must do to adapt.
In this episode of the MedTech Business Academy, Scott Alexander, Barbara Strain, and Mike Sperduti sit down with Frank Jaskulke of Avio Medtech for a practical conversation on what really separates successful medtech startups from the ones that stall. From credibility and execution to commercialization, networking, market fit, and the hidden costs of scaling sales, Frank shares clear, experience-based advice for innovators trying to move from concept to adoption.
The discussion also covers common startup blind spots, why solving a real market need matters more than falling in love with a solution, how to think about value analysis and workflow improvement, and where Frank sees some of the most exciting opportunities in medtech today.
Whether you're building, launching, investing in, or advising medtech companies, this episode is packed with insight you can put to work right away.
MedTech #MedicalDevice #HealthcareInnovation #StartupStrategy #Commercialization #ValueAnalysis #MedTechBusinessAcademy
Healthcare value is changing fast in 2026. Cost pressure, CMS policy shifts, and the move toward value-based care are forcing hospitals, suppliers, and value analysis teams to rethink how value is defined and measured.
In this kickoff episode of the Creating Value Series, host Skender Daerti is joined by value analysis experts Barbara Strain, Jenell Robinson, and Terri Nelson to break down the evolving value equation in healthcare.
They discuss the classic formula Value = Quality ÷ Cost, why that equation is becoming more complex, and how hospitals are increasingly evaluating outcomes, efficiency, patient experience, and operational impact when making purchasing decisions.
This episode explores:
• How value analysis teams actually evaluate clinical products
• Why the lowest cost product is not always the highest value
• How CMS changes influence hospital purchasing decisions
• The role suppliers play in demonstrating meaningful value
• Why future value decisions may become more theoretical and outcomes-driven
If you work in medtech, hospital supply chain, clinical leadership, or healthcare strategy, this episode provides a practical look at how value analysis is evolving and what it means for product adoption.
This episode launches our new Creating Value series, where we will explore conversion compliance, supplier collaboration, value analysis processes across different healthcare systems, and more.
Subscribe for more conversations on healthcare value analysis, medtech strategy, and hospital decision-making.
Medtech’s New Battleground
In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, and Scott Alexander discuss the forces shaping the medical device industry today. With strong earnings and renewed M&A activity, capital is flowing back into medtech. At the same time, hospitals continue to face staffing shortages, labor pressures, and operational constraints.
The conversation explores why workflow and operational efficiency are becoming critical factors in technology adoption. As providers try to do more with fewer resources, medtech companies that simplify processes and integrate into clinical workflows may have the greatest competitive advantage.
This episode examines the intersection of industry consolidation, AI-driven investment trends, and hospital operational realities, and what it means for medtech leaders navigating the next phase of the market.
2026 Kickoff sets the stage for what’s ahead in medtech. In this episode of the MedTech Business Academy, Skender Daerti is joined by Barbara Strain, Scott Alexander, Mike Sperduti, and Tom Hickey to reflect on the turbulence of 2025 and unpack what it means for selling, marketing, and implementing medical technology in 2026.
The panel discusses why uncertainty stalled decision-making last year, how tariffs and supply chain pressures changed provider behavior, and why conversion fatigue and implementation burden are killing more deals than ever. From educational marketing and smarter prospecting to clearer clinical, financial, and operational value messaging, this conversation focuses on what actually moves opportunities forward in today’s environment.
Looking ahead, the group explores CMS reimbursement changes, evolving provider priorities, investor expectations, and the growing need for adaptability as AI and new ways of working reshape how relationships are built and maintained.
Key themes in this episode:
- What 2025 revealed about the medtech market
- Why adoption friction matters more than price
- How to build pipeline in a slower, noisier market
- CMS changes and their impact on providers and suppliers
- Adaptation as the defining skill for 2026
???? Like, subscribe, and share this episode with someone planning their 2026 medtech strategy.
How do you build advisory boards that actually change your commercialization trajectory instead of checking a box? The panel breaks down who to invite, what to ask, and how to turn insight into action.In this episode of the Medtech Business Academy, host Scott Alexander sits down with Skender Daerti, Barbara Strain, and Mike Sperduti to go deeper on voice of customer by focusing on one of the most underused tools in medtech: advisory boards.
