Phil DeSharnais, Nolan Hoiness, Javon Williams, Cody Colella, Fred Smalls, Sarah Warren, andJerry Buerger describe the role of the Digital Performance Strategist and clarify how it's different from previous iterations of their role (for starters: it takes a much more holistic approach to working with a dealer on their website strategy). They go on to share successes (relationship building) and challenges (there's a LOT to learn) they have had in transitioning to the DPS role. Tune in for perspective on how they see themselves and how sales can help.

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