Catherine Ashton, founder and CEO of Critical Info, shares her journey of creating a comprehensive platform to simplify end-of-life planning after experiencing firsthand the overwhelming administrative burden following a death.

We Discuss:
• The Critical Info platform and how it helps people learn about end-of-life choices.
• Catherine's "My Loved One Died. What Do I Do Now?" guide walks people through steps in the first hours, days, weeks and months.
• The importance of getting to know your market before building a prototype.
• Community engagement strategies and how they can help build awareness on a limited budget.

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