This week on Consciousness Incorporated, Adam Vasquez and Denise Kohnke will discuss triggers in the shadows that contribute to the “war with oneself”. We'll talk about Carl Jung codifying his theory of archetypes in the shadows and how that seeps into the way we market to consumers.

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Resources:

The Map of Consciousness by Dr. David Hawkins

Myers-Brigg Type Indicator Personality Test

Shadow Self: How to Embrace Your Inner Darkness (3 Techniques) by Mateo

Brand Archetypes: Storytelling Through the 12 Archetypes by IVIO

Book Recommendations:

Toothfish: The Origin of Markets by Adam Vasquez

All Of The Other Marketing Books Are Crap by Denise Kohnke

Karmic Capitalism by Dr. Bruce Goldberg

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark, Carol Pearson, and Carol S. Pearson