Marnie Cannon and John Stark explain what Virtual Inventory is and why it's awesome. Simply put, it allows shoppers to search for inventory on a dealer's website and see it all — even if the dealer may not have a particular vehicle in stock. It's intended to increase leads and conversion (which by the way, it has! One dealer in our pilot saw an additional 40 leads in ONE MONTH!).

Marnie walks through the myriad ways in which virtual inventory can be customized and John has a great story on how this compares to shopping outside of the automotive realm. Be sure to watch our eLearning so you're familiar with how to turn this feature on and  are able to set rules. (STAY TUNED FOR THE LINK!)

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