Yash and Maarten talk about community. Something everyone seems to agree on is one of the most necessary things for any artist. However, there doesn't seem to be a one-playbook-for-all framework that everyone can just use to create a community. It's hard to create the kind of artist-to-fan relationships that work for both sides. Moreover, for a community to really work communication should become multidirectional. And then there's the financial aspect. Should fans become investors? Yash and Maarten dig into the common critiques heard around community-thinking and expose their truths and fallacies.