They unpack what a modern advisory board really is, how it differs from one-off focus groups, and why the best boards are “snowflakes” that look different for each product, market, and objective. Skender introduces the idea of “closing the circuit” across all personas who touch a product, from physicians and nurses to EVS, biomed, IT, and quality leaders.
The group explores how to avoid the trap of getting “say” data that never turns into “do,” why you should pay advisors to tell you what you do not want to hear, and how to balance gray-bearded experts with emerging clinicians who understand today’s channels and behaviors. They wrap with practical steps for building your first advisory board, setting objectives, holding advisors accountable, and knowing when the right move is to kill a project.
If you are in medtech leadership, product management, marketing, or sales, this episode will give you a concrete playbook to design advisory boards that create a real unfair advantage in your market.
In Episode 7 of the Value Analysis Expert Series, Skender Daerti sits down with Barbara Strain, Terri Nelson, and Jenell Robinson to unpack indirect spend and why it belongs inside the value analysis conversation. From rentals and courier services to waste, valet, instrument repair, and placement agreements, the panel shows how these choices shape patient flow, compliance, budgets, and outcomes. Learn the questions value analysis teams ask, the metrics that matter, and how to engage supply chain early so departments avoid hidden costs and lost leverage.
The team unpacks a practical playbook for voice of customer in medtech. Learn how to recruit across the real buying committee, ask intent questions that forecast adoption, and focus on operational ease so your product clears the bandwidth barrier inside hospitals. Walk away with first steps to build buyer personas, create an internal champion, and keep a non-sales conversation running in the market.
Key takeaways:
- Do not generalize one cohort’s feedback across the committee
- Test intent with do oriented questions instead of nice to hear statements
- Operational simplicity is a decision driver when staffing is thin
- Build a champion and arm them to speak for finance and operations
- Keep VOC continuous to prevent point in time blind spots
- Use associations and local chapters to reach hard to access roles
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Linda Lybert, founder and executive director of the Healthcare Surfaces Institute, for an eye-opening conversation about the unseen role that materials and cleaning practices play in patient safety.
Linda shares how a simple sales visit led to a decade-long mission to improve the way hospitals think about surface disinfection and design. From launching global task forces to breaking down silos between infection prevention, facilities, and manufacturers, she explains how collaboration and persistence are essential to driving change in healthcare environments.
Listeners will gain practical insight into how surface selection, training, and communication across departments can reduce healthcare-associated infections (HAIs), extend product life, and protect brand reputation.
Key Topics:
- Why surfaces matter for infection prevention and patient outcomes
- The hidden costs of material damage and improper disinfection
- How collaboration between clinicians and manufacturers creates safer environments
- Strategies for overcoming “no” and building momentum for change
- The global effort to standardize cleaning, testing, and education
In this episode of the Value Analysis Expert Series, Jenell Robinson, Terri Nelson, and Barbara Strain discuss how Unique Device Identifiers (UDIs) are transforming value analysis. From recall management to data-driven product evaluations, UDIs provide a common language that helps hospitals and suppliers align on outcomes, cost, and operational impact.
Learn how UDIs:
- Improve traceability and safety during recalls
- Enable more accurate product comparisons and evaluations
- Connect clinical, financial, and operational data for better decisions
- Support retrospective reviews and continuous improvement
Whether you are a medtech supplier preparing for product evaluations or a healthcare leader working to streamline decisions, this episode shows why UDIs are more than codes — they are a foundation for credible, patient-centered decision making.
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Our 100th episode is a look back and a look ahead. Skender Daerti is joined by Barbara Strain, Colleen Patterson, Scott Alexander, and Mike Spurduti to reflect on how the show began during the Great Isolation and what four years of industry change have taught us.
In this episode you will hear:
- How inside sales, digital marketing, and virtual education reshaped commercial models in medtech
- Why listening to the real world through voice of customer, human factors, and market research beats build it and they will come
- Provider side realities from supply shortages to today’s financial pressures and operational efficiency needs
- The rise of Women in Medtech and why representation changes how decisions get made
- What is next for the industry, including data and AI in outcomes and sales, private equity’s growing influence, rural health challenges, and the impact of policy and tariffs
Takeaways: change is constant, execution matters, and the companies that adapt with clear value and real customer insight will win the next four years.
Featuring
Skender Daerti
Barbara Strain
Colleen Patterson
Scott Alexander
Mike Spurduti
If this conversation helps you see the forest and not just the tree, subscribe for the next 100.
Host Scott Alexander sits down with Barbara Strain and Mike Sperduti to cut through the AI noise and focus on where it truly delivers value in the medical device world. Rather than debating models, the panel shares real use cases that speed decisions, strengthen commercial execution, and reduce costs.
What you’ll learn:
How AI shifts us from data rich and information poor to faster, better decisions for providers and suppliers
Practical sales applications like customer prep, role play, and building sharper decks without sounding generic
Using AI for innovation and IP work alongside expert legal review
Why prompt “chunking” beats all-in-one asks, and how to validate sources before acting
Provider-side examples including RFP review in minutes and cleaning surgical preference cards
When not to use AI for content creation, and how to keep originality and copyright control
The real advantage in the AI era: curiosity, judgment, and assembling the pieces into something new
In this episode of the Women in Medtech series from the Medtech Business Academy podcast, host Colleen Patterson sits down with Tiffany Wilson, President and CEO of the Science Center in Philadelphia.
With over 20 years of experience bringing healthcare technology from bench to bedside, Tiffany shares what it really takes to transform innovation into impact. She breaks down the key risks every startup must overcome, why leadership development is just as critical as funding, and how health systems can create clearer pathways for startups to engage.
Topics covered include:
- The difference between innovation and measurable impact
- Technology, regulatory, and commercialization risk
- Why there is no consistent “front door” for startups in healthcare
- The people factor behind successful companies
- Global innovators entering the U.S. market
- Why speed is not a strategy in medtech
Whether you are a founder, investor, or healthcare leader, Tiffany’s insights provide a clear-eyed look at what drives success in today’s medtech ecosystem.
In this episode of the Medtech Business Academy, Skender Daerti, Scott Alexander, Mike Sperduti, and Barbara Strain explore the evolution of medtech buying decisions and the growing influence of centralized purchasing. The discussion covers how value analysis committees and supply chain teams are reshaping the decision-making process, the critical role of marketing in driving strategy, and how sales teams can adapt to this new reality.
From leveraging digital tools to leveling the playing field for smaller companies, the panel shares practical insights on connecting with key stakeholders, cutting through generic content, and creating a strong implementation strategy. Whether you’re a startup or an industry leader, you’ll gain actionable strategies to thrive in today’s competitive medtech market.
Medtech is heating up in the second half of 2025—is your company ready?
In this episode of the Medtech Business Academy podcast, Skender Daerti is joined by Tom Hickey, Barbara Strain, and Scott Alexander to explore how smart medical device companies are navigating renewed momentum, shifting provider dynamics, and emerging investment opportunities.
You’ll learn:
✅ What’s driving renewed activity in the medtech and healthcare markets
✅ How provider constraints are impacting purchasing decisions
✅ Why capital equipment and government accounts are key growth areas
✅ What commercial teams must do now to compete and win
✅ How rural health, M&A, and investor trends are shaping the landscape
Whether you're in medtech marketing, sales, strategy, or clinical operations, this episode delivers practical insight into how top-performing companies are preparing for a strong finish to 2025.
Subscribe for weekly episodes focused on medtech strategy, value analysis, and commercialization.
medtech #medicaldevices #healthcarestrategy #valueanalysis #medicaltechnology #medtechmarketing
In this episode of the Women in Medtech series, host Colleen Patterson is joined by Abby Norfleet, Barbara Strain, and special guest Jennifer O’Reilly, Vice President of National Accounts at B. Braun’s Outpatient Division and Board Chair for Corporate Partners at Professional Women in Healthcare (PWH).
Together, they unpack the myths of leadership, the invisible labor holding professionals back, and the real steps to building a fulfilling career in medtech. Jennifer shares candid insights from her 25-year journey—from being recruited out of college to leading national accounts and mentoring women through PWH.
Key takeaways include:
- Why stating your career intentions matters
- How to spot (and stop doing) non-promotable work
- What effective mentorship really looks like
- Why career progression isn’t always a straight line
If you’ve ever been told you’re “too valuable” to promote or feel stuck in your current role, this episode is a must-listen.
In Episode 94 of the Medtech Business Academy, Skender Daerti and Barbara Strain tackle the uncertainty gripping today’s healthcare ecosystem. With macroeconomic signals sending mixed messages and the passage of the so-called “Big Beautiful Bill” creating new Medicaid challenges, both providers and suppliers are frozen in indecision.
This episode breaks through the paralysis.
Skender and Barbara explore the current “deer in headlights” moment across the industry and outline tangible steps medtech leaders can take now to prepare for either a market boom or a deeper stall. Topics include:
- How tariffs, Medicaid shifts, and rural hospital strain are shaping the landscape
- Why value propositions must evolve for 2025 and beyond
- Practical strategies to lean your portfolio, reframe your messaging, and re-engage your customers
- The overlooked opportunities in pediatrics and under-resourced markets
- What it means to "hit them where they ain't" in today’s environment
Whether you're staring at flat sales or waiting for a signal to invest, this conversation will help you act with clarity, mitigate risk, and set the stage for growth.
Why do so many promising medical technologies stall in the value analysis process?
In this episode of the Value Analysis Expert Series, Skender Daerti is joined by three of the most respected leaders in the field: Terri Nelson, Jenell Robinson, and Barbara Strain. Together, they explore the real-world barriers medtech suppliers face when navigating hospital Value Analysis Committees (VACs)—and what it takes to overcome them.
✅ What happens behind the scenes in a VAC
✅ How suppliers can better prepare and align
✅ Why timelines shift—and how to anticipate it
✅ What the best-performing teams do differently
Whether you're in clinical, marketing, or sales, this conversation offers unfiltered insights from the people who actually run the process.
Market Pressures, Medtech Strategy, and Provider Perspectives
In this special two-person episode, Scott Alexander and value analysis leader Barbara Strain discuss the state of medtech commercialization in 2025—from shifting provider priorities to evolving supplier expectations.
You’ll hear insight on:
- Mid-year pressures on provider systems and medtech companies
- Why traditional goals no longer apply—and how to “skate to where the puck is”
- What manufacturers must do to differentiate in today’s procurement environment
- How KOLs can drive account penetration and peer-based education
- The critical role of supply chain stability, product quality, and ease of training
- Why full adoption is harder than new logo wins—and what to do about it
Whether you’re navigating RFPs, aiming for higher contract win rates, or repositioning your message, this conversation offers timely strategies from both sides of the table.
Chait Razdan, CEO of Care+Wear, joins the Medtech Business Academy to discuss innovation in patient-centered design, navigating tariffs, and building trust with hospitals. Learn how transparency, community, and iteration drive success in today’s complex medtech landscape.
In this episode of the Value Analysis Expert Series, Terri Nelson is joined by seasoned value analysis leaders Barbara Strain and Jenell Robinson to tackle a critical but often overlooked topic: supplier education.
Whether you're a medtech sales rep, clinical liaison, or value analysis professional, this conversation unpacks what suppliers don’t know—and what hospitals must do to ensure better engagement, compliance, and outcomes.
In this episode of the Women in Medtech podcast, we welcome back Emily Levy, CEO and co-founder of Mighty Well, for an inspiring update on her entrepreneurial journey. Emily shares how Mighty Well secured an Innovation Voucher from the state of Rhode Island, expanded its partnership with Prism Medical, and is leading a new conversation about recovery, wellness, and patient-centered design in medtech.
Emily also opens up about her own healing journey, her work with the Cartier Women’s Initiative, and how her company is evolving to support patients beyond vascular access. Whether you’re a medtech founder, clinician, innovator, or patient advocate, this episode is filled with insights on funding, leadership, and whole-person care.
In this episode of the Value Analysis Expert Series, Skender Daerti is joined by Barbara Strain, Jenell Robinson, and Terri Nelson to explore how suppliers and value analysis professionals can move beyond transactional interactions and build true partnerships.
They discuss common missteps in supplier engagement—like rigid volume commitments and outdated messaging—and share how to approach contracting conversations with strategy, flexibility, and respect for clinical realities. The panel breaks down the importance of understanding evolving standards of care, the role of physician preference, and how to use risk-sharing and proactive communication to avoid friction.
Whether you’re a supplier looking to better navigate the value analysis process or a provider refining your approach to vendor collaboration, this episode offers grounded, practical insight into building stronger, smarter healthcare partnerships.
In this episode of the Women in Medtech Podcast, nurse entrepreneur Tamara Al-Yassin, CEO of The Nursing Beat, shares how she went from trauma nurse to founder of a fast-growing digital media company built by nurses, for nurses.
With insights into burnout, nurse-led startups, and the power of clinical voices in medtech, Tamara discusses how The Nursing Beat is reshaping how nurses access news, resources, and mentorship. We explore the rise of Gen Z nurses, the role of AI in healthcare, and what it means to lead with authenticity in a changing system.
Whether you're in medtech, nursing leadership, or digital health, this conversation will resonate with anyone passionate about clinician-driven innovation and the future of care.
In Episode 88 of the Medtech Business Academy Podcast, hosts Skender Daerti, Barbara Strain, and Scott Alexander dive into the exciting future of medical technology. Inspired by the growing enthusiasm among healthcare providers for transformative tech innovations, the conversation highlights how medtech companies are uniquely positioned to revolutionize healthcare delivery. The trio discusses how emerging technologies, particularly AI, offer unprecedented opportunities to enhance clinical efficiency, reduce healthcare waste, and ultimately improve patient care.
Scott emphasizes the importance of thinking beyond incremental improvements and instead focusing on groundbreaking innovations that redefine healthcare possibilities. Barbara underscores the need for meaningful partnerships between medtech providers and healthcare systems, aiming to streamline operations and maximize value. Skender encourages industry leaders to embrace bold thinking, foster inspiration, and drive significant advancements in medical technology.
Tune in to discover how embracing innovation, asking critical questions, and pushing the boundaries can place your company at the forefront of healthcare transformation.
Did you know medical device surfaces could be contributing significantly to hospital-acquired infections? On Episode 87 of the MedTech Business Academy Podcast, our guest Linda Lybert from the Healthcare Surfaces Institute (HSI) and ISSA reveals why surfaces in healthcare settings are critical—yet dangerously overlooked.
Join top value analysis experts as they discuss strategic methods to influence device adoption, improve clinical outcomes, and navigate healthcare decision-making processes. Learn how value analysis can drive success in the healthcare sector, particularly for medical device sales and marketing professionals aiming for impactful results.
The Women in MedTech podcast discusses 2025 healthcare trends, including AI, personalized medicine, and the impact of CMS Teams.
In this episode of The Medtech Business Academy, experts Mike Sperduti, Barbara Strain, and Scott Alexander share actionable strategies to make 2025 a successful year for medtech professionals. They highlight the importance of focusing on the right audience, investing in effective digital marketing, and mastering meaningful sales conversations. The episode emphasizes collaboration, customization, and treating every interaction with clients as a human-first approach to drive results.
Medtech 2025, innovation, AI, automation, healthcare disruption – In this episode of the Medtech Business Academy, Skender Daerti, Barbara Strain, Tom Hickey, and Mike Sperduti dive into the transformative forces shaping the medtech industry as we approach 2025. From the integration of AI and robotics in healthcare operations to navigating tariff changes, evolving supply chains, and fractionalized sales models, our experts discuss how companies can adapt and lead. Explore strategies for embracing innovation, enhancing adoption, and addressing workforce challenges in a rapidly changing landscape. Stay ahead with actionable insights to thrive in the year ahead. Happy New Year!
Skender Daerti, Barbara Strain, and Scott Alexander share 2024 trends, insights, and key takeaways to shape 2025 strategies. Learn how medtech leaders are adapting to industry shifts and creating value for clients.
Key Highlights:
- Rising importance of educational marketing and direct-to-consumer strategies.
- Shift towards fractional staffing and flexible resource management in medtech.
- Building stronger provider-supplier partnerships to navigate workforce challenges.
Skender and Barbara explore the reasons behind the fast-paced fall in medtech, focusing on staffing shortages, value, and the in-source vs. outsource debate.
In episode 80 of the Medtech Business Academy, Mike Sperduti, Scott Alexander, and Thomas Hickey discuss the evolving relationship between sales and marketing in medtech. They explore lead quality, digital campaigns, and the role of thought leadership in driving sales.
In this episode of the Women in Medtech Podcast, host Colleen Patterson, guest Deena Brecher (Chief Nursing Officer at Mednition), and co-hosts Abby Norfleet, Barbara Strain, and Stephanie Pitts explore the role of AI in nursing. They discuss how AI tools like Mednition’s Kate support, not replace, nurses by reducing administrative burdens and enhancing decision-making in emergency care. The episode highlights the importance of nurse-first AI and the integration of technology in healthcare.
Join us as Morris Miller, CEO of Xenex, shares how the LightStrike+ Microbial Reduction Robot is transforming patient safety through innovative technology and evidence-based research. Learn about the challenges Xenex overcame to achieve FDA approval and how they’re making a significant impact in healthcare facilities worldwide.
In the "Leads Open, Leads Closed" episode of the Medtech Business Academy Podcast, hosts Skender Daerti, Mike Sperduti, and Barbara Strain dive into the nuances of nurturing and closing sales leads in the medical technology sector. They discuss the importance of a structured sales process, the critical role of understanding customer needs, and the art of converting initial interest into successful sales. This episode offers a blend of expert advice and actionable strategies, making it a must-listen for anyone looking to enhance their sales effectiveness in the medtech industry.
Join Scott Alexander, Barbara Strain, and Mike Sperduti in Episode 75 as they uncover top lead generation strategies for medtech success!
In this insightful episode of the Medtech Business Academy's Women in Medtech series, host Stephanie Pitts and co-hosts Colleen Patterson and Barbara Strain dive deep into the themes of innovation and failure in the medical technology field. Drawing inspiration from the book "The Heart of Innovation," they explore the essential balance between embracing failure as a stepping stone and driving genuine innovation to meet authentic demands. The discussion candidly addresses the particular challenges women face in the industry, highlighting the importance of diverse perspectives and the courage to face setbacks head-on. This episode is a must-listen for anyone interested in the intricate dance of success and failure in the pursuit of groundbreaking medical technology advancements.
In this episode of the Med Tech Business Academy, we delve into the pivotal role of Key Opinion Leaders (KOLs) in driving authentic demand within the medtech industry. Skender Daerti, Barbara Strain, and Scott Alexander discuss how influencer marketing has evolved in healthcare, highlighting the importance of managing expectations and effectively utilizing KOLs. Discover strategies for leveraging KOLs to enhance patient outcomes, gain market share, and establish thought leadership. Join us for an insightful conversation on why KOLs are the unsung heroes of medtech innovation.
The post Ep. 71 – Unlocking Value Analysis in Medtech with Barbara Strain appeared first on MedTexPerts.
In this episode of the Medtech Business Academy, hosts Mike Sperduti and Thomas Hickey dive into the world of value analysis with industry expert Barbara Strain. Often hailed as the "godmother" of value analysis, Barbara shares her extensive knowledge on this critical aspect of the medtech industry. The discussion covers the evolution of value analysis, its importance in today’s market, and the distinction between value and price. Listeners will gain insights into how value analysis impacts product implementation, the role of persona-driven value statements, and the significance of thorough market understanding. This episode is packed with practical advice for medtech professionals aiming to enhance their market strategies and better serve their clients.
In this episode of the Women in Medtech Podcast, hosted by Colleen Patterson alongside Barbara Strain and Abby Norfleet, we delve into the book "The Heart of Innovation: A Field Guide for Navigating Authentic Demand." The discussion centers on medtech innovation and the concept of authentic demand, exemplified by products that naturally integrate into daily life. Despite the absence of co-host Stephanie, the team explores the challenges and nuances of identifying true market needs versus superficial wants. The episode underscores the importance of understanding customers' genuine requirements and transforming innovative ideas into indispensable solutions.
Join the Med-TeXperts and guest Rob Ferguson from Excelerant Consulting as they dive into the crucial process of landscape assessments. Discover why this often-overlooked step is essential for med tech, pharma, and biotech companies, and learn practical tips to navigate market complexities and drive business success.
The post Ep. 69 – From Patient to Entrepreneur: Emily Levy’s Journey with Mighty Well appeared first on MedTexPerts.
Tune in to another engaging episode of the Medtech Business Academy Podcast, where our Med-TeXperts discuss with Chaitenya "Chat" Razdan, CEO of Care+Wear, his journey from investment banking to med tech innovation. Chat shares how personal experiences inspired him to enhance patient care by blending functionality with fashion in patient wear. This episode provides insights from industry leaders and explores advancements in med tech, offering valuable perspectives for healthcare professionals, patient advocates, and tech enthusiasts on improving patient and clinician experiences through innovative design.
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Listen in to the Medtech Business Academy’s Women in Medtech podcast with hosts Colleen Patterson, Barbara Strain, Abby Norfleet and Stephanie Pitts as they have a conversation with Pat Deno and Lindsey Roddy from Roddy Medical. Pat is the Chief Operating Officer, with over 30 years of experience in Medical Device, Biotech and Pharma and Lindsay is the founder and CEO of Roddy Medical, an organization aiming to improve clinical and patient safety with an innovative new medical device. You may also remember hearing them mentioned in episode 38 of the podcast featuring SONSIEL. Be sure to subscribe!
Join the Med-TeXperts as they dig into a report on the top problems facing healthcare executives today. Scott Alexander, Skender Daerti, and Barbara Strain lead the conversation on this episode of the Medtech Business Academy.
The post Ep. 43 – A Question of Mentorship – Anastasia Mironova appeared first on MedTexPerts.
Joining us today for our conversation about Mentorship is Anastasia Mironova, founder and CEO of Coaching with Anastasia - a coaching and career advisory firm focused on the development of Women leaders within Medtech, Biotech and life science. Anastasia is deeply committed to empowering fellow women, fostering their professional success, and nurturing their growth. So join us and find out the single most powerful thing you can do as a mentor, and how you can be a better mentee, too.
The Med-TeXperts look at what's coming around the corner for #medtech:#HurricaneSeason, #InterestRates, and #BorrowBabyBorrow. Subscribe to the #MedtechBusinessAcademy & stay ahead of the market.
Listen in to the latest #WomenInMedtech #podcast with Special Guest @Abbi Jones. Abbi is the founder and CEO of Medpaper & the inventor of its flagship product: Eco•pi (https://ecopi.health/). She is an #industrydisruptor & is passionate about giving a comfortable & sustainable #patientexperience. An #entrepreneur at heart, this #medtechinnovator credits her success to her #drive, #perseverance, and #support. Thank you, Abbi, for a great conversation. As always, don't forget to subscribe so you'll never miss an episode.
The post Ep. 40 – The Triple Threat for Medtech: Inflation, Labor, and Supply Chain appeared first on MedTexPerts.
Today the MedteXperts are joined by Scott Centea from AngioDyanmics.
Scott entered AngioDynamics in 2005 as a sales representative serving the Carolinas. He served in a variety of positions, culminating in his most recent promotion to Sr. Vice President/General Manager of Endovascular Therapies and Peripheral Artery Disease. He continues to play a pivotal role in steering the company through an intentional transformation with an emphasis on his Endovascular Technologies business. His strategic insights and commitment to innovation have been instrumental in accelerating AngioDynamics' growth and expanding its market presence in these focused areas. Under his leadership, the company has solidified its position as a global leader in minimally invasive medical devices and technologies, helping providers advance care and wellness through innovation. Listen in to learn more about his insights and don't forget to subscribe!
We are fortunate to have Hiyam Nadel, from SONSIEL with us today. SONSIEL is the Society of Nurse Scientists, Innovators, Entrepreneurs, and Leaders. Hiyam also individually has an extremely impressive track record of bring the Center for Innovations in Care Delivery Director at Massachussets General Hospital, an inaugural Johnson and Johnson fellow, selected as Innovation Learning Network Changemaker, was a recipient of the 2020 Extraordinary Women in Advancing Healthcare Award, wrote the book: The Rebel Nurse handbook: Inspiration Stories by Shift disrupters and is the founder and president of SONSIEL. Listen in and subscribe!
Today is a little different at the Medtech Business Academy, as we are doing out first episode in our Women in Medtech series. This series will be interspersed into the normal MBA podcast and will focus on featuring female leaders, inventors and entrepreneurs that are changing the healthcare and medtech landscape. Listen in, and hit subscribe so you'll never miss an episode!
The post Ep. 35 – Leveraging AI and Preparing for a New Future appeared first on MedTexPerts.
Hello, and welcome to episode 35 of the MBA Podcast. On today’s show, the MedTexperts discuss AI and the pressures Healthcare and Medtech are using it to resolve. How can you use AI to improve your own work? Listen in and hit subscribe below.
The post Ep. 34 – Design Thinking with Guest Suzy Engwall appeared first on MedTexPerts.
Listen in to episode 34 of the MBA Podcast, where our hosts welcome guest and healthcare innovator Suzy Engwall. Suzy and the MedTeXperts explore the concept of Design Thinking - What it is, why you need it, and how to use it. Don't forget to subscribe below!
Welcome to today’s episode of the Medtech Business Academy. The Med-TeXperts are joined by two members of the Kurin team, Bob Rogers and Abby Norfleet. They will be reviewing their successes and challenges in bringing a new product to market, as well as the approach that has helped them find success. Let’s go ahead and listen in.
Hello and welcome to Episode 31 of the MBA podcast. Today the medtexperts welcome Dr. Mark Adelman, CMO at Syntactx CRO in New York City. Dr. Adelman and the hosts discuss the impact of the financial deficits in the global hospital environment, the trickle down to staffing, and what hospital administration needs to hear when you’re bringing them new technology. Let’s listen in!
On this episode of the Medtech Business Academy Podcast: Building on the conversation with last episode’s special guest Crystal Wagner, we welcome to the MBA Podcast today CNO Dr. Lewis Perkins. Lewis and the team delve into the challenges he is facing and the innovative solutions he is coming up with, including virtual support teams for new nurses and adopting technology solutions that reduce labor time.
Hello and welcome to the latest episode of the MedTech Business Academy podcast. This week our regular MedTexperts, Barbara Strain, Mike Sperduti, Scott Alexander, and Skender Daerti, are joined by special guest Nurse Manager Crystal Wagner. Listen as Crystal, Barbara, Scott and Skender discuss the current state of the healthcare landscape: staffing issues, clinical education, what the nursing community is looking for, and how industry can help. Diving into topics such as new grads, microlearning, assistive technology, and continuing support, the podcast shines a light on the status quo and illuminates a path toward improvement. And now, on to the podcast.
Scott, Barbara and Skender from the Med-Texperts are here today at the MedTech Business Academy. Today’s episode will be discussing what is happening today. Topics such as: labor budgets in the hospital and their effect on medtech. Staff in facilities are newer, younger, travelers - what you need to do to support these clinicians is drastically different than just a few years ago, and meeting the clinicians where they are or being an advisor will make an impact. Now, on to today’s episode.
Although we are early into the earning reporting season for year end 2022, we are seeing some interesting trends. While Q4 2022 had many challenges, one of the most common themes in the earning reports was in regards to Macroeconomic headwinds. Overall there has been a feeling of doom, but those thoughts no longer seem indicative of the current situation. On today’s episode of the Medtech Business Academy we will drive into The State of Affairs present today.
The post Ep. 20 – Case Studies – Implementing & Executing with AR / VR / XR appeared first on MedTexPerts.
The post Ep. 18 – How do you get decision makers’ attention? appeared first on MedTexPerts.
The post Ep. 17 – AI/AR/VR – Artificial intelligence, augmented reality and virtual reality are obviously not the same. appeared first on MedTexPerts.
The post Ep. 16 – Lowering the Cost of Sales – How to be impactful During Challenging Times & Beyond appeared first on MedTexPerts.
The post Ep. 15 – How well do you really know your customer? appeared first on MedTexPerts.
The post Ep. 14 – The Recession is Coming – What’s the big deal? appeared first on MedTexPerts.
The post Ep. 10 “So, you think you’re ready to raise capital?” appeared first on MedTexPerts